Science Business

Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more.

As a young college student in Atlanta, Vernon E. Jordan, Jr. had a summer job driving a white banker around town. During the man’s post-luncheon siestas, Jordan passed the time reading books, a fact that astounded his boss. “Vernon can read!” the man exclaimed to his relatives. Nearly 50 years later, Vernon Jordan, now a senior executive at Lazard Freres, long-time civil rights leader, adviser and close friend to presidents and business leaders and one of the most charismatic figures in America, has written an unforgettable book about his life and times.

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.

Candid and compelling, A Bigger Picture is the definitive narrative of Malcolm Turnbull’s prime ministership. He describes how he legalised same-sex marriage, established Snowy Hydro 2.0, stood up to Donald Trump and many achievements – remarkable in their pace and significance, and that they were delivered in the teeth of so much opposition. But it’s far more than just politics. Turnbull’s life has been filled with colourful characters and controversies, success and failure.

In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the 100 most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigor - combined with the resources to launch and support new initiatives - have literally changed the world. With honesty, humor, and insight, Allen here tells the story of a life of ideas made real.

While researching the toxic and addictive properties of sugar for Fat Chance, Robert Lustig made an alarming discovery - our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the "reward" neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression.

Imagine waking up to an inbox full of payments, your AI-powered businesses running on autopilot, and the financial freedom to live life on your terms. What if you could replace your 9-to-5 grind with a proven system that turns ChatGPT and AI into a 7-figure income stream? You’ve heard the success stories—people leveraging AI to automate businesses, generate content, sell digital products, and make passive income while they sleep. But here’s the truth: Only those with the right roadmap succeed.

Artificial intelligence is no longer the stuff of science fiction—it's a tangible, transformative force reshaping industries and redefining business success. Yet for many business leaders, the journey from curiosity to AI implementation can be daunting. Where do you start? How do you navigate the technical jargon and hype? And, most importantly, how can you leverage AI to boost profits, streamline operations and gain a competitive edge?

Milton Friedman and his wife, Rose, teamed up to write this most convincing and readable guide, which illustrates the crucial link between Adam Smith's capitalism and the free society. They show how freedom has been eroded and prosperity undermined through the rapid growth of governmental agencies, laws, and regulations.

Performing Under Pressure tackles the greatest obstacle to personal success, whether in a sales presentation, at home, on the golf course, interviewing for a job, or performing onstage at Carnegie Hall. Despite sports mythology, no one rises to the occasion under pressure and does better than they do in practice. The reality is pressure makes us do worse and sometimes leads us to fail utterly. But there are things we can do to diminish its effects on our performance.

Learn to conquer every challenge like a pro with the clear, candid advice in The First-Time Manager. For nearly four decades, this trusted guide has brought newcomers up to speed on the nitty gritty realities of managing people. The updated seventh edition delivers new information that helps you manage across generations, use online performance appraisal tools, persuade with stories, oversee remote employees, build a team dynamic, match a boss’ style, and more.

“Kill it with fire”, the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk approach that often burns through tons of money and time only to result in a less efficient solution. This book offers a far more forgiving modernization framework, laying out smart value-add strategies and proven incremental techniques that work equally well for ancient systems and brand-new ones.

Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how close we come to it or how far we deviate from it. The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don't even question it. That assumption, says Harvard's Todd Rose, is spectacularly—and scientifically—wrong.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.

In Women Money Power, business journalist Josie Cox tells the story of women’s fight for freedom and economic equality. This is an inspirational account of brave pioneers who took on social mores and the law, including the “Rosies,” who filled industrial jobs and helped win World War II, the heiress whose fortune helped create the birth control pill, the brassy banker who broke into the boys’ club of the New York Stock Exchange, and the namesake of landmark equal-pay legislation who refused to accept discrimination.

A successful Wall Street trader turned Cambridge neuroscientist reveals the biology of boom and bust and how risk taking transforms our body chemistry, driving us to extremes of euphoria and risky behavior or stress and depression. The laws of financial boom and bust, it turns out, have more than a little to do with male hormones. In a series of groundbreaking experiments, Dr. John Coates identified a feedback loop between testosterone and success that dramatically lowers the fear of risk.

This book is a guide for leaders seeking to build a community, to strengthen the community they already have, or who may not think of themselves as community leaders but who are envisioning a group they hope to create. These communities can be formal, with official memberships and administrations, or informal, tied by shared values and commitments.

In this illuminating fable, productivity expert Josh Kaufman explores the uncertainty and fear inherent in facing down any ambitious challenge, from starting a new business to completing a work of art. The risks involved can never be eliminated, but they can be understood, anticipated, and mitigated. Armed with an adventurer's insights into tackling unknown and fearsome challenges, you can tame a project of epic proportions. How to Fight a Hydra is an essential handbook for artists, creative professionals, and entrepreneurs tired of ignoring the call to adventure.

Most of us spend a third of our waking lives at work. Work shapes our schedules, relationships, identities, and economies—but is it actually making us happy? This crucial question is explored in depth by leading Oxford researchers Jan-Emmanuel De Neve and George Ward, who provide the richest, most comprehensive picture of workplace wellbeing yet. In Why Workplace Wellbeing Matters, the authors clarify what workplace wellbeing is (and is not) and offer a framework for how businesses can approach and improve it