Science Communication

Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’ wise advice will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

This highly understandable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies.

Why Men Don't Have a Clue and Women Always Need More Shoes takes a look at some of the issues that have confused men and women for centuries. Using new findings on the brain, studies of social changes, evolutionary biology, and psychology, the Peases teach you how to make the most of your relationships, or at least begin to understand where your partner is coming from.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

How often do you walk away from a conversation feeling really heard? That it moved the people in it forward in some important way? You’re not alone. In his practice as a designer, Fred Dust began to approach conversations differently. After years of trying to broker communication between colleagues and clients, he came to believe there had to a way to design the art of conversation itself with intention and purpose, but still artful and playful.

This audiobook delivers a variety of computer networking-related topics to be easily understood by beginners. It focuses on enabling you to create a strong foundation of concepts of some of the most popular topics in this area.

Tus mejores intenciones no son suficientes. Aprende a diseñar científicamente una vida disciplinada, sé implacable y nunca te des por vencido. Sea lo que sea que quieras en tu vida, la autodisciplina es la pieza que falta. Las metas seguirán siendo sueños si cometes el error de confiar solamente en la motivación y en tus planes mejor trazados. La ciencia de la autodisciplina es una mirada profunda a lo que nos permite resistir nuestros peores impulsos y simplemente ejecutar, lograr, producir y enfocarnos.

Radio hosts form a deep bond with their audience, which gives them enormous political power. Unlike elected representatives, however, they must entertain their audience or watch their ratings fall. Talk radio boosted the Republican agenda in the 1990s, but two decades later, escalation in the battle for the airwaves pushed hosts toward ever more conservative, outrageous, and hyperbolic content. Donald Trump borrowed conservative radio hosts' playbook and gave Republican base voters the kind of pugnacious candidate they had been demanding for decades.

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement - skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication.

In this provocative yet practical book, renowned speaking coach and communication expert Nick Morgan highlights recent research that shows how humans are programmed to respond to the nonverbal cues of others--subtle gestures, sounds, and signals--that elicit emotion. He then provides a clear, useful framework of seven "power cues" that will be essential for any leader in business, the public sector, or almost any context. You'll learn crucial skills, from measuring nonverbal signs of confidence to the art and practice of gestures and vocal tones.

A forester's fascinating stories backed by the latest scientific research illustrate how trees nurture and talk to each other. Are trees social beings? In this international best seller - which has sold more than 320,000 copies in Germany alone - forester and author Peter Wohlleben convincingly makes the case that, yes, the forest is a social network. He draws on groundbreaking scientific discoveries to describe how trees are like human families.

In The Power of Saying No, award-winning professor and researcher Vanessa Patrick delves into the new science of saying no. She introduces the ground-breaking concept of "empowered refusal"—a proven framework for saying no that puts you in charge of your life—and reveals some surprising secrets about the power of the word no.

The Internet just came out of the blue, people were a bit suspicious of what it really was about at first. No one had special interests in it to begin with. But now fast-forward that a few decades later, the internet has become an everyday necessity. Thanks to genius scientists like Tim Berners-Lee for creating the world wide web, and making the internet less techie. Since the web became more interactive and easier to use by the common folk, it grew like a mushroom and covered the entire globe in almost an instant. Almost everything nowadays happens online. Ask anyone who lives in a ...

Best friend, old friend, good friend, BFF, college roommate, neighbor, workplace confidante: women's friendships are lifelines in times of trouble and support systems for daily life. A friend can be like a sister, daughter, mother, mentor, therapist, or confessor - or she can be all of these at once. She's seen you at your worst and celebrates you at your best. Figuring out what it means to be friends is, in the end, no less than figuring out how we connect to other people.

Through compelling narrative, historian Eric Berkowitz reveals how drastically censorship has shaped our modern society. More than just a history of censorship, Dangerous Ideas illuminates the power of restricting speech; how it has defined states, ideas, and culture; and (despite how each of us would like to believe otherwise) how it is something we all participate in.

Work With Me is the timely collaboration of two of the world's foremost authorities on gender relations. Barbara Annis, world-renowned expert on gender issues in the workplace, and John Gray, author of the number-one relationship book of all time, Men Are from Mars, Women Are from Venus, team up to resolve the most stressful and confusing challenges facing men and women at work.

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on—all of them scientifically proven to boost your powers of persuasion.

Si estás dispuesto a estar en el lugar que estas soñando, lograr vencer tus pensamientos limitantes, ser la mejor versión de ti mismo, déjame decirte que estas en el lugar indicado, este libro PNL La Ciencia del Desarrollo Personal: Claves para persuadir, influir y Reprogramar tu Mente para eliminar tus Creencias Limitantes, ¡es tu solución!

Do you have a big interest in computers and how they work? Are you interested in learning how to become a hacker? Would you like to learn all of this in a safe and secure manner that can make life easier? Computer Networking: All in One contains all the knowledge you need to achieve your goals in the computer world.

Elements of Wit is an engaging audiobook that brings together the greatest wits of our time, and previous ones from Oscar Wilde to Nora Ephron, Winston Churchill to Christopher Hitchens, Mae West to Louis CK, and many in between. With chapters covering the essential ingredients of wit, this primer sheds light on how anyone - introverts, extroverts, wallflowers, and bon vivants - can find the right zinger, quip, parry, or retort... or at least be a little bit more interesting.