Science Attention

Nothing is harder to do these days than nothing. But in a world where our value is determined by our 24/7 data productivity...doing nothing may be our most important form of resistance. So argues artist and critic Jenny Odell in this field guide to doing nothing (at least as capitalism defines it). Odell sees our attention as the most precious - and overdrawn - resource we have.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

While victorious on the battlefield, can he survive the cutthroat world of galactic nobility? Having won the Davao Campaign, Neo is hailed as House Mordant’s newest Abraxan Knight, and is quickly adopted into the upper class. Will he turn away from his humble beginnings and embrace its sheer decadence, or will he remain true to his own self? Meanwhile, trouble is brewing from within. Schemes and conspiracies abound as rivals launch their own bid for power, and the entire galaxy once again stands on the brink of total war.

One of Granta’s Best of Young American Novelists, Joshua Cohen arrives with his first collection of nonfiction, the culmination of two decades of writing and thought about life in the digital age. In essays, memoir, criticism, diary entries, and letters—many appearing here for the first time—Cohen covers the full depth and breadth of modern life.

An ordinary Utah college student named Reggie Shaw fatally strikes two rocket scientists while texting and driving. Pulitzer Prize-winning New York Times reporter Matt Richtel follows Reggie from the moment of the tragedy, through the police investigation, the state's groundbreaking prosecution, and ultimately, Reggie's wrenching admission of responsibility. Richtel parallels Reggie's journey with leading-edge scientific findings regarding human attention and the impact of technology on our brains.

Yet familiar though the sea areas are by name, few people give much thought to where they are or what they contain. In Attention All Shipping, Charlie Connelly wittily explores the places behind the voice, those mysterious regions whose names seem often to bear no relation to conventional geography. Armchair travel will never be the same again.

Do you find yourself constantly asking your child to "pick up the pace"? Does he or she seem to take longer than others to get stuff done - whether completing homework, responding when spoken to, or getting dressed and ready in the morning? Drs. Ellen Braaten and Brian Willoughby have worked with thousands of kids and teens who struggle with an area of cognitive functioning called "processing speed" and who are often mislabeled as lazy or unmotivated.

Do you constantly feel overwhelmed, even when nothing major is happening? Do you jump between moments of brilliance and total shutdown? Do you feel like you’re performing a version of yourself every day? Do you struggle with shame, guilt, or a sense of never being “enough”? Have you always sensed something was different about you—but no one ever noticed? If you answered yes, this book is for you. Inside, you'll find 10 powerful stories—each one a mirror for adult women who’ve lived with undiagnosed A.D.H.D.

Master the death machine and conquer the galaxy. In the waning days of the Terran Imperium, once loyal vassal states ready themselves for a civil war to determine the fate of humanity. The key to ultimate victory lies with the Abraxans: rare individuals who have the inborn ability to pilot mechtans, giant robots that have the power to turn the tide of any battle. Neo is a young orphan with a mysterious past. Enslaved and drafted by a powerful faction, he must survive and overcome all adversity to fulfill his destiny amongst the stars. An epic space opera for fans of sci-fi anime such as ...

If you are a woman with attention-deficit/hyperactivity disorder (ADHD), you've probably known—all your life—that you're different. As girls, we learn which behaviors, thinking, learning, and working styles are preferred, accepted, tolerated, and frowned upon. These preferences are communicated in innumerable ways-from media and books to our first-grade classroom to conversations with our classmates and parents.

Todo mundo já ouviu falar de Transtorno de Déficit de Atenção e Hiperatividade, mas o que muitos desconhecem é o lado valioso do TDAH: a criatividade, o entusiasmo e o espírito inovador. Inspirador e prático, este audiolivro descreve as principais características do TDAH e traça um plano para minimizar os traços negativos e permitir que os positivos floresçam em qualquer idade.

Former Google advertising strategist, now Oxford-trained philosopher James Williams launches a plea to society and to the tech industry to help ensure that the technology we all carry with us every day does not distract us from pursuing our true goals in life. As information becomes ever more plentiful, the resource that is becoming more scarce is our attention. In this "attention economy", we need to recognize the fundamental impacts of our new information environment on our lives in order to take back control.

One of the most talented and creative authors working today, Neal Stephenson is renowned for his exceptional novels - works colossal in vision and mind-boggling in complexity. Exploring and blending a diversity of topics, including technology, economics, history, science, pop culture, and philosophy, his books are the products of a keen and adventurous intellect. Stephenson ponders a wealth of subjects, from movies and politics to David Foster Wallace and the Midwestern American College Town; and more.

When Edward M. Hallowell was 11, a voice out of nowhere told him he should become a psychiatrist. A mental health professional of the time would have called this psychosis. But young Edward (Ned) took it in stride, despite not quite knowing what "psychiatrist" meant. With a psychotic father, an alcoholic mother, an abusive stepfather, and two so-called learning disabilities of his own, Ned was accustomed to unpredictable behaviour from those around him and to a mind he felt he couldn't always control.

Does toxic pollution cause attention-deficit/hyperactivity disorder (ADHD)? What about screen use? Are alternative treatments worth exploring? Can dietary changes help? From leading ADHD researcher Joel T. Nigg, this book presents exciting treatment advances grounded in the new science of epigenetics - how genes and the environment interact. Distinguishing unsupported, even dangerous, approaches from bona fide breakthroughs, Dr. Nigg describes specific lifestyle changes that have been proven to support the developing brain.

When Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when the students in practically every discipline invented academic uses for the music players, suddenly the idea could be seen in a new light - as an innovative way to turn learning on its head. Using cutting-edge research on the brain, Cathy N. Davidson show how attention blindness has produced one of our society's greatest challenges.

Medical treatment for ADHD fails much too often - not because of the drugs themselves, but how they are given. New ADHD Medication Rules - Brain Science & Common Sense shows that patients can react very differently to ADHD prescriptions, resulting in missed diagnoses, imbalanced treatment and over or under medication.

Award-winning journalist and leading consumer advocate William J. McGee offers a shocking, essential exposé that reveals the real state of the "friendly skies". From outsourced call centers in India to the Alabama location where all lost baggage ends up, William J. McGee crisscrossed the country and traveled around the globe immersing himself deep into the world of commercial airlines. And what he found was shocking.

The disinformation age is drowning us in a deluge of data, "facts" and opinion. It consumes our attention. The result of this deficit of attention is the rise of fake news, media bias, and a polarised society. Our capacity to reason what is happening in the world and to make better decisions has become incapacitated amid the cacophony. Instead, we outsource our thinking to others without even realising it. Economist Peter Sainsbury unravels the truth about the power of media narratives, the breakdown in trust and why our attention has been diverted from what matters.

Have you ever asked yourself, "What makes me, me?" From our ancestors pondering their reflections in ancient lakes to modern AI on the brink of self-recognition, the question of self and consciousness has always intrigued us. "Does Your Brain Need You?" takes you on a journey through the complexities of neuroscience and consciousness, raising vital questions: What is the self? Does your brain even need a "self"? What gives rise to our subjective experiences? How do we think, dream, feel, and make decisions? This book is your gateway to understanding: The mind-body connection The evolution ...