Science Communication

Even the most erudite among us use words like apocryphal, facetious, ironic, meteorite, moot, redundant, and unique incorrectly every day. Don’t be one of them. Using examples of misuse from leading newspapers, prominent public figures and famous writers, among others, language gurus Ross Petras and Kathryn Petras explain how to avoid these perilous pitfalls in the English language.

Dynasties of the Sea is the first audiobook to examine one of the most powerful forces in global trade and economic development: world shipping and the magnates who drive the industry. Operating from Monaco to Hong Kong, London to Athens, Singapore to Oslo, shipowners and their financiers have changed the world in every way.

Genius inventor Nikola Tesla starts off this epic Steampunk adventure (Victorian Science Fiction..) with a device that creates an alternate timeline andmakes Steampunk possible. In 1880 the captain and crew of a steam-powered British starship must battle a despicable villain, rescue the kidnapped Queen of England and thwart an alien invasion from outer space. Can Star Captain Demetrius Cogswell, Ship's Telepath Lady Elidora Thistle and the crew of the HMS Perseverance save England, Earth and the rest of the solar system? The story ends with Tesla finally getting the recognition he's due. ...

The 7 Triggers to Yes will help you become more influential and persuasive with the simplest and most effective formula for using neuroscience-based emotional triggers. For business owners, executives, managers, and sales people - as well as fundraisers, politicians, and entrepreneurs - success depends on the ability to engage and change people's hearts and minds. You will learn not only how recent science has revealed the biological mechanisms behind human decision-making, but how to use that knowledge to your advantage.

An exploration of forceful communication strategies and their application in society.

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Is your relationship miserable? Do you long for the days when instead of going home to more stress, you are heading home to happiness and security? Imagine what it would be like to find buried treasure in your marriage. How would your life change if you discovered new joy, new happiness and new security that made you feel like you were living your dream life? This book is a treasure map for your relationship! It contains the seven most effective ways to move your relationship from misery to joy. It will show you not only where the treasure is buried, but how you can uncover it and add ...

Una de las habilidades más necesarias que todos debieran desarrollar es la de influir en los demás. Ya sea que trates de cerrar un negocio, una venta millonaria o simplemente intentes alentar a tus hijos o a un amigo a ser mejores, lo cierto es que si careces de la capacidad de influir no podrás convencer a nadie, ni siquiera a ti mismo. Si aprendes a transmitir tus ideas de la manera adecuada, descubrirá ante ti el tesoro de la conciencia a la que podrás ayudar y motivar para lograr tus mayores sueños.

In 1994, Dr. John Gottman and his colleagues at the University of Washington made a startling announcement: Through scientific observation and mathematical analysis, they could predict, with more than 90-percent accuracy, whether a marriage would succeed or fail. The only thing they did not yet know was how to turn a failing marriage into a successful one, so Gottman teamed up with his clinical psychologist wife, Dr. Julie Schwartz Gottman, to develop intervention methods.

Internationally known for their sailing adventures, in 1980 - fresh from an 11-year journey where they forged the early years of their marriage on high seas and in exotic locales - Lin and Larry Pardey came to California looking for a good spot to build a boat, test Lin's skills as a writer, and taste the apparent security life ashore could offer.

This book presents thoughts and ideas that have guided me through complex situations and challenges. We are on the brink of a major shift, driven by the cascading effects of rapidly evolving technology. As Artificial Intelligence (AI) reshapes our world and future, it is essential to understand how to navigate these changes. "Throughout my career as a journalist, talk show host, and producer, I have had the privilege of interviewing hundreds of successful and notable individuals. One consistent theme emerged when they discussed overcoming personal challenges: alignment with self.

This book is a collection of stories revolving around language by a seasoned conference interpreter and former chief interpreter in the United Nations system. Ewandro Magalhaes shares actionable career insights and offers an insider’s look into practical and historical aspects of one of the most exciting and stressful professions known to man.

Elements of Wit is an engaging audiobook that brings together the greatest wits of our time, and previous ones from Oscar Wilde to Nora Ephron, Winston Churchill to Christopher Hitchens, Mae West to Louis CK, and many in between. With chapters covering the essential ingredients of wit, this primer sheds light on how anyone - introverts, extroverts, wallflowers, and bon vivants - can find the right zinger, quip, parry, or retort... or at least be a little bit more interesting.

If you do a quick online search of toxic or narcissistic persons, the overwhelming advice you’ll find is to cut these people out of your life. But that’s easier said than done, especially if these people are family, colleagues, or other people with whom we live or work closely. We’ve all been around those people who can leave us feeling drained or a bit "off" after an encounter with them.

Embark on an Unforgettable Journey into the Whispering Worlds of Animal Communication Delve into the captivating realm of nature's hidden languages with "Whispering Worlds: A Tapestry of Unique Communication in Nature." This extraordinary book unveils the astonishing diversity and complexity of how animals communicate, revealing a world where whispers, flashes, vibrations, and scents weave a tapestry far richer than human language. Discover: The Honeybee's Waggle Dance: A choreographed conversation of movement that reveals the location of hidden treasures. The Cuttlefish's Chromatic ...

This is the origin story of the airwaves - the foundational technology of the communications age - as told through the 40-year friendship of an entrepreneurial industrialist and a brilliant inventor. David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and William Randolph Hearst, was the greatest supporter of his friend, Edwin Armstrong, developer of the first amplifier, the modern radio transmitter, and FM radio.

When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.

It’s a truth universally acknowledged that terrible apologies are the worst. We’ve all been on the receiving end, and oh, how they make us seethe. Horrible public apologies—excuse-laden, victim blame-y, weaselly statements—often go viral instantaneously, whether they’re from a celebrity, a politician, or a blogger. We all recognize bad apologies when we hear them. So why is it so hard to apologize well? How can we do better? How could they do better?

From the explosion of fake news to the challenges of the 24-hour news cycle, legendary journalist Bob Schieffer examines political journalism today and those who practice it. Based on interviews with over 40 media leaders, Schieffer provides an inside look at the changing role of media and asks whether today's citizens are more informed or just overwhelmed.