Science Business

Sun Tzu's Art of War for Women helps women find the peaceful path to success through strategies made famous in the ancient Chinese text, The Art of War. Female wisdom, or common sense, is about avoiding needless confrontation, conserving energy for the things that matter, and seeking an outcome in which everyone wins. And for women, as for Sun Tzu, success doesn't come simply from knowing what to do, but from knowing who you are.

Whether you're trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing - if you lack the skill of influence, you will be unable to convince yourself or anyone else. The human mind is like a titanium lock. If you communicate poorly - through endless talking, inattentive listening, or over-the-top pressure - it's like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it's like knowing the exact combination to that lock.

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving". Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests.

With a deep understanding of both strategy and human nature, this military treatise illustrates the fine craft of knowing one’s enemy and oneself. From military officers to CEOs to those simply looking to be more powerful in their own life, The Art of War has become required reading for anyone seeking a path of success through the modern world.

A professional, no matter what area he belongs to, I believe, should never think that his truth is definitive or that his way of doing or solving something is the best. And, logically, I had to get it right and wrong to reach this simple conclusion. Now, what does that have to do with the purpose of this book? This book that I have gathered important tips and advice from an elite of data science professionals from various sectors and reputable experience? After I've worked on hundreds of consulting projects and implementation of best practices in Relationship Marketing (CRM), Business ...

Since the 1970s, and notwithstanding three recessions, the U.S. economy has soared. American capitalism has been a triumph, and it has spread throughout the world. At the same time, argues the former U.S. secretary of labor, Robert B. Reich, the effectiveness of democracy in America has declined. It has grown less responsive to the citizenry, and people are feeling more and more helpless as a result.

Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your "social radar", an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. Social Intelligence provides a highly accessible and comprehensive model for describing, assessing, and developing social intelligence at a personal level.

No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.

Have you ever felt invisible? Taken advantage of? Reluctant (or unable) to articulate what you really want? If so, join the club. The Nice Girls Club. Nice girls - that's right, girls - are those who are more concerned with pleasing others than with addressing their own needs and who haven't yet learned how to overcome the childhood messages and cultural stereotypes that are keeping them from getting their voices heard, their needs met, and the lives they want.

In the late 1930s, legendary financier, philanthropist, and society figure Alfred Lee Loomis gathered the most visionary scientific minds of the 20th century at his state-of-the-art laboratory in Tuxedo Park, New York. He established a top-secret defense laboratory at MIT and personally bankrolled pioneering research into new, high-powered radar detection systems that helped defeat the German Air Force and U-boats. With Ernest Lawrence, he pushed Franklin Delano Roosevelt to fund research in nuclear fission, which led to the development of the atomic bomb.

Your best intentions are not enough. Learn how to scientifically engineer a disciplined existence, become relentless, and never give up. Whatever you want in your life, self-discipline is the missing piece. Goals will remain dreams if you make the mistake of relying on motivation and your best drawn plans. The Science of Self-Discipline is a deep look into what allows us to resist our worst impulses and simply execute, achieve, produce, and focus. Every principle is scientifically-driven and dissected to as be actionable and helpful as possible. You'll learn how top performers consistently exercise self-discipline, as well as what drives us on an instinctual, psychological level to act.

Warnings is the story of the future of national security, threatening technologies, the US economy, and possibly the fate of civilization. In Greek mythology Cassandra foresaw calamities, but was cursed by the gods to be ignored. Modern-day Cassandras clearly predicted the disasters of Katrina, Fukushima, the Great Recession, the rise of ISIS, and many more. Like the mythological Cassandra, they were ignored. There are others right now warning of impending disasters, but how do we know which warnings are likely to be right?

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.

In this program Denis Waitley combines timeless, winning strategies with fresh insights into the real world of emerging women. Filled with life stories of women who are peak performers and the core principles they share, it is a compass for self-discovery and achievement. These women display a combination of ideas, enthusiasm, and energy for taking initial success to new heights by turning "stress" into "stretch".

Finding the right position in cybersecurity is challenging. Being successful in the profession takes a lot of work. And becoming a cybersecurity leader responsible for a security team is even more difficult. In Navigating the Cybersecurity Career Path, decorated chief information security officer Helen Patton delivers a practical and insightful discussion designed to assist aspiring cybersecurity professionals entering the industry and help those already in the industry advance their careers and lead their first security teams.

This thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will give you the confidence to ask anyone for any size gift, for any purpose. Written in winning language, filled with sample dialogues, and offering a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask.

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

If you're in sales, fear has cost you millions of dollars, and this audiobook is for you. You will learn exactly how to overcome this destructive fear in sales and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology that are transforming how we work and succeed. Selling Boldly is the first audiobook that leverages positive psychology to help you sell more.