Research Design

These two popular guidebooks, "The Writer’s Guide to Smart Book Marketing" and "The Writer’s Guide to Book Cover Secrets," are combined into one single volume! Unlock the secrets to successful promotion and book cover design with this 2024 essential guidebook for authors! This in-depth handbook merges budget-friendly marketing strategies and design insights, tailored for indie authors eager to broaden their readership. Learn to navigate book marketing with a blend of proven techniques and fresh insights, from social media engagement and email campaigns to captivating events and ...

Engaging users is essential to every area of online business... Discover everything you need to know to make sure that happens. Are you considering a career in UX design? Or maybe you collaborate with UX designers and don’t fully understand what it is they do…It’s a field that flummoxes many people because it’s such a fast-growing industry, and if you have no background in design, it can seem like an intimidating field to break into.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Discover the Timeless Wisdom of Ganesha in Modern UX Design Unlock the Secrets to Exceptional User Experience with Ancient Teachings: Are you ready to revolutionize your approach to UX design? Dive into a transformative journey that bridges the ancient wisdom of Ganesha with the cutting-edge practices of modern user experience design. Our groundbreaking book, "The Triad of UX Mastery: Strategy, Leadership, and Design Inspired by Ganesha," offers an unparalleled guide to enhancing your skills and achieving excellence in the UX field. In today’s fast-paced digital world, creating seamless ...

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

One of the most critical issues prevalent in America’s educational system is the high school dropout rate (Barton, 2005). The problem of school dropouts is widespread among most of the nation’s school districts (Christenson & Thurlow, 2004). Over 50 years ago, Conant (1961) wrote that America was allowing “social dynamite” to accumulate in its most populated areas of the nation. In these areas of our nation, the dropout rates are alarming and are partially the result of several predictor variables! DROPPED was designed to research the relationship between these dropout variables and...

Discover the fascinating world of weather balloons and their crucial role in meteorology research with this captivating new eBook, Up, Up, and Away! This informative and engaging read is designed to enlighten and inspire those with an interest in the science of weather, space exploration, and environmental studies. Embark on a journey through the history of weather balloons, from their inception to advancements in design and technology, and uncover their vital contribution to climate change research, weather forecasting, and atmospheric chemistry studies. Learn about the anatomy and types ...

Take your design career to the next level by mastering User Experience Design. This book has been almost 25 years in the making and covers all the important things you need to know in order to excel as a User Experience Designer. Whether you’re looking to get started in design, change disciplines within design, or invest in your career growth, the material covered will help you get there. The focus is on the practical aspects of design and on learning the tools and approaches that you will actually use in your day-to-day life as a UX Designer. Some of the topics covered include: Why ...

To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.

In the dawn of the digital era, the battle for online presence has never been so competitive. Standing at the forefront of this battlefield is SEO, a critical player in crafting online success. "SEO Unleashed" is your comprehensive guide to understanding and maximizing the power of Search Engine Optimization! “SEO Unleashed” is a trailblazing eBook that takes you deep into the world of SEO, from its history and importance for businesses to the distinction between organic and paid SEO. Offering clear, in-depth information on key SEO concepts such as crawling, indexing, ranking, and the ...

Unlock the transformative power of innovation with "Design Unboxed," the definitive guide to unleashing creativity and fostering a culture of change. Whether you're a visionary entrepreneur, an experienced product manager, an educator shaping young minds, or simply an individual striving to revamp your personal life, this eBook is your gateway to reimagining possibilities and turning the ordinary into the extraordinary. Immerse yourself in the world of Design Thinking, where empathy takes center stage, and the user's needs become the heart of every innovation. "Design Unboxed" traverses an ...

“If I had 1 hour to solve a problem […] I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than 5 minutes.” — Albert Einstein In Winning the Game with UX Design & CRO, Author and website design authority Alexander Rådahl Benz draws on years of experience in high-end website development to offer you time-tested methods that any website developer can use to optimize your website’s user experience, in order to significantly improve conversion rate, click-through percentages and customer ...

As we explore together how psychology is researched while introducing what makes good research and problems psychological researchers can face, in an engaging conversational tone. By the end of this book, not only will you start to become an expert in how psychology is researched, but you will start your journey to understand human behavior and learn more about yourself as well.

UX Management Methods is a guide for how to lead your UX team to greatness. Learn proven methods for hiring, managing, motivating, and aligning your UX team. Use these insights to focus your team with a road map of key deliverables, present actionable findings to stakeholders, and measure your team's success and return on investment with analytics. If you want to sharpen your user experience leadership skills and build a strong team of talented experts, then you can begin learning UX management methods today.

Maverick for the Built Environment is a biography of my father. A trained architect, he felt that architecture, indeed all engineering disciplines, should not ignore the human factor and that new ways of thinking were needed to improve the built environment. “This generation of students and young professionals,” he testified before Congress in 1973, “feels the need to deal with issues which reflect a socially responsible position by the profession…they want to have some confidence that their design decisions make a positive contribution to the quality of the environment.” Not ...

Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist - wie Essen, Fernsehen oder Zähneputzen - hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele.

Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.

Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.