Research Development

Do you want to be a hypnotherapist who helps people with behavioral, medical, or performance issues? Whether you recently become a clinical hypnotherapist or are a seasoned veteran, this book gives you practical how-to guidance to start or advance your practice.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

Customer Experience programs are gaining momentum in small and large companies but most have been designed for the Business-to-consumer (B2C) model. When the approaches that work for B2C are applied in the Business-to-business (B2B) world, they fail. Based on 27 years’ experience consulting to major, global B2B companies including IBM, Hewlett-Packard, Microsoft, Dell, VMware, EMC, Samsung, AT&T, Verizon, BT, Telefonica, Honeywell, Motorola, Accenture, Nokia, Siemens, Fujitsu and Xerox, Harry Bunn sets out practical approaches to getting it right in the B2B world. This book shows how ...

The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.

Any parent can identify with the feeling that girls growing up in America face a treacherous future; Girls Uncovered unveils the facts. In a follow-up to their eye-opening release Hooked, obstetricians Joe McIlhaney and Freda Bush present stunning scientific research on the development of young girls in America's increasingly reckless sexual culture.

Explains the theory behind therapeutic parenting - ideal if you are looking to develop a deeper understanding of how it works and to improve your skills. This is the go-to guide for practitioners, parents and carers who want to expand their understanding and skills for therapeutic parenting - a deeply nurturing parenting style particularly effective for children who have experienced trauma or adversity.

Dr Michael Carr-Gregg believes that too many Australian boys have got it too easy - and the result is a generation of ‘boofheads’: boys with huge egos who think they are too good to stack the dishwasher or turn up to school. They expect the world and give little in return. But things are about to change. From the author of the groundbreaking Australian best seller The Princess Bitchface Syndrome and researcher Elly Robinson comes this essential companion book for boys.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.

This collection Includes the best books to help you learn, grow, and master your online marketing skills. You will change the way you market your business with what you will learn in the Social Media Marketing books. You will learn how to add additional revenue to your business with affiliate marketing secrets and dropshipping mastery, and you will discover tons of additional ways to create passive income for yourself in passive income ideas.

Whether you're a seasoned parent looking to enhance your parenting skills or a new parent eager to provide the best start for your child, this audiobook is your roadmap to a brighter future. Discover effective communication techniques that will help you guide your child through challenges with empathy and grace. Let the eloquent narration and expert advice guide you through the enriching landscape of Positive Parenting: How to Help Your Child Thrive by Five. Your child's journey to greatness begins with your choices today. Elevate your parenting experience with the power of positive parenting.

The lifeblood of any free society is persuasion: changing other people's minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. In The Persuaders best-selling author Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarisation.

Are you planning for or expecting a newcomer in your family? Are you raising young children and could use every bit of advice you can get? "No one said it would be easy, but it would be worth it." The maxim that applies in many cases is so true here. Here’s a book chock-full of tips and ideas to help you not just understand the process of parenting but enjoy it. Do you want to turn your everyday parenting challenges into a fulfilling experience? This book is for you. While written mainly for parents with young kids, parents of tweens and teens would also benefit from the book.

Why do repeated suggestions get better results for advertisers and politicians who run consistent campaigns? How can repeated suggestions be used by clinical hypnotherapists to increase success rates as well as to create the deeper trance levels needed for certain medical procedures? This concise book will give you the answer to these questions, provide you with instructions for effective compounding, and present you with a demonstration.

Explore the evolving world of management with current insights and research. In today's rapidly evolving business world, staying ahead requires a deep understanding of current challenges and current research. This book brings together a number of academics and practitioners to explore the pressing issues shaping the landscape of management. Discover the unique career challenges and gender disparities within the creative industries. Explore the surprising similarities in emotional exhaustion experienced by academics across different cultures. Understand how effective leadership and trust are...

This newly launched report argues that development policies based on new insights into how people actually think and make decisions will help governments and civil society more readily tackle such challenges as increasing productivity, breaking the cycle of poverty from one generation to the next, and acting on climate change.

The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.

Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.

Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! While it’s not always straightforward to decipher other people’s digital body language, improving your own can be as easy as counting from one to three, especially when you have Digital Body Language in your arsenal!

“Guide makes using AI seem easy” - Amazon Review “A Plotser’s Perfect Brainstorming Partner” - Amazon Review “Made me a romance writing AI ninja!” - Amazon Review Romance writers, take your romance writing to the next level with Artificial Intelligence and this guide from a USA Today Bestselling romance author of over 80+ romance novels. Hi, I’m author Rachelle Ayala, a prolific author and writing coach with my Romance In A Month method, and I’m here to lead you through the wonderful world of AI (Artificial Intelligence). I’ll show you the importance of prompting and how...

Babies are amazing! From the moment they open their eyes, they are learning and developing at an astonishing rate. Parents naturally want to engage with infants as they learn and grow, but what if we could optimize the way we play with babies? Backed by the latest research and years of observation, Playing with Baby distills the experts’ findings for new parents, giving them a guide to the first year of a baby’s life and the growth of his or her individual mind.