Science Communication

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Globalization means that we need to be prepared to interact with people from a wide range of cultures. But it's impossible to learn the particular customs and traits of every culture you might regularly come into contact with. Cultural Intelligence teaches techniques that will allow you to function effectively in any culture. Instead of providing a laundry list of culturally specific dos and don'ts, Thomas and Inkson show how to pay attention in a mindful and creative way to cues in cross-cultural situations.

In The Science of Social Intelligence, you'll have over 30 studies, new and old, broken down in a way that answers the question, "How can I use this science in my everyday life?" Rely on findings from psychology, cognitive science, and behavioral economics, rather than one person's anecdotal advice of what works.

This is a fantastic first novel in a trilogy. Set in a parallel world, in an Italy that in this world is called Talia and in a Venice that in this world is called Bellezza, the narrative follows Lucien, who in this world is ill with cancer. Given a marbled notebook to help him communicate when his throat hurts too much to speak, this notebook is the means that transports Lucien to this magical, dangerous new world. This is a world which is set in the C16, and thrills to the delight of political intrigue, including assassination attempts both foiled and successful.

Confidence has been scientifically proven to directly affect our happiness. As pressures from society increase, low self-esteem, and social anxiety have become all too common for many amazing people. This phenomenon shows itself in a loss of words, public shyness or an inability to connect with others. Thankfully, confidence is a skill that almost anyone can learn.

The Art of Relevance is your guide to mattering more to more people. You'll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.

We are lonelier than ever. The average American hasn't made a new friend in the last five years. Research has shown that people with close friends are happier, healthier, and live longer than people who lack strong social bonds. But why - when we are seemingly more connected than ever before - can it feel so difficult to keep those bonds alive and well? Why do we spend only four percent of our time with friends? In this warm, inspiring guide, Adam "Smiley" Poswolsky proposes a new solution for the mounting pressures of modern life: Focus on your friendships.

Embark on an awe-inspiring odyssey through the cosmos with "The Extraterrestrial Encyclopedia" - your ultimate guide to the universe's greatest mystery the existence of life beyond Earth. This groundbreaking work navigates the broad expanse of space and time in the search for extraterrestrial life, breathing new life into the age-old questions that have fascinated mankind for centuries. Dive deep into the celestial seas of our universe as you traverse through chapters that unravel the mesmerizing grandeur of the cosmos and the possible habitats that might cradle life. Explore a riveting ...

Do you want to improve your brain power by thinking critically in your daily life? Are you interested in deepening your understanding without judgement, bias, or manipulation? Are you seeking confidence in your arguments and wish to think more efficiently? If you find yourself wanting to know more about critical thinking strategies, you’ve found the perfect solution. This workbook is for the individual who wants to think clearly and organized - for the person who wants to make the best decisions for themselves. Critical thinking is a mindset more than a technique.

Best friend, old friend, good friend, BFF, college roommate, neighbor, workplace confidante: women's friendships are lifelines in times of trouble and support systems for daily life. A friend can be like a sister, daughter, mother, mentor, therapist, or confessor - or she can be all of these at once. She's seen you at your worst and celebrates you at your best. Figuring out what it means to be friends is, in the end, no less than figuring out how we connect to other people.

This highly understandable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies.

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

Radio hosts form a deep bond with their audience, which gives them enormous political power. Unlike elected representatives, however, they must entertain their audience or watch their ratings fall. Talk radio boosted the Republican agenda in the 1990s, but two decades later, escalation in the battle for the airwaves pushed hosts toward ever more conservative, outrageous, and hyperbolic content. Donald Trump borrowed conservative radio hosts' playbook and gave Republican base voters the kind of pugnacious candidate they had been demanding for decades.

Have you ever wondered why it’s so easy to talk with some people and not with others? It’s simple - you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level. In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill!

A mysterious virus suddenly strikes down millions. Three days later, its victims awake with a single purpose: spread the Infection. As the world lurches toward the apocalypse, some of the infected continue to change, transforming into horrific monsters. In one American city, a small group struggles to survive. Together, they fight their way to a massive refugee camp where thousands have made a stand. There, what's left of the government will ask them to accept a mission that will determine the survival of them all.

Do you want to ask smart questions like Socrates or be an out-of-the-box thinker like John Stuart Mill, and rational like Descartes? These people have at least one thing in common: They were great critical thinkers of their time, and their shared wisdom lived through the centuries. Lessons from Critical Thinkers provides intellectual power to engage with and participate in effective critical thoughts, arguments, debates, reading, and reflection drawn from methods in the history of philosophical cognitive development.

Welcome fledging Social Climbers! Allow us to show you the way. Birds do it, bees do it, even educated fleas do it. So what’s the big deal? You shouldn’t be punished for wanting to improve your lot in life! This is America, after all. In the grand tradition of True Prep and The Hipster Handbook, The Social Climber’s Bible will teach you everything you need to know to become a pro Mountaineer.

What if you could transform your arguments from a source of stress into a catalyst for growth and understanding? We all encounter disagreements, but many of us struggle to navigate them constructively. We might get stuck in cycles of anger and resentment, or worse, avoid conflicts altogether, sacrificing our relationships and opportunities for growth. But what if you could master the art of arguing in a way that leaves everyone feeling heard, understood, and respected? This book offers a powerful framework for resolving conflicts based on reason and empathy.

Less than three months after retiring from a 30-year law enforcement career, Kim Colegrove's husband chose suicide. Since that day, Colegrove has been helping first responders across the country practice techniques to cope with the stress and trauma that their work brings. And this book continues that mission by offering first responders and their families hope by introducing meditation and mindfulness as viable and practical tools to help reduce stress, regulate emotion, and improve overall health and well-being.

The allure of Southern women is undeniable. Men are captivated by them, other women are mystified. Even the South's most treacherous enemy, General William Sherman, fell victim to the fluttery charms of a Georgia belle and loved her to the end of his life. So, what does a Southern woman have that other women do not possess?