Research Studies

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Learning - 7 Ways to Increase Your Learning Potential in 7 Days Can’t seem to remember what happened the previous day? Maybe your memory is splitting away or you are in the middle of studying. Do you have a crucial exam coming up and need to increase your learning potential? Or you could generally want to increase your learning potential to live a more stress free life. This self-help book is here for you as a tool to increase your learning potential in one week. Within each chapter there is a technique that I recommend doing each day. Over time I have woven this techniques into my weekly...

Designed to be compatible with virtually every standard textbook in its subject field, Barron's EZ-101 Study Keys gives you a valuable overview of your college-level course. Classroom-style notes emphasize important facts, remind you what you need to remember for term papers and exams, and help guide you through the complexities of lectures and textbooks.

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior.

Why is it that some things explode online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us? Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it. Whether your dream is YouTube stardom, or just creating opportunity with a personal brand, The Art of Going Viral is your blueprint for digital success. Stand out, get noticed, and captivate online.

Significant changes are necessary for the Black community. Implementing those changes requires new ways of thinking and new ways of doing. Those who choose to listen to this audiobook know that previous ways to solve the problems have not sufficed, despite a plethora of information, strategy, and education. We still prefer to dismiss them. Why? The Black Algorithm is a new way of thinking and doing. Utilize these strategies in your community and put them to work. There isn't time for excuses, drama, gossip, or time-wasting anymore.

How would you like to be given a new identity to live by and then removed from your sisters and brothers—never to be legally permitted to contact them again—even upon your deathbed? This is just one of many examples of red tape adoptees are forced to contend with. This book reveals the making of the current child welfare system. The pioneers who built and profited from the industry continue to deny adoptees access to documents that could lead them back to their families. This book protects you against adoption profiteers and traffickers who profess God is on their side.

This two-volume anthology conveniently contains useful academic tools for studying the combative arts. Each chapter will prove special to all interested in the intellectual side to the martial arts. Some chapters provide fine details for categorizing the variety of what we commonly refer to as "martial arts." Other chapters focus on the martial arts as living culture and social implications. The quality of instruction can either encourage negative traits such as violence or allow a practitioner to experience a self-transformation that improves character. NOTE: print edition is a single volume.

Egyptian alchemy and Sufism, with a coherent explanation of fundamentals and practices. This audiobook explains how ancient Egypt is the origin of alchemy and present-day Sufism and how the mystics of Egypt camouflage their practices with a thin layer of Islam. The audiobook also explains the progression of the mystical way toward enlightenment, with a coherent explanation of its fundamentals and practices. It shows the correspondence between the ancient Egyptian calendar of events and the cosmic cycles of the universe.

This book gives listeners access to the wide world of sex-specific medical issues as they play out in the research labs and doctor’s offices—and how women pay the price, with a close look at the impact that has on minority populations. It has been challenging to get individual researchers and practitioners to accept this, as well as research and medical institutions and manufacturers of medications and devices. The journey towards equal treatment and the understanding of sex and gender differences in prevention, diagnosis, and treatment is still unfolding.

Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress.

Banished presents a detailed review of the sex offender; the pedophile and the child molester, and directly explores his thinking processes, reasoning and related issues that offer a clear and concise exposé in these most hated people. In addition to covering the adult offender, this work also exemplifies the thought processes of child and adolescent offenders in order to offer cues for parents and educators of possible abuse or illicit behavior. Through direct examples of client art, case histories and offender testimonies, the book’s purpose will surely educate, as well as in purposing...

This boxed set includes Alpha Wolf, Lone Wolf, Rabid Wolf and Bad Wolf.

This two-volume anthology conveniently contains useful academic tools for studying the combative arts. Each chapter will prove special to all interested in the intellectual side to the martial arts. Some chapters provide fine details for categorizing the variety of what we commonly refer to as "martial arts." Other chapters focus on the martial arts as living culture and social implications. The quality of instruction can either encourage negative traits such as violence or allow a practitioner to experience a self-transformation that improves character. The paperback edition is available ...

Do you wish you could get better grades? Do you struggle with certain subjects and believe that maybe you're not cut out for them? Do you want to spend less time studying and still get good grades? This book is the perfect go-to source for all students...It's a must-read for all students! The Page-Hungry Bookworm I highly recommend Anyone Can Get an A+ to every college student and any secondary student thinking about higher education. McNeil's Reviews Practical and sound advice presented in a caring supportive manner. Sarah Jackson, Author and Reviewer. Anyone Can Get An A+ is a ...

In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.

Are you ready to break down conflict and build consensus on polarizing topics? Ideally, education equips students to care about the world and helps them shape their futures. In an era that has become incredibly polarized, we can help our students learn how to come together despite differences. Michelle Blanchet and Brian Deters show how all educators can equip our youth with skills to become active and engaged citizens. A one-off course on civics is not enough. Preventing Polarization offers basic strategies that every teacher can use. You will create experiences to help students break down...

From intelligence to emotion, for centuries science has told us that men and women are fundamentally different. But this is not the whole story. Shedding light on controversial research and investigating the ferocious gender wars in biology, psychology and anthropology, Angela Saini takes listeners on an eye-opening journey to uncover how women are being rediscovered. She explores what these revelations mean for us as individuals and as a society, revealing an alternative view of science in which women are included rather than excluded.

Edited by two prominent figures in trans studies, Mario I. Suárez and Melinda M. Mangin, Trans Studies in K-12 Education brings together scholars and professionals to explore why and how schools should affirm gender diversity and challenge gender-based inequities. Gathering a wealth of evidence, the book's contributors expose the prevailing norm of gendered environments, which are entrenched in the very design and execution of educational research. The collection also lays out a critical overview of US laws and policies related to gender equity, gender identity, and gender expression.