Real Impact

Kaizen is not just about fixing processes — it's about growing people. Continuous improvement, or Kaizen, means making small, steady changes to make things flow better, work smoother, and serve customers more effectively. At its core, it’s not just a method — it’s a mindset. Yet many organizations misunderstand PDCA — treating it as a mechanical cycle for process improvement, while ignoring the development of the people behind the process. In this powerful and insightful book, Dr. Mohamed H. Soliman shows how true Kaizen and PDCA must go hand in hand: improving the system and ...

It is time to cut the bullshit in your marketing and focus on the two things that really matter: your customers and running marketing programs that generate revenue for the company. By applying Cut the Bullsh*t marketing principles, you will be able to make a real impact for your company and, by doing so, impress your investors, CEO, CFO, and - most importantly - your customers!