Science Communication

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

We are lonelier than ever. The average American hasn't made a new friend in the last five years. Research has shown that people with close friends are happier, healthier, and live longer than people who lack strong social bonds. But why - when we are seemingly more connected than ever before - can it feel so difficult to keep those bonds alive and well? Why do we spend only four percent of our time with friends? In this warm, inspiring guide, Adam "Smiley" Poswolsky proposes a new solution for the mounting pressures of modern life: Focus on your friendships.

Do You Really Know HOW To Use Apologetics? Many people have this illusion that just knowing a few arguments is sufficient to practice Christian apologetis. They are wrong. Apologetics is 'defense' of Christian faith. Any 'defense' is a battle and every battle needs tools of defense and offense. Defense needs much practice. This eBook explains some of the essential strategies that one has to use when practicing Christian apologetics. In its 15th edition, more than 100,000 non Kindle copies have already reached worldwide.

Este audiolibro es la recopilación de las mejores técnicas y consejos que Teresa Baró ha ofrecido durante más de veinte años a miles de mujeres profesionales y directivas de todos los ámbitos. Aquí tienes herramientas prácticas para detectar tus barreras psicológicas y creencias limitantes y conocer tu propio estilo de comunicación. Te darás cuenta de que, en gran medida, tu futuro profesional está en tus manos: tú decides dónde quieres llegar y sabrás cómo conseguirlo. Las palabras y frases que utilizamos, el uso de la voz y del lenguaje corporal condiciona la imagen.

In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics—because rhetoric is useful, relevant, and absolutely nothing to be afraid of.

SITT will not only change your dog's behavior, it will change your life! You will learn to solve behavior problems by training from both the heart and mind; both science and spirit. Training success comes from a deeper understanding of dogs and better communication with them. Dogs and humans seem to speak different languages, but we're coming from the same place. We're all speaking from our hearts. Dogs and humans seem to have different goals, but basically we all want peace, harmony, happiness, and understanding. Having common goals and speaking a common language are empowering for both ...

Globalization means that we need to be prepared to interact with people from a wide range of cultures. But it's impossible to learn the particular customs and traits of every culture you might regularly come into contact with. Cultural Intelligence teaches techniques that will allow you to function effectively in any culture. Instead of providing a laundry list of culturally specific dos and don'ts, Thomas and Inkson show how to pay attention in a mindful and creative way to cues in cross-cultural situations.

Redeeming How We Talk explores what the Bible has to say about that central aspect of life and relationships - conversation. The Scriptures show us that words have remarkable power - to create, to bless, to encourage, to forgive. Imagine how we could spark change in our families, churches, and communities if we learned to use words like Jesus did. By weaving together theology, history, and philosophy, Ken Wytsma and A. J. Swoboda help us reclaim the holiness of human speech and the relevance of meaningful conversation in our culture today.

Internationally known for their sailing adventures, in 1980 - fresh from an 11-year journey where they forged the early years of their marriage on high seas and in exotic locales - Lin and Larry Pardey came to California looking for a good spot to build a boat, test Lin's skills as a writer, and taste the apparent security life ashore could offer.

In this disquieting cyber thriller, Joseph Menn takes readers into the murky hacker underground, traveling the globe from San Francisco to Costa Rica and London to Russia. His guides are California surfer and computer whiz Barrett Lyon and a fearless British high-tech agent. Through these heroes, Menn shows the evolution of cyber-crime from small-time thieving to sophisticated, organized gangs, who began by attacking corporate websites but increasingly steal financial data from consumers.

Merchants of Truth is the groundbreaking and gripping story of the precarious state of the news business told by one of our most eminent journalists. Jill Abramson follows four companies: The New York Times, The Washington Post, BuzzFeed, and Vice Media over a decade of disruption and radical adjustment. The new digital reality nearly kills two venerable newspapers with an aging readership while creating two media behemoths with a ballooning and fickle audience of millennials.

Great storytelling is making listeners care about your characters, the choices they make, and what happens to them. It's making your audience feel the tension and emotion of a situation right alongside your protagonist. And to tell a damn fine story, you need to understand why and how that caring happens. Using a mix of personal stories, pop fiction examples, and traditional storytelling terms, New York Times best-selling author Chuck Wendig will help you internalize the feel of powerful storytelling.

Though fashions may change, certain things never go out of style - like your favorite little black dress that can take you from a business meeting to a dinner party to a night on the town. But what makes it work is not the dress; it's how you present yourself while wearing it. A woman who is polite, well spoken, gracious, charming, and thoughtful is always welcome - though such women appear to be in short supply these days!

In The Science of Social Intelligence, you'll have over 30 studies, new and old, broken down in a way that answers the question, "How can I use this science in my everyday life?" Rely on findings from psychology, cognitive science, and behavioral economics, rather than one person's anecdotal advice of what works.

On April 6, 1965, Georges Lemay was relaxing on his yacht in a south Florida marina following one of the largest and most daring bank heists in Canadian history. For four years, the roguishly handsome criminal mastermind hid in plain sight, eluding capture and the combined efforts of the FBI, Interpol, and the Royal Canadian Mounted Police. His future appeared secure. What Lemay didn't know was that less than two hundred miles away at Cape Canaveral, a brilliant engineer named Harold Rosen was about to usher in the age of global live television.

This book is aimed at newcomers to the field of logical reasoning, particularly those who, to borrow a phrase from Pascal, are so made that they understand best through visuals. I have selected a small set of common errors in reasoning and visualized them using memorable illustrations that are supplemented with lots of examples. The hope is that the reader will learn from these pages some of the most common pitfalls in arguments and be able to identify and avoid them in practice. For the audiobook version, the illustrations have been replaced with short sketches, voiced in a variety of accents.

Recent research suggests there are only six basic emotions. But if that makes you feel uneasy, suspicious, and maybe even a little bereft, The Book of Human Emotions is for you. In this unique book, you'll get to travel across the world and through time, learning how different cultures have articulated the human experience and picking up some fascinating new knowledge about yourself along the way.

Why Men Don't Have a Clue and Women Always Need More Shoes takes a look at some of the issues that have confused men and women for centuries. Using new findings on the brain, studies of social changes, evolutionary biology, and psychology, the Peases teach you how to make the most of your relationships, or at least begin to understand where your partner is coming from.

This audiobook will guide you on becoming a leader (even if you do not know anything about leadership) and a person of value. It will also start you off on how to communicate well for a successful outcome in all circumstances and show you what EQ means, how it works, and why we need it to be more successful.

This highly understandable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies.