Right Career

Confronting Reality will change the way you think about and run your business. It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it.

Hailed as America’s greatest civil rights advocate, Martin Luther King, Jr. inspired the people of the United States to demand equality, regardless of the color of their skin. And he did it peacefully. Time may have passed, but in today’s world, his teachings are needed more than ever. With Martin Luther King, Jr.’s wisdom and unwavering dedication to making the opposition listen, you can become a peaceful leader and advocate for the way the world should look, no matter who stands in your way.

Hopper shares 50 lessons to help you overcome your mental blocks, find your work-life balance, and achieve the career of your dreams. No matter where you are on your freelance journey, the five sections on getting started, pitching, doing the work, caring for clients, and finding work-life balance have something for everyone. With short chapters and practical advice, What Gives You the Right to Freelance? is sure to help creative folks make more money and love their work.

There are many who aspire to buy their own dump truck. This question is the number two question that I am always asked. I decided to put it in writing so the many who want to start their own dump truck business will have adequate information when preparing to make such a significant and important purchase. My prayer is that you will invest in this work as I know it will be a tremendous blessing in breaking down what is needed in the proper dump truck.

Are you thinking about starting your own dental practice and want to get it right the first time? For the enterprising dentist, The Simple Guide to Starting a Dental Practice and Getting it Right the First Time is an invaluable resource. Starting a practice from scratch in today's competitive market can be a scary proposition, but this guide will walk you through the steps to turn your dream into a reality.

Virtually all job hunting experts agree that networking is the best way to find a great job. But most people don't have connections to the decision makers who do the hiring. And "networking" books, which are mostly written by and for salespeople, suggest aggressive tactics, often confusing these with real networking. They focus on building a powerful network over the course of a lifetime. But when you need a new job, you don't have time to build a huge, powerful network. You've got to use the network you already have.

Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.

Career coach Christian Lovell is known for her empathetic and down-to-earth advice, geared towards young professionals who are new to workplace norms and standards. She understands that people are looking for work-life balance and personal development, and wants to help listeners ask for these things—and get them!—by teaching them the soft skills they need to succeed in any career.

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace.

There are lots of books about how to invest in venture capital. There are few books focused on what it takes to set up the behind-the-scenes business to position you for being a successful venture capitalist. To be a successful venture capitalist, you must set up a strong foundation for your business, including setting up your venture capital fund. This book provides you the fundamentals to quickly and easily set up your venture capital business. It provides a step-by-step process for launching your venture capital fund from Day 0.

If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.

It takes just two things for powerful marketing. First of all you need to know how to turn your digital presence into something useful, like leads or customers. To do this you need a digital sales funnel in place from top to bottom.

How is it that some leaders win brilliantly and repeatedly, while others struggle to reach their full potential? Over a decade, Robert Jordan and Olivia Wagner set out to answer this question, interviewing thousands of leaders and matching top executives with struggling or high-growth organizations, learning first-hand what separated the rockstars from the rest. In Right Leader Right Time they identify four unique leadership styles that when applied to the right role at the right time, skyrocket success for both the leader and the organization.

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy. This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

En medio de la revolución digital, vivimos más conectados, pero nos comunicamos menos. Como respuesta a esto, la especialista en comunicación Mary Nestor comparte consejos y diálogos que te ayudarán a encontrar y elevar la voz para que tu mensaje tenga un gran impacto y buena aceptación en los momentos decisivos. El propósito de este libro es ayudarte a reconocer aquellas situaciones en las que se te presenta la oportunidad —a veces única en la vida— de decir lo necesario.

Acting on values—doing good for the benefit of all—can substantially benefit the bottom line, but many business leaders mistakenly believe that doing the right thing lowers profits. This belief is the greatest barrier holding businesses back from being more financially and competitively successful—and delivering more good for the world. Not only can it be a winning business strategy to act on values, as Daniel Aronson suggests in The Value of Values, but it is also a savvy choice, increasing a company’s power, profit, and competitive advantage.

A Champion Mindset is the key to success in business and in life. In this insightful parable, Kevin Comerford shares the business philosophies and core values that increase positivity, client satisfaction, and business growth. Follow along as Emily, Champion Air Conditioning’s new service technician, and her mentor, Joe, reveal how business owners, team members, and new recruits can build their own greatness. Adopt a Champion Mindset, and you, too, can make your future bigger than your past.

Getting the People Equation Right is an invaluable guide to harnessing the power of people analytics to excel at making hiring decisions.