Reality Leadership

Everyone would like to see more customers, qualified leads, and income. However, starting your own business isn't one of the "if you construct it, they'll follow" circumstances. A lot of the process involved in getting a new business off the ground is determined by timing and planning. Then there's the market. You should consider whether the economic circumstances are favorable to launch an enterprise and whether you can enter markets with your product successfully.

Rewritten and updated for 2020 and beyond, The Perfect Storm offers realistic, practical, and inspired ideas, presented in a series of short chapters offering advice and useful tips. Based on 20 years experience in marketing, selling, analysis, and management, this book brings together the most useful strategies and some that many have forgotten that will really help you forge meaningful business growth during challenging times.