Publishing Business

The Simple Side of Human Resource Management Managing People Should Not Be Difficult, Boring or Scary Learn how to understand some of the more complex aspects of human resource management in a simpler context. If you are interested in understanding human resource management in greater detail, but you are just not in the mood for those stale academic written, hard to understand, boring textbooks, then this book is just for you. If you are simply looking for additional information and wish to supplement your existing knowledge on human resource management, well then this book is for you. For ...

“Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone – even a complete novice – a content-marketing pro in no time… great tips and techniques to give you the edge you need.” – Michael Davie, author, Winning Ways “We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren’t going to have a business… the revolution has only just begun… the only constant in our world is change itself… Pretending these changes...

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Begin with WE is a rallying cry for a different kind of leadership—one grounded in people, not power. Written by a former Fortune 10 executive who led tens of thousands around the globe, this audiobook offers a groundbreaking, yet practical path to leading with integrity, authenticity, and purpose.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

🚀 Freelance Success Secrets: Build the Business—and Life—You Deserve! 🌟 Are you ready to escape the feast-or-famine cycle and create a freelance business that fuels your dreams? 🌈 Whether you're just starting out or a seasoned pro, Freelance Success Secrets gives you the ultimate playbook to unlock your potential, break through limitations, and achieve sustainable success! ✨ Inside this transformational guide, you’ll learn how to: ✅ Boost Your Efficiency: Master productivity hacks to get more done in less time—without burning out. ✅ Create Winning Routines: Build ...

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed 4th edition offers you a proven model for developing your referral marketing plan.

While most business thinkers focus on the endgame, Snider demonstrates that your successful exit is based on what you do now to unlock the value trapped in your business. His value acceleration methodology will give you the steps to accomplish the exit planning necessary to make you five to ten times wealthier.

Right now, you may have the secret to changing the way people look at your business. If you are looking for new ways to drive traffic to your business, this is the book for you. It may be you want an understanding of how the video marketplace works and how to improve your current business processes. This book will reveal many great ways to make your business better and to expand your viewership in short order.

In today's ever-evolving business landscape, success is contingent upon a well-structured and adaptive organizational framework. "RISE: Business Framework " introduces a powerful system designed to propel businesses to new heights.

The Blueprint for a Killer Home Service Brand. Now is the time to invest in your home service branding and build a brand that is unique and disruptive. This book gives you the blueprint for how to build a brand that stands out, attracts the right clients and employees, and wins the hearts and minds of your ideal customer. Covering the basics from naming and tagline to the logistics of building a disruptive wrap, you’ll learn how better branding yields a much-improved marketing ROI and a smaller marketing budget. This book features real case studies from home service business owners. ...

“Awakening is an opening up to an understanding that was once unknown. It really refers to change. Accepting the change from employee to business owner is your first step in an entrepreneurial awakening. As I became more awake, the rate of change in my understanding increased… On my journey from employee to entrepreneur and master business strategist I learned a few things about business and a lot about myself. So much so that I awakened to a new world of opportunities… I am now able to help more people, spend more time with my kids,… learn all the time, live my life in “growth ...

Do you love gaming? Do you have ideas for games of your own and want to learn how to produce them professionally? Longtime game designer Justin Gary has the answers you seek. After 20 years in the gaming industry, creating such games as Solforge, Ascension, and the World of Warcraft Miniatures Game, Justin is now sharing all his secrets in Think Like a Game Designer. Best of all, Justin’s secrets are really simple, practical, and common sense steps you can take yourself.

As an heir to the Anheuser-Busch company and fortune, Billy Busch was raised on the real stories of how his family built one of America’s oldest and most iconic brands. Since the company was formed almost 150 years ago, the Busch family, their beer, the famous Clydesdales in their advertising, and even their style of business have become a symbol of the American dream—that not-so-outdated belief that hard work, grit, and a positive can-do attitude make anything possible. Family Reins tells the story of this legendary American family.

The Business of Expertise, David’s previous book, set the stage by suggesting a narrow focus and then capitalizing on the patterns that emerge from repeated application of your expertise. This book builds on that work by suggesting how to craft a consulting practice with those insights.

The fictional Admiral Janitorial Services has a problem: employees are leaving in droves, and they don't know what to do about it. Interpreting a series of employee surveys, the general manager comes up with a solution that walks the "thin line between genius and madness": hire a "dream manager", part life coach and part financial adviser, to help employees achieve their dreams.

There are so many hidden factors that influence the decisions your customers make, and it has little to do with the facts of your brand or the products you sell. They know they like a product or brand. They know that one service feels like a better value than another. They know that what you sell isn't a good fit, and they should head over to your competitor. But they usually don't know why they feel that way. They feel it, and that's good enough. This is where most companies miss the mark, deciding to throw all of their time, energy, and focus into conversion rate optimization to boost ...

I first got exposed to the idea of beekeeping back in 2005 by my next door neighbors. They were doing it right in their backyard, and according to them, they were making a decent side income from it. As our third child was on the way, I was trying to figure out a way to make some extra income, and yes, I dove right into this business without knowing anything about bees.

Are You Ready to Take Your Publishing Business to the Next Level? Building a writing career is work – don’t let anyone tell you otherwise – but there are some things you can do to put yourself ahead of the pack. And one of those things is to create one or more pen names. How can you use pen names to build your publishing business? It’s all in the numbers. The more books you write in different genres, the more sales you will make. But you can’t write romance and nonfiction under the same name, can you? Enter pens names as the perfect solution. There are other reasons why you might ...

In his top-rated book Buyable, best-selling author, successful entrepreneur with an exit, and sought-after consultant Steve Preda will show you how to turn your business into a valuable asset. You’ll create a buyable business even if you have no plan to sell it. Why? Because your business will work for you with very little effort, supervision, and stress from you.