Science Communication

Women define career success in a wide variety of ways. But whatever a woman's personal definition, if she is in a traditionally male-dominated career - virtually all high status, highly compensated fields - her career is at risk because of pervasive gender stereotypes. This highly practical book makes clear that women don't need to change who they are to succeed in their chosen careers, and they certainly don't need to act more like men.

Public Relations is an industry that moves at lightning pace. Few sectors hold responsibility for such a broad remit; from managing reputation to crisis communications, from creating content for multiple channels to supporting the sales team. This book calls on practitioners to make a choice: Hasty, predictable campaigns that tick boxes but never truly exceed expectations, or a more considered approach that accounts for a fully integrated strategic process. What does the book cover: Chapter 1: A brief look at the Barcelona Principles 2.0, and what the 2016 news cycle means for the future of...

Put your science expertise and writing skills to work for you and make money! In this book, Sheeva Azma, a freelance science writer since 2013, shares her best advice for how to transition from science to science writing. If you’re interested in freelance science writing but not sure how to get started, this book is for you. Learn about the basics of freelancing and how you can use your valuable research and critical thinking skills gained from your science background. This book will teach you all the basics you need to pursue a side hustle or even a career in freelance science writing. ...

This book provides basic information about sociology and is an excellent resource for beginners or those seeking general knowledge about the subject matter. It is divided into three parts. Part one introduces the concept of sociology, explores micro-sociologist and macro-sociologist types, and explains the differences between quantitative and qualitative methodologies used in research. Part two focuses on specific areas of interest for sociological research including cults, family, religion, education, race, gender, age, sexual orientation, health, gangs, crime, and immigration. Part three ...

How do trees live? Do they feel pain or have awareness of their surroundings? Research is now suggesting trees are capable of much more than we have ever known. In The Hidden Life of Trees, forester Peter Wohlleben puts groundbreaking scientific discoveries into a language everyone can relate to.

What if animals and humans could speak to one another? Tom Mustill—the nature documentarian who went viral when a thirty-ton humpback whale breached onto his kayak—asks this question in his thrilling investigation into whale science and animal communication.

We all need help navigating the politics of ministry. In The Politics of Ministry, Bob Burns, Tasha Chapman, and Donald Guthrie combine their long ministry experience with sociological research on the topic. Filled with real-life stories taken from a variety of ministry settings, this book sets out wise principles and practices that help us see more clearly the political dynamics at play in our churches and parachurch ministries.

In Talk, Harvard professor Alison Wood Brooks shows how simple changes in how we communicate can enhance our relationships, our performance at work and our lives; who we talk to affects our happiness; and how to talk across differences. Her original research, based on thousands of conversations from sales calls to speed dating, provides fascinating insights.

What really drives success and failure? Can I trust you? It's the question that strikes at the heart of human existence. Whether we're talking about business partnerships, romantic relationships, child-parent bonds, or the brave new world of virtual interaction, trust, when correctly placed, is what makes our world spin and lives flourish. Renowned psychologist David DeSteno brings together the latest research from diverse fields, including psychology, economics, biology, and robotics, to create a compelling narrative about the forces that have shaped the human mind's propensities to trust.

To find important life answers in your 20s, you need to start with good questions. Author, speaker, and blogger Paul Angone has dedicated the last 12 years to helping twentysomethings and captures the hilarious, freakishly accurate assessment of life as a modern-day twentysomething (and thirtysomething) facing real millennial problems to give listeners wisdom through major life questions.

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

Social Skills Essentials for Teens will take your teen on a journey of self-discovery and empowerment, equipping them with the skills necessary to overcome shyness and boost confidence.

Average schools don't inspire greatness - and greatness is what our world needs if we are going to produce world-changing learners. In Culturize, author and education leader Jimmy Casas shares insights into what it takes to cultivate a community of learners who embody the innately human traits our world desperately needs, such as kindness, honesty, and compassion. His stories reveal how these "soft skills" can be honed while meeting and exceeding academic standards of 21st-century learning.

Timothy R. Levine’s Duped: Truth-Default Theory and the Social Science of Lying and Deception recounts a decades-long program of empirical research that culminates in a new theory of deception-truth-default theory. This theory holds that the content of incoming communication is typically and uncritically accepted as true, and most of the time, this is good. Truth-default allows humans to function socially.

Bible and Science is a topic that interests believers as well as rationalists. Here is a book for the layperson, written by a person with a PhD in physics. The book is accurate, but written in a popular language for common readership. It is not meant for scholars and there is no technical jargon. Anyone with a 10th grade education and read and enjoy the book.

In this timely, personal guide, Mónica, the chief storyteller for the national cross-partisan depolarization organization Braver Angels, takes you to the real front lines of a crisis that threatens to grind America to a halt - broken conversations among confounded people. She shows you how to overcome the fear and certainty that surround us to finally do what only seems impossible: understand and even learn from people in your life whose whole worldview is different from or even opposed to yours.

An international TED Talk speaker, Tony Porter challenges manhood and male socialization, which he defines as the "man box". Tony Porter works closely with the NFL, the NBA, the MLB, the US military, colleges, universities, and numerous other organizations to prevent violence against women and girls by promoting healthy, respectful manhood.

This audio is the outgrowth of a 17-year study on communication by Dave Yoho which created the Power Linguistics™© program. Plus, in a special bonus, understand the core of and the many reasons for the success of Abraham Lincoln at Gettysburg, Dr. Martin Luther King on the bridge in Birmingham, Alabama, Winston Churchill in World War II and Mother Teresa in India.

The Radio Right tells the story of the 1960s far right, who were frustrated by what they perceived to be liberal bias in the national media, particularly the media's sycophantic relationship with the John F. Kennedy administration. By the early 1960s, millions of Americans listened each week to conservative broadcasters, the most prominent of which were clergy or lay broadcasters from across the religious spectrum, including Carl McIntire, Billy James Hargis, and Clarence Manion.