Science Communication

In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics—because rhetoric is useful, relevant, and absolutely nothing to be afraid of.

Step into the fascinating world of inter-species communication with "Animal Talk!" This state-of-the-art eBook lifts the veil to explore an unchartered realm where technology meets the animal kingdom. Whether you're charmed by songbirds' complex language or intrigued by the prowess of large cats, this eBook dives deep into the captivating domain of animal vocalization. Journey into an enlightening odyssey where the unassuming chirps and roars you hear transform into profound messages when filtered through the lens of Artificial Intelligence (AI). Discover in Chapter 2 how AI takes center-...

This is a fantastic first novel in a trilogy. Set in a parallel world, in an Italy that in this world is called Talia and in a Venice that in this world is called Bellezza, the narrative follows Lucien, who in this world is ill with cancer. Given a marbled notebook to help him communicate when his throat hurts too much to speak, this notebook is the means that transports Lucien to this magical, dangerous new world. This is a world which is set in the C16, and thrills to the delight of political intrigue, including assassination attempts both foiled and successful.

A forester's fascinating stories backed by the latest scientific research illustrate how trees nurture and talk to each other. Are trees social beings? In this international best seller - which has sold more than 320,000 copies in Germany alone - forester and author Peter Wohlleben convincingly makes the case that, yes, the forest is a social network. He draws on groundbreaking scientific discoveries to describe how trees are like human families.

Radio hosts form a deep bond with their audience, which gives them enormous political power. Unlike elected representatives, however, they must entertain their audience or watch their ratings fall. Talk radio boosted the Republican agenda in the 1990s, but two decades later, escalation in the battle for the airwaves pushed hosts toward ever more conservative, outrageous, and hyperbolic content. Donald Trump borrowed conservative radio hosts' playbook and gave Republican base voters the kind of pugnacious candidate they had been demanding for decades.

We are lonelier than ever. The average American hasn't made a new friend in the last five years. Research has shown that people with close friends are happier, healthier, and live longer than people who lack strong social bonds. But why - when we are seemingly more connected than ever before - can it feel so difficult to keep those bonds alive and well? Why do we spend only four percent of our time with friends? In this warm, inspiring guide, Adam "Smiley" Poswolsky proposes a new solution for the mounting pressures of modern life: Focus on your friendships.

Embark on an awe-inspiring odyssey through the cosmos with "The Extraterrestrial Encyclopedia" - your ultimate guide to the universe's greatest mystery the existence of life beyond Earth. This groundbreaking work navigates the broad expanse of space and time in the search for extraterrestrial life, breathing new life into the age-old questions that have fascinated mankind for centuries. Dive deep into the celestial seas of our universe as you traverse through chapters that unravel the mesmerizing grandeur of the cosmos and the possible habitats that might cradle life. Explore a riveting ...

Mindfulness meets execution...at work. The wisdom of 13 Eastern sages, augmented by modern research on workplace influence, is the basis for profound yet practical advice on getting things done without force. The Art of Quiet Influence shows anyone how to use influence, a key mindfulness principle, to get things done. Through the classic wisdom of 13 Eastern sages (especially the Buddha), relevant insights from influence research, and anecdotes and advice from 25 contemporary experts, Davis lays out a path for becoming a 'mainspring,' an unobtrusive yet powerful influencer.

This highly understandable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies.

A mysterious virus suddenly strikes down millions. Three days later, its victims awake with a single purpose: spread the Infection. As the world lurches toward the apocalypse, some of the infected continue to change, transforming into horrific monsters. In one American city, a small group struggles to survive. Together, they fight their way to a massive refugee camp where thousands have made a stand. There, what's left of the government will ask them to accept a mission that will determine the survival of them all.

When a conversation takes a turn into the sometimes uncomfortable and often contentious topics of race, religion, gender, sexuality, and politics, it can be difficult to know what to say or how to respond to someone you disagree with. Compassionate Conversations empowers us to transform these conversations into opportunities to bridge divides and mend relationships by providing the basic set of skills we need to be successful, including listening, reframing, and dealing with strong emotions.

Do you want to improve your brain power by thinking critically in your daily life? Are you interested in deepening your understanding without judgement, bias, or manipulation? Are you seeking confidence in your arguments and wish to think more efficiently? If you find yourself wanting to know more about critical thinking strategies, you’ve found the perfect solution. This workbook is for the individual who wants to think clearly and organized - for the person who wants to make the best decisions for themselves. Critical thinking is a mindset more than a technique.

Globalization means that we need to be prepared to interact with people from a wide range of cultures. But it's impossible to learn the particular customs and traits of every culture you might regularly come into contact with. Cultural Intelligence teaches techniques that will allow you to function effectively in any culture. Instead of providing a laundry list of culturally specific dos and don'ts, Thomas and Inkson show how to pay attention in a mindful and creative way to cues in cross-cultural situations.

Do you find it hard to connect with other people? Do your relationships feel stale and lack real, meaningful connections? Do you wish you were more confident, charismatic, and likable? How to Make People Like You is a book with detailed insights on everything you need to know when it comes to going from a shy, anxious, and awkward individual and transforming yourself into someone who can unapologetically be your real, genuine, and authentic self.

Grow Up: A Man's Guide to Masculine Emotional Intelligence appeals to men who want more out of life and their partners who often are the ones to encourage them to change. The book comes out of years of working with men and developing free men's groups. The recently released film About Men documents the power of one of these groups.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

Expanding upon his viral TEDx Talk, psychology professor and social scientist John V. Petrocelli's The Life-Changing Science of Detecting Bullshit reveals the critical thinking habits you can develop to recognize and combat pervasive false information and delusional thinking that has become a common feature of everyday life.

The allure of Southern women is undeniable. Men are captivated by them, other women are mystified. Even the South's most treacherous enemy, General William Sherman, fell victim to the fluttery charms of a Georgia belle and loved her to the end of his life. So, what does a Southern woman have that other women do not possess?

As a society, we’ve forgotten how to listen. Modern life is noisy and frenetic, and technology provides constant distraction. So we tune things out or listen selectively - even to those we love most. Now more than ever, we need to listen to those around us. New York Times contributor Kate Murphy draws on countless conversations she has had with everyone from priests to CIA interrogators, focus group moderators to bartenders, her great-great aunt to her friend's toddler, to show how only by listening well can we truly connect with others.