Real Impact

Continuous improvement, also called "Kaizen," means always trying to make things better. It involves making small, gradual changes to processes, systems, and activities in order to keep improving them over time. The aim of getting better constantly is to get rid of unnecessary things and make things go smoother, be better, and make customers happier. Unfortunately, many people wrongly believe that plan-do-check-act (PDCA) is a cycle for improving things without considering the involvement of people. PDCA strives to make process better, but if you only make the process better without ...

It is time to cut the bullshit in your marketing and focus on the two things that really matter: your customers and running marketing programs that generate revenue for the company. By applying Cut the Bullsh*t marketing principles, you will be able to make a real impact for your company and, by doing so, impress your investors, CEO, CFO, and - most importantly - your customers!