Science Business

Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.

Globalization, long considered the best route to economic prosperity, is not inevitable. An approach built on the principles of free trade and, since the 1980s, open capital markets is beginning to fracture. With disappointing growth rates across the Western world, nations are no longer willing to sacrifice national interests for global growth, nor are their leaders able - or willing - to sell the idea of pursuing a global agenda of prosperity to their citizens.

Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his 20th book, John Elkington - dubbed the "Godfather of Sustainability" - explores new forms of capitalism fit for the 21st century.

Since the 1970s, and notwithstanding three recessions, the U.S. economy has soared. American capitalism has been a triumph, and it has spread throughout the world. At the same time, argues the former U.S. secretary of labor, Robert B. Reich, the effectiveness of democracy in America has declined. It has grown less responsive to the citizenry, and people are feeling more and more helpless as a result.

ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies. Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered.

Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity - and why reclaiming face-to-face conversation can help us regain lost ground. We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection. Preeminent author and researcher Sherry Turkle has been studying digital culture for over 30 years. Long an enthusiast for its possibilities, here she investigates a troubling consequence.

For over 500 years, The Prince by Niccolò Machiavelli has been one of the most influential—and controversial—works ever written on leadership, politics, and human nature. This Complete Edition brings Machiavelli’s insights to today’s listener with a faithful line-by-line modernization that keeps the original tone, structure, and message fully intact. Designed to be both accessible and authentic, this edition allows modern listeners to engage directly with Machiavelli’s ideas—without the barriers of outdated language or dense phrasing.

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

You know it when you see it. That rare combination of qualities that makes a truly great leader. Until now, executive presence has been hard to define and even harder to develop. But after years of extensive research, executive coach and best-selling author Suzanne Bates and her team have identified the 15 traits you need to be all the leader you can be.

Yes, it's true that the devil can be in the details What are the best characteristics of an excellent data scientist or statistician? If you thought about mathematical knowledge or mastery of data tools, you are totally mistaken! Those who are receiving salaries of up to thousands of dolars per day of work have something in common: they are humble and know that they are never sure, but they persistently know how to “create” bridges between information repositories or even departments of people. This same data scientist will have to break boundaries between departmental areas that do not...

When Jill Morgenthaler arrived at boot camp in 1975 as part of the inaugural class of women in the army, she was one of 83 female cadets...on a base of 50,000 men. So she knows a thing or two about conquering obstacles. In The Courage to Take Command, Colonel Morgenthaler provides invaluable leadership lessons drawn from her three decades of military service - from her first days in ROTC to combat in some of the world's most dangerous war zones.

For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

The previous edition of this now-classic book revealed the existence and subversive manipulations of "economic hit men". John Perkins wrote that economic hit men (EHM) "are highly paid professionals who cheat countries around the globe out of trillions of dollars. Their tools include fraudulent financial reports, rigged elections, payoffs, extortion, sex, and murder".

Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly.

Alex - a.k.a. Jack Alltrades - just wanted to play a game and make some money for himself and his family. After a string of incredible luck and a few wise decisions, he finds himself responsible for an entire company based in the game. It's not all rainbows and gold coins, though. Real life threats, angry NPC merchants, and shady deals with the elves and dwarves are giving Jack a massive headache.

Change comes most readily when you understand what's standing between you and success and tailor your solution to that roadblock. If you want to work out more but find exercise difficult and boring, downloading a goal-setting app probably won't help. But what if, instead, you transformed your workouts so they became a source of pleasure instead of a chore? Turning an uphill battle into a downhill one is the key to success.

Every day, we find ourselves in gatherings, Priya Parker says in The Art of Gathering. If we can understand what makes these gatherings effective and memorable, then we can reframe and redirect them to benefit everyone, host and guest alike. Parker defines a gathering as three or more people who come together for a specific purpose. When we understand why we gather, she says - to acknowledge, to learn, to challenge, to change - we learn how to organize gatherings that are relevant and memorable.

In Mastery, Robert Greene's fifth book, he mines the biographies of great historical figures for clues about gaining control over our own lives and destinies. Picking up where The 48 Laws of Power left off, Greene culls years of research and original interviews to blend historical anecdote and psychological insight, distilling the universal ingredients of the world's masters.

Brought to life through real-world examples and backed by rigorous data, The Athena Doctrine shows how feminine traits are ascending - and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.