Science Communication

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

In 1994, Dr. John Gottman and his colleagues at the University of Washington made a startling announcement: Through scientific observation and mathematical analysis, they could predict, with more than 90 percent accuracy, whether a marriage would succeed or fail. The only thing they did not yet know was how to turn a failing marriage into a successful one, so Gottman teamed up with his clinical psychologist wife, Dr. Julie Schwartz Gottman, to develop intervention methods.

The Science of Attraction (2nd Edition) is an in-depth look at human attraction and what draws people together. It dives into peer-reviewed research, combined with the insightful and straightforward observations of a renowned dating coach - Patrick King is an internationally best-selling author and acclaimed speaker and coach. Together, this book is the ultimate guide to inform, diagnose, and recommend highly actionable steps to take your dating life to the next level. No tricks, no manipulation; only getting inside the human psyche.

Your argument is valid and you know it; yet once again you find yourself leaving a debate feeling defeated and embarrassed. The matter is only made worse when you realize that your defeat came at the hands of someone's abuse of logic - and that with the right skills you could have won the argument. The ability to recognize logical fallacies when they occur is an essential life skill. Mastering Logical Fallacies is the clearest, boldest, and most systematic guide to dominating the rules and tactics of successful arguments.

Welcome fledging Social Climbers! Allow us to show you the way. Birds do it, bees do it, even educated fleas do it. So what’s the big deal? You shouldn’t be punished for wanting to improve your lot in life! This is America, after all. In the grand tradition of True Prep and The Hipster Handbook, The Social Climber’s Bible will teach you everything you need to know to become a pro Mountaineer.

We spend vast amounts of time acquiring confidence in narrow technical fields: quadratic equations or bioengineering; economics or pole vaulting. But we overlook the primordial need to acquire a more free-ranging variety of confidence - one that can serve us across a range of tasks: speaking to strangers at parties, asking someone to marry us, suggesting a fellow passenger turn down their music, changing the world. This is a guidebook to confidence, why we lack it and how we can acquire more of it in our lives.

In our fast-paced, tech-obsessed lives, rarely do we pay genuine, close attention to one another. With all that's going on in the world, and the never-ending demands of our daily lives, most of us are too stressed and preoccupied with our own thoughts and worries to be able to really listen to each other for long. Often, we seem to somehow "miss" each other, misunderstand each other, or talk past each other.

In Talking Across the Divide, social justice activist Justin Lee explains how to break through the five key barriers that make people resist differing opinions. With a combination of psychological research, pop-culture references, and anecdotes from Justin's many years of experience mediating contentious conversations, this book will help you understand people on the other side of the argument and give you the tools you need to change their minds - even if they've fallen for "fake news."

The allure of Southern women is undeniable. Men are captivated by them, other women are mystified. Even the South's most treacherous enemy, General William Sherman, fell victim to the fluttery charms of a Georgia belle and loved her to the end of his life. So, what does a Southern woman have that other women do not possess?

In Volume 3, Dr. Peck explores the largely unknown world of possession and exorcism. He also describes the unique relationship between group evil and individual evil, demonstrating how one person can affect or be affected by the actions and attitudes of a group. Drawing on his experiences as a psychiatrist and his observations of vivid incidents of evil in today's society. Dr. Peck takes us further into the dark side of the human psyche.

Every woman lives by a code, whether she realizes it or not. It informs how she treats others and herself, how much she expects of herself, and how far she is willing to go in order to find success. But is the code we're living by truly helping us create the lives of purpose and fulfillment we desire? Or are we sacrificing the deeper things for mere achievement?

What hidden skill links successful people in all walks of life? What helps them make smart decisions? The answer is surprisingly simple: They know how to ask the right questions at the right time. Questions help us break down barriers, discover secrets, solve puzzles, and imagine new ways of doing things. But few of us know how to question in a methodical way. Emmy-award-winning journalist and media expert Frank Sesno aims to change that with Ask More.

Effective business communication is a skill that anyone can develop. From interview strategies to high-stakes negotiation tactics, 10 Skills for Effective Business Communication offers practical strategies to improve communication skills and help you succeed in your career. Equal parts research and actionable advice, this book applies effective strategies from the world’s most successful professionals to common workplace scenarios.

After nearly two decades in the Washington PR business, Elwood wants to come clean, by exposing the dark underbelly of the very industry that’s made him so successful. The first step is revealing exactly what he’s been up to for the past twenty years—and it isn’t pretty. Elwood has worked for a murderer’s row of questionable clients, including Gaddafi, Assad, and the government of Qatar. In All the Worst Humans, Elwood unveils how the PR business works, and how the truth gets made, spun, and sold to the public—not shying away from the gritty details of his unlikely career.

Expanding upon his viral TEDx Talk, psychology professor and social scientist John V. Petrocelli's The Life-Changing Science of Detecting Bullshit reveals the critical thinking habits you can develop to recognize and combat pervasive false information and delusional thinking that has become a common feature of everyday life.

We all speak to ourselves on a daily basis. Whether it’s out loud or an internal (or infernal) commentary, we all practice self-talk, and how we speak to ourselves can have a significant effect on our emotions and subsequent actions. Mindfulness expert Ian Tuhovsky explains how we can rewrite the script when it comes to our internal communication. Through a series of simple exercises for use in daily life, you can understand your own self-talk in order to change the conversation.

Thought Wave Experiments A journey set in the vast expanse of space\, exploring the frontiers of science fiction. About the Book: In the thrilling realm of science fiction, Thought Wave Experiments by Alexander Hawthorne takes readers on an unforgettable voyage into the unknown. Set against the backdrop of the late 20th century, this novel delves into the mysteries of the cosmos and the uncharted territories of human potential. Plot Overview: Liner 40N is renowned for its prestigious intercontinental flights, and young Commander Mick feels the weight of the world's gaze as his team faces ...

The essential guide to developing your natural ability to communicate with your pets and all animals. Every animal lover has the ability to become a confident Animal Communicator. With this practical guide from expert animal communicator Dr. Cara Gubbins, you will unlock your full potential for intuitive interspecies communication.

When Nancy Friday began her research for My Mother/My Self in the early 1970s no work existed that explored the unique interaction between mother and daughter. Today psychotherapists throughout the world acknowledge that if women are to be able to love without possessing, to find work that fulfills them, and to discover their full sexuality, they must first acknowledge their identity as separate from their mother’s. Nancy Friday’s book played a major role in that acceptance.

A mysterious virus suddenly strikes down millions. Three days later, its victims awake with a single purpose: spread the Infection. As the world lurches toward the apocalypse, some of the infected continue to change, transforming into horrific monsters. In one American city, a small group struggles to survive. Together, they fight their way to a massive refugee camp where thousands have made a stand. There, what's left of the government will ask them to accept a mission that will determine the survival of them all.