Science Communication

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Merchants of Truth is the groundbreaking and gripping story of the precarious state of the news business told by one of our most eminent journalists. Jill Abramson follows four companies: The New York Times, The Washington Post, BuzzFeed, and Vice Media over a decade of disruption and radical adjustment. The new digital reality nearly kills two venerable newspapers with an aging readership while creating two media behemoths with a ballooning and fickle audience of millennials.

Every woman lives by a code, whether she realizes it or not. It informs how she treats others and herself, how much she expects of herself, and how far she is willing to go in order to find success. But is the code we're living by truly helping us create the lives of purpose and fulfillment we desire? Or are we sacrificing the deeper things for mere achievement?

Do You Really Know HOW To Use Apologetics? Many people have this illusion that just knowing a few arguments is sufficient to practice Christian apologetis. They are wrong. Apologetics is 'defense' of Christian faith. Any 'defense' is a battle and every battle needs tools of defense and offense. Defense needs much practice. This eBook explains some of the essential strategies that one has to use when practicing Christian apologetics. In its 15th edition, more than 100,000 non Kindle copies have already reached worldwide.

After nearly two decades in the Washington PR business, Elwood wants to come clean, by exposing the dark underbelly of the very industry that’s made him so successful. The first step is revealing exactly what he’s been up to for the past twenty years—and it isn’t pretty. Elwood has worked for a murderer’s row of questionable clients, including Gaddafi, Assad, and the government of Qatar. In All the Worst Humans, Elwood unveils how the PR business works, and how the truth gets made, spun, and sold to the public—not shying away from the gritty details of his unlikely career.

In Volume 3, Dr. Peck explores the largely unknown world of possession and exorcism. He also describes the unique relationship between group evil and individual evil, demonstrating how one person can affect or be affected by the actions and attitudes of a group. Drawing on his experiences as a psychiatrist and his observations of vivid incidents of evil in today's society. Dr. Peck takes us further into the dark side of the human psyche.

Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.

In a fascinating account combining policy expertise with compelling on-the-ground reporting, Susan Crawford reveals how the giant corporations that control cable and Internet access in the United States use their tremendous lobbying power to tilt the playing field against competition, holding back the infrastructure improvements necessary for the country to move forward. And she reveals how cities and towns are fighting monopoly power to bring the next technological revolution to their communities.

For male listeners, author and professional dating coach Alan Roger Currie goes into detail explaining the difference in the appeal of an Alpha male versus a Beta male in the eyes of women and how each type of man satisfies different needs for women.

In 1994, Dr. John Gottman and his colleagues at the University of Washington made a startling announcement: Through scientific observation and mathematical analysis, they could predict, with more than 90 percent accuracy, whether a marriage would succeed or fail. The only thing they did not yet know was how to turn a failing marriage into a successful one, so Gottman teamed up with his clinical psychologist wife, Dr. Julie Schwartz Gottman, to develop intervention methods.

Grow Up: A Man's Guide to Masculine Emotional Intelligence appeals to men who want more out of life and their partners who often are the ones to encourage them to change. The book comes out of years of working with men and developing free men's groups. The recently released film About Men documents the power of one of these groups.

A mysterious virus suddenly strikes down millions. Three days later, its victims awake with a single purpose: spread the Infection. As the world lurches toward the apocalypse, some of the infected continue to change, transforming into horrific monsters. In one American city, a small group struggles to survive. Together, they fight their way to a massive refugee camp where thousands have made a stand. There, what's left of the government will ask them to accept a mission that will determine the survival of them all.

There is a war on for your mind. We are endlessly confronted by those who would manipulate us – advertisers, pick-up artists, politicians, big tech, cult leaders and many more – even the humble waiter who asks, ‘Still or sparkling?’ All forms of communication are designed to persuade you in some way. Politicians and nudge units manipulate us into agreeing with controversial policies. Adverts tell us to buy lots of this, but none of that. The news tells us what to care about. Charities compete for our support. Social media buffets us with algorithms.

Thought Wave Experiments A journey set in the vast expanse of space\, exploring the frontiers of science fiction. About the Book: In the thrilling realm of science fiction, Thought Wave Experiments by Alexander Hawthorne takes readers on an unforgettable voyage into the unknown. Set against the backdrop of the late 20th century, this novel delves into the mysteries of the cosmos and the uncharted territories of human potential. Plot Overview: Liner 40N is renowned for its prestigious intercontinental flights, and young Commander Mick feels the weight of the world's gaze as his team faces ...

Scientifically proven methods to create connection with anyone you meet. This is your blueprint for social success.

Grid insiders know how fragile the grid is becoming. Unfortunately, they have no incentive to solve the problem because near-misses increase their profits. Meredith Angwin describes how closed meetings, arcane auction rules, and five-minute planning horizons will topple the reliability of our electric grid. Shorting the Grid shines light on the vulnerabilities of our grid, and includes suggestions for making the grid more dependable.

We all speak to ourselves on a daily basis. Whether it’s out loud or an internal (or infernal) commentary, we all practice self-talk, and how we speak to ourselves can have a significant effect on our emotions and subsequent actions. Mindfulness expert Ian Tuhovsky explains how we can rewrite the script when it comes to our internal communication. Through a series of simple exercises for use in daily life, you can understand your own self-talk in order to change the conversation.

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

After three celestial kings are entrusted with the blueprints for the new heaven and new earth, they throw a lavish, three-day, inter-galactic celebration at the King of Salem’s house. When Katharine and Don find themselves among the all-star guests, they must explore the house’s secrets to help open a new era–one where death can’t be found and life and abundance are the norm.

Expanding upon his viral TEDx Talk, psychology professor and social scientist John V. Petrocelli's The Life-Changing Science of Detecting Bullshit reveals the critical thinking habits you can develop to recognize and combat pervasive false information and delusional thinking that has become a common feature of everyday life.