Right Career

Lawyers. Accountants. Software Engineers. That what Mom and Dad encouraged us to become. They were wrong. Gone is the age of "left-brain" dominance. The future belongs to a different kind of person with a different kind of mind: designers, inventors, teachers, storytellers - creative and emphatic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.

School Marketing the Right Way by Brendan Schneider is the answer every school marketing professional has been waiting for. With years of experience and a track record of success, Schneider offers a comprehensive roadmap to transform your school's marketing efforts.

Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect - to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language - both verbal and nonverbal.

The law of market failure: Most new products will fail in the market, even if competently executed.

Every organization is plagued by destructive friction. Yet some forms of friction are incredibly useful, and leaders who attempt to improve workplace efficiency often make things even worse. Drawing from seven years of hands-on research, The Friction Project by bestselling authors Robert I. Sutton and Huggy Rao teaches readers how to become “friction fixers.”

Under the recent advice of social distancing and “stay safe, stay at home”, the advantage in today’s workforce lies with those people who are able to do real work from home. Because, let’s face it, this will not be the only instance in our lifetime where we will encounter the need to lock down and shelter in place. In my book, I show you over 100 ways you can have a successful career working from the comfort of your own home.

Based upon his weekly Harvard Business Review column (one of the most popular columns on HBR.com, receiving hundreds of thousands of unique page views a month), 18 Minutes clearly shows how busy people can cut through all the daily clutter and distractions and find a way to focus on those key items that are truly the top priorities in our lives.

Preparation is easy to praise but very hard to master. No modern coach, in any sport, understands that better than NFL veteran Tom Coughlin. He led the New York Giants to two Super Bowl victories with his system of relentless preparation and old-school tough-mindedness. He teaches his players that you can never guarantee a win, but you can always earn the right to win - with focus, consistency, hard work, and anticipation of obstacles. And if you’ve earned the right to win, you can sleep soundly before a big game....

High-Impact Interview Questions shows you how to use competency-based behavioral interviewing methods that will uncover truly relevant and useful information. By having applicants describe specific situations from their own experience during previous jobs (rather than asking them hypothetical questions about "what would you do..."), you'll be able to identify specific strengths and weaknesses that will tell you if you've found the right person for the job. But developing such behavior-based questions can be time-consuming and difficult.

To succeed in this world, you need to change your perspective on competition, growth, and leadership. Strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases.

Attract the right clients who will step up your sales game! In The Secret Art of Selling Insurance, award-winning educator and top sales producer Ana-Maria Figueredo helps you to level-up your sales game. Learn industry secrets, find the right insurance customers, and get the professional recognition you deserve!

If you listen to nothing else on performing at your highest level, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you focus on what matters, manage your energy and attention, and achieve remarkable results. This book will inspire you to improve on your weaknesses, not just your strengths; rise above the pack; take care of your physical health for sustained mental performance; understand what motivates you; use short-term goals to achieve long-term aspirations; and inspire others.

A majority of American households give to charity in some form or another. Whether you're in a position to give $1 or $1 million, every giver needs to answer the same question: How do I channel my giving effectively to make the greatest difference? In Giving Done Right, Phil Buchanan, the president of the Center for Effective Philanthropy, arms donors with what it takes to do more good more quickly and to avoid predictable errors that lead too many astray.

In this groundbreaking audiobook, Atul Gawande makes a compelling argument for the checklist, which he believes to be the most promising method available in surmounting failure. Whether you're following a recipe, investing millions of dollars in a company or building a skyscraper, the checklist is an essential tool in virtually every area of our lives, and Gawande explains how breaking down complex, high pressure tasks into small steps can radically improve everything from airline safety to heart surgery survival rates.

The statistics on hiring a leader for your company are astoundingly low. According to Gallup, only 18% of the time do employers get it right. Hiring leaders is an important investment, but comes at a high cost. Hiring a recruiter could be a waste of both time and money (there is a much better alternative). Author Alec Broadfoot has been helping entrepreneurs hire the “right” leaders since 2012 with his company, VisionSpark. Using a scientific approach, he uses the Hire with Confidence System™ to onboard key leaders for your business.

We are in the midst of a crisis of commitment in the workplace—organizations are searching for engaged employees (“talent”), and employees are looking for a place to thrive. Both are struggling. If we fit, we hum, we connect, we create momentum and produce high-value work with grace and ease. But the wrong fit has serious consequences, including frustration, disengagement, and disruption, which undermines every aspect of daily work and the production of value.

How Life Imitates Chess is a primer on how to think, make decisions, prepare strategies, and anticipate the future. Kasparov has distilled the lessons he learned over a lifetime as a chess grandmaster to cover the practical side - tactics, strategy, preparation, as well as the subtler, more human arts of using memory, intuition, and imagination.

Harvard Professor Amy Edmondson has spent four decades arguing that productive failure hold the key to lasting success. The world's leading expert on psychological safety, her research has shown that the most successful environments are those in which we can fail effectively - without our mistakes being held against us. Now, Edmondson offers a revolutionary framework to get these failures right. She outlines the three archetypes of failure - simple, complex, and intelligent - before revealing how to minimise the consequences of the bad failures and maximise the potential of the good.

Visionary business leader Greg Brenneman has written the 21st-century companion to Stephen Covey's classic The 7 Habits of Highly Effective People. Like Covey before him, Brenneman believes that true business success and personal fulfillment are two sides of the same coin. The techniques that will grow your business will also help you achieve a rich, purposeful, and integrated life.

The Oz Principle has sold more than a million copies since it debuted in 1994, establishing it as the go-to reference on workplace accountability throughout the world. By embracing its practical and invaluable advice, tens of thousands of companies have improved their organizational accountability - the key to achieving and sustaining exceptional results.