Science Communication

All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct - and often failing as a result - we'd win more arguments if we learned the timeless art of verbal persuasion, or rhetoric.

Embark on a breathtaking adventure through the captivating world of optics with "Light through the Ages: A Global History of Optics." This enthralling and comprehensive guide will take you on an exhilarating ride, unveiling the mysteries of light and its applications that have shaped human history and transformed our understanding of the universe. From the ingenious discoveries of the ancient Egyptians to the cutting-edge advancements in quantum optics, this riveting book brings to life the inspiring stories of the remarkable pioneers, inventors, and visionaries who have revolutionized the ...

Whether you're trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing - if you lack the skill of influence, you will be unable to convince yourself or anyone else. The human mind is like a titanium lock. If you communicate poorly - through endless talking, inattentive listening, or over-the-top pressure - it's like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it's like knowing the exact combination to that lock.

Do you wish you could decode people? Do you want to know exactly what to say to your boss, your date, or your networking partner? You need to know how people work. As a human behavior investigator, Vanessa Van Edwards studies the hidden forces that drive our behavior patterns in her lab—and she's cracked the code. In Captivate she shares a wealth of valuable shortcuts, systems, and behavior hacks for taking charge of their interactions at work, at home, and in any social situation.

Our books are a part of who we are as people, and we can't imagine life without them. I'd Rather Be Reading is the perfect literary companion for everyone who feels that way. In this collection of charming and relatable reflections on the reading life, beloved blogger and author Anne Bogel leads people to remember the book that first hooked them, the place where they first fell in love with reading, and all of the moments afterward that helped make them who they are today.

Zen master Thick Nhat Hanh, best-selling author of Peace is Every Step and one of the most respected and celebrated religious leaders in the world, delivers a powerful path to happiness through mastering life's most important skill: How do we say what we mean in a way that the other person can really hear? How can we listen with compassion and understanding? Communication fuels the ties that bind, whether in relationships, business, or everyday interactions.

In The Science of Likability, you'll get all that and more. I've taken 27 seminal scientific and psychological studies and broken them down, so you can use their findings to your advantage. Every piece of advice in this book to increase your social standing and likability factor is 100% backed by in-depth, peer-reviewed research. You can get a new haircut and wardrobe, and you even learn funny jokes. But likability is something more. It's subconscious, and it's the small signs that signal our brains to let their guards down and embrace others.

Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your "social radar", an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. Social Intelligence provides a highly accessible and comprehensive model for describing, assessing, and developing social intelligence at a personal level.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

In his classic guide to understanding the opposite sex, Dr. John Gray provides a practical and proven way for men and women to improve their communication and relationships by acknowledging the differences between them. Once upon a time Martians and Venusians met, fell in love, and had happy relationships together because they respected and accepted their differences. Then they came to Earth and amnesia set in: They forgot they were from different planets.

All of us constantly broadcast information to others, even when we don't say a word. Sales professionals broadcast to potential clients in a way that wins new business. Managers broadcast to their teams about projects. Colleagues broadcast to one another about available resources. The messages we choose to broadcast shape others' beliefs in the potential for success and their ability to create positive change.

In this timely, personal guide, Mónica, the chief storyteller for the national cross-partisan depolarization organization Braver Angels, takes you to the real front lines of a crisis that threatens to grind America to a halt - broken conversations among confounded people. She shows you how to overcome the fear and certainty that surround us to finally do what only seems impossible: understand and even learn from people in your life whose whole worldview is different from or even opposed to yours.

What to Say and How to Say It—Navigate the World of the Sound Bite Do you know how to communicate with the powerful people who can move funding to support your research or hospital? Do you want to inspire children to consider a future in STEM? Are you afraid of public speaking? Need to communicate the essence of your dissertation in simple language? Want to become a better communicator to help your patients and their families? In The Art of Science Communication, Dr. Deborah Thomson shares tried-and-true strategies for you to use when communicating with children, navigating politics, and ...

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

The Radio Right tells the story of the 1960s far right, who were frustrated by what they perceived to be liberal bias in the national media, particularly the media's sycophantic relationship with the John F. Kennedy administration. By the early 1960s, millions of Americans listened each week to conservative broadcasters, the most prominent of which were clergy or lay broadcasters from across the religious spectrum, including Carl McIntire, Billy James Hargis, and Clarence Manion.

The Compound Effect contains the essence of what every super achiever needs to know, practice, and master to obtain extraordinary success. Inside you will hear strategies on how to win-every time; eradicating the bad habits that are derailing your progress; painlessly installing the few key disciplines required for major breakthroughs; the real, lasting keys to gaining and sustaining motivation; capturing the elusive, awesome force of momentum; and the acceleration secrets of superachievers.

We all need help navigating the politics of ministry. In The Politics of Ministry, Bob Burns, Tasha Chapman, and Donald Guthrie combine their long ministry experience with sociological research on the topic. Filled with real-life stories taken from a variety of ministry settings, this book sets out wise principles and practices that help us see more clearly the political dynamics at play in our churches and parachurch ministries.

Ethical intelligence may not get as much attention as other forms of "smarts", but as Bruce Weinstein reveals, it is the most practical, valuable, and even courageous form, determining success on the job, fulfillment in relationships, and sense of self-worth. After reviewing the basic ethical principles agreed upon by cultures and religious traditions around the world and throughout time, Weinstein tells listeners how to develop their ethics IQ by applying these principles in daily life.

SITT will not only change your dog's behavior, it will change your life! You will learn to solve behavior problems by training from both the heart and mind; both science and spirit. Training success comes from a deeper understanding of dogs and better communication with them. Dogs and humans seem to speak different languages, but we're coming from the same place. We're all speaking from our hearts. Dogs and humans seem to have different goals, but basically we all want peace, harmony, happiness, and understanding. Having common goals and speaking a common language are empowering for both ...

Utilize the most interesting, shocking, and counterintuitive findings in psychological science to simply make people want to be around you. The Science of Likability takes over 60 seminal, scientific, and psychological studies, and breaks them down into real, usable guidelines and tips to create the presence you have always wanted. Learn how to take advantage of people's memories for your sense of charm; the power of equity in relationships and friendships; a literal formula for "friendship chemistry"; and so much more!