Right Career

Why do you need this book? Each pharmacy student gets 24 hours in a day, but some pharmacy residency applicants earn 15 interview invitations - while others earn one or none. What separates them?

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy. This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.

Can a small business really compete with the biggest business giants? The typical argument is that they wouldn’t have the budget, skills, or experience. But Catching Giants demonstrates that this simply isn’t true, showing how even in the toughest of circumstances and competitive environments, it is possible for the small player to win big.

In this completely updated new edition, the best-selling author of 101 Great Answers to the Toughest Interview Questions and 101 Smart Questions to Ask on Your Interview takes you step by step through the hiring process. Whether you're replacing an employee who's leaving or creating a new position in your organization, Ron Fry shows you how to write a concise and accurate job description, identify key competencies, and how to translate them into a realistic set of search criteria.

Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace.

This book teaches you how to identify the six innate abilities in applicants and how to establish your expectations for various job positions better so you can hire right the first time.

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Usa tu derecho a presumir te ayudará a encontrar una manera de celebrar y compartir los logros, a la vez que cambiará la forma en la que te perciben, y te dará herramientas para atraer a clientes que realmente te valoren y estén dispuestos, no solamente a invertir, sino a unirse a tu visión de liderazgo. Una marca personal de alto impacto solo puede ser creada por un líder que sabe que el mundo está esperando por su visión y mensaje. Por esa razón, cada capítulo te permitirá potenciar tus dones y alcanzar los resultados esperados. El liderazgo es la nueva marca personal.

The top-selling author of Talk to Win presents a dynamic guide to exactly what to say in almost any business or social situation. Dr. Glass provides the key to speaking confidently, powerfully, and persuasively, anytime and anywhere.

Leveraging her lifelong passion for high performance, Agnes Cserhati – a globally acclaimed performance coach and leadership expert – has distilled decades of experience working with some of the world's top leaders into the 12 key principles that unlock the secret to high performance. With razor-sharp precision, alongside her unrivalled ability to cut to the chase, Cserhati reveals actionable insights that will inspire, challenge, and motivate you to accelerate your success. Master pivotal shifts and strategies that distinguish exceptional leaders and reframe your perspective on success.

You Know it's a Verb, Right? begins a new discussion with bold, yet simple and timeless concepts about leadership. It demonstrates how leadership must become a verb and positively develop individuals across the leadership spectrum who believe there is more to leadership than meets the eye. Taking you through the tenets of leadership and how a consistent practice that begins with an above reproach moral compass paves the way for leadership growth and development, You Know it's a Verb, Right? affirms you can become better leaders.

Straight-shooting author Joe Mathews delivers a practical and hands-on "how-to" guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate how to effectively look past the obvious and dig deep into the bones of a franchise to establish fit, predict success, and mitigate risk. You'll discover the personality types most likely to experience success and failure at franchising and identify the entrepreneurial traits that can expose you to additional risk.

A decade after its initial release, Sylvie di Giusto's "The Image of Leadership" has undergone a complete transformation. This isn't just an update; it's a comprehensive reimagining for the modern professional landscape. Di Giusto's newly overhauled guide is the definitive resource for leaders who understand that success isn't just about competence—it's about how you're perceived in every interaction.

Qualities such as empathy, compassion, and kindness have long been seen as weaknesses in business but Succeed the Right Way demonstrates how these qualities can be the most powerful forces in achieving success. Using studies and real-life examples, Gunn takes you through the human experience, focusing on business, and instructs you how to live a successful life based on kindness.

In this common-sense guide to mastering key areas of life, author and personal development mentor David A. Dunn shares a road map of practical advice and actionable steps for achieving success and happiness in all areas of life. As an avid consumer of everything self-help-related, David implemented the best strategies he found throughout the years that led him to a life of happiness, health, and self-made wealth.

The Gift of Spiritual Abundance reveals five principles that can bring you immediate happiness and fulfillment. You will learn how to shift your fundamental relationship to life from one that assumes lack, to one that recognizes fullness. If you apply the simple yet profound principles in this book, they will radically transform your life for the better. The central realization that you will explore is the fact that true happiness and real fulfillment can only be found now.

In the New York Times best seller Becoming China’s Bitch, Peter Kiernan presents an unflinching manifesto in which he explores five factors that have sustained our national paralysis, then uncovers the 10 challenges that pose the greatest threat to the future of America. Presented from a fresh yet informative Centrist perspective, these ten impending catastrophes include our semi-conscious dependency on China, our lack of a centrally coordinated intelligence effort, and more.

The often hilarious and sometimes poignant story behind Dal LaMagna's attempts to create a successful business. By the time LaMagna graduated from the Harvard Business School, his numerous entrepreneurial activities - including operating discotheques in drive-in movie theaters, working with the 1960s musical teen sensations the Cowsills, and opening an ice cream parlor on the Venice Beach boardwalk - had landed him $150,000 in debt. Raising Eyebrows tells the story of how he finally succeeded. After years of failures and living pennilessly, LaMagna finally succeed with tweezers. He started Tweezerman, one of the world's most respected, innovative and successful beauty tool manufacturers with only $500. Not only was Tweezerman a financial success but is became a model of how to operate a company responsibly.

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

Our best guarantee for a brighter, freer tomorrow is found inside the interior work we do to change our understanding about ourselves and the world we live in. In these 31 brief talks, you will get the knowledge and practices you need to change your life. Work with one talk a day and be a new you in a month! Or go at your own pace.