Science Communication

Power and Persuasion stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy.

Our world is about to change. In Digital Destiny: How the New Age of Data Will Change the Way We Live, Work, and Communicate, Shawn DuBravac, chief economist and senior director of research at the Consumer Electronics Association (CEA), argues that the groundswell of digital ownership unfolding in our lives signals the beginning of a new era for humanity.

Nos últimos anos a ciência tem comprovado que as árvores e o homem têm muito mais em comum do que poderíamos imaginar. Assim como nós, elas se comunicam, mantêm relacionamentos, formam famílias, cuidam dos doentes e dos filhos, têm memória, defendem-se de agressores e competem ferozmente com outras espécies. Em A vida secreta das árvores, o engenheiro florestal alemão Peter Wohlleben alia seus 20 anos de experiência às últimas descobertas científicas para examinar o dia a dia desses seres fantásticos.

Over the last several years, organisations and institutions throughout the West - both public and private - have adopted comprehensive diversity and inclusion policies and new forms of employee and student training on antiracism, unconscious bias, gender diversity, cultural sensitivity and other related topics.

Tired of hearing your coworkers opinions, but never have the right words to say to shut their arguments down and stop them in their tracks? These three books will provide the tools required to easily defeat anyone in a debate. Politics can be tricky and things get even harder to understand when there are alternative facts involved.

Unlock the power of influence—lead conversations, inspire action, and make your message unforgettable. In a world overflowing with noise and distractions, the ability to influence others has become one of the most valuable skills you can master. Whether you're building a brand, leading a team, growing a business, or simply trying to be heard—influence is your superpower. The Influence Effect is your ultimate guide to ethical, effective, and lasting influence.

Kaizen is a Japanese philosophy that is responsible for driving the success of several organizations not just in Japan, but across the world. It explores simple, actionable, yet highly effective ideas that have the power to transform the destiny of your start-up. If you want to use the Japanese philosophy that is powering the results of several organizations all over the world, click on the “Buy Now” button to get your copy today!

Curious about AI but unsure where to start? Feeling overwhelmed by the rapid pace of AI advancements and left behind with every new trend? You’re not alone. Many aspiring innovators and entrepreneurs share your concerns—seeking a way to leverage AI for productivity and creativity without diving into technical complexities or compromising their values. Conversational Brilliance with ChatGPT is your definitive guide to mastering AI with confidence and ease. This book demystifies artificial intelligence, showing you how to seamlessly integrate it into your life and work.

Info We Trust celebrates data storytelling, as explained by one of the field's most talented creators. Both engineer and artist, R. J. Andrews draws on disciplines from across the human experience to show how to create new ways of seeing the world. And most importantly, to build powerful data-driven information that is worthy of trust.

If you feel you are lacking in social skills, this bundle can help you overcome some of your shortcomings. Interacting with other people and making small talk is one of the things most people are having trouble doing. Small talk is a powerful yet underutilized tool that can go a long way if done gracefully. In this bundle, you will learn the techniques to gracefully jumpstart a conversation with anyone in any situation. Whether we like it or not, there’s no way we can escape small talk because it is part of everyday interactions.

Jim Nagle was beset with more problems than any 54-year old investment executive could handle. His ex-wife had her lawyers on him, his estranged son was in jail, and the California State Franchise Board was chasing him for back taxes. It seemed that everyone was against him. The topper of it all was that his business was growing so fast he was mismanaging it. Then, in a single moment of a heartbeat, his life was changed forever. A freak accident thrust Nagle back 145 years in time.

Ottant’anni prima, la Terra venne distrutta da un nemico alieno. Molti fuggirono mentre altri, in milioni, morirono. L’umanità creò dei nuovi esseri umani potenziandoli come Idris, in modo che potessero comunicare tramite la mente con i loro aggressori. Poi questi “architetti” scomparvero improvvisamente, senza una ragione apparente, e Idris e la sua specie divennero obsoleti. Da quando hanno ricondizionato la sua mente durante la guerra, Idris non è né invecchiato né stanco.

A scientific look at ancient technology in the Bible. Making sense of why the pyramids were built and the methods God used to communicate with the high priest in the Old Testament.

As biologist Jeremy Griffith explains in THE Interview (which psychiatrist Professor Harry Prosen described as “the most important interview of all time”), while we humans lacked the explanation for our two-million-year corrupted human condition, we had no choice but to deny that our distant ape ancestors lived in a state of cooperative and loving innocence. But with the good reason for our corrupted condition now finally found, our species’ original state of innocence can at last be admitted.

The purpose of creating this audiobook is to help the listener to understand as much about influencing human behavior as possible. Like most things in life, it is possible for anyone, regardless of background, to learn and put this information into practice and become a truly influential individual. Learning and applying the skills herein will help the listener to win more friends and gain more influence over people even without having a form of authority over them.

La saga da cui è tratta la serie tv The Expanse, in onda sul canale SyFy da Dicembre 2015. Per generazioni, il sistema solare - Marte, la Luna, la fascia degli asteroidi - è stato la grande frontiera dell'umanità, il confine oltre il quale si estendevano mondi sconosciuti e insondabili, fino al giorno in cui un artefatto alieno ha abbandonato la sua orbita di operatività, sotto le nuvole di Venere, ed è apparso nell'orbita di Urano dove ha dato vita a un enorme portale, la via che conduce a un'oscurità senza stelle.

Lars Nielsen and Noreen Burlingame provide a brief, understandable, user-friendly guide to all aspects of Data Science. The authors address the various skills required, the key steps in the Data Science process, software technology related to the effective practice of Data Science, and the best rising academic programs for training in the field.

In Truth: How the Many Sides to Every Story Shape Our Reality, Hector Macdonald explores how truth is used and abused in politics, business, the media and everyday life. He shows how a clearer understanding of truth's many faces renders us better able to navigate our world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny, and insightful case studies, Truth is a sobering and engaging listen about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.

Are your arguments relevant or not? Can you find logic on words, or are the concepts behind them related to the expression? These and many other questions regarding critical thinking skills will be addressed in this comprehensive guide. The author looks at things from a different perspective, and uses scientific methods to uncover the truth. A great portion of this book is dedicated to finding the right job skills to perform better.

Augmentez vos chances d’obtenir un "oui" ! Nous voulons tous entendre davantage de « oui » dans notre vie quotidienne. Ce mot nous connecte aux autres et nous ouvre des portes. C'est un feu vert pour accéder au succès et au bonheur. Pourtant, il n'est pas facile à obtenir des autres. Du moins pour ceux qui ignorent certains aspects du processus de persuasion. Cet ouvrage comporte 21 chapitres courts et pratiques. Chacun expose une méthode pour augmenter les chances que votre interlocuteur accepte votre demande.