Publishing Business

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed 4th edition offers you a proven model for developing your referral marketing plan.

From modest beginnings as a tea shop, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, with nearly 16,000 stores. But its explosive growth made it a mortal threat to mom-and-pop grocery stores across the nation. Main Street fought back tooth and nail, leading the Hoover, Roosevelt, and Truman administrations to investigate the Great A&P. In a remarkable court case, the government pressed criminal charges against the company for selling food too cheaply - and won.

You can turn any warm or cold prospect into a hot prospect, wanting to know all about your business. How? By learning how to effectively introduce your business into a social conversation with an easy, rejection-free sequence of just a few words. Prospects want what you have to offer, but they are afraid of someone selling them. However, prospects love to buy and join. So why not use socially acceptable word sequences that compel any prospect to literally beg you for a presentation?

What if strategy could instead be clear, simple, bold, and even actually useful? That’s what No Bullsh*t Strategy is all about. It sweeps away all the garbled corporate nonsense and dry academic theorising to leave you with pure strategic sauce, which can be actioned right away. It’ll make you see your business in a totally new light, and effortlessly unlock insights you didn’t know you had in you. Even better, it makes strategy fun.

Do you want to be a better leader? Raise the threshold of your pain. Do you want your church to grow or your business to reach higher goals? Reluctance to face pain is your greatest limitation. There is no growth without change, no change without loss, and no loss without pain. Bottom line: if you're not hurting, you're not leading. But this book is not a theological treatise on pain. Rather in Leadership Pain, Samuel Chand - best-selling author recognized as "the leader's leader" - provides a concrete, practical understanding of the pain we experience.

Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up - and they are skeptical. Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase.

Packed with interviews from best-selling authors, leading book editors from Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and more, Get Signed is the indispensable roadmap you need right now to get noticed and become a published author.

¡Una guía esencial en un mundo de negocios competitivos! El Lean Startup es un nuevo enfoque que se está adoptando en todo el mundo y que está cambiando la forma de construir empresas y lanzar nuevos productos....

Only 10 days before Abraham Lincoln took the oath of office in 1861, the Confederate States of America seceded from the Union, taking all Federal agencies, forts, and arenas within their territory. To make matters worse, Lincoln, who was elected by a minority of the popular vote, was thought of by his own advisors as nothing more than a gawky second-rate country lawyer with no leadership experience. What Lincoln did to become our most honored and revered president is history; now his wisdom and leadership philosophy can help you run your business.

All trees have a story. Holly Worton has spent the last few years talking to trees - the birches, the oaks, the beeches, and the sycamores. You’re probably wondering: How is it that trees can talk? Is this for real? This audiobook is meant to gently encourage you to get back to nature and turn to the magic and the wisdom of the trees. By reconnecting to nature, you can improve your relationship with yourself, which will help you make better, more aligned choices in your life.

Step into a world where awe and wonder take center stage, and let curiosity be your guide. Rediscover the power of asking questions, exploring the unknown, and reigniting a sense of wonder. Drawing on his unique journey through faith and the art of illusion, Drew Worsham reveals how curiosity is far more than a fleeting moment of interest—it’s a transformative force that fuels personal growth, deepens relationships, and sparks creative breakthroughs.

Are you ready to own your financial freedom? "Own Your Freedom" is a book that breaks free from the monotonous cycle of work and saving, offering millennials a pathway to achieve financial security and retire early. With the right mindset, strategic approach, and a dose of hustle, financial freedom becomes an attainable goal. This book serves as a guide to help readers embark on a real estate-driven journey towards wealth creation. Within the pages of this book, readers will find an abundance of resources to support their quest for financial independence. The author encourages readers to ...

The perfect prospect. The perfect presentation. And our prospect says, "No". What happened? Our prospect did not connect with or understand our presentation. Our presentation is clear to us, but our prospect understands the world differently. Yes, our prospect understands a different language. There are four different color personalities, and each of those personalities interprets our world differently. They have their own viewpoint and their own language. They make their decisions based upon their viewpoint, and the language we use to present to them has to match their personality.

Restaurants boast some of the highest failure rates of any industry, yet even worse is the sheer number of concepts that struggle just to break even. In The Restaurant Marketing Mindset, Chip Klose introduces a series of mindset shifts and actionable frameworks to help owners and operators finally take control of their marketing.

In network marketing, the easiest and most comfortable way to prospect, sell, and sponsor, is with... a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see. And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video.

Unleash the power of natural influence and unshakable presence—even if you've struggled with speaking under pressure your whole life. Do your nerves take over when it's your time to speak? Have you practiced endlessly, attended workshops, or memorized scripts—only to freeze or fall flat when it matters most?

In The HyperLocal, HyperFast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets and choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market.

What a rush it will be when you conclude job interviews knowing that you nailed them. If you follow the advice in this book, you should experience that feeling every time you walk out of an interview.

Looking to gain a solid understanding of accounting without getting lost in technical jargon? Look no further than this easy-to-read guide that breaks down the core concepts of accounting in plain English. Discover the significance of the Accounting Equation and learn how to read and prepare financial statements. Explore the ins and outs of financial ratios and how to calculate and interpret them. Gain insight into the principles of Generally Accepted Accounting Principles (GAAP) and how they inform accounting practices. Learn how to prepare journal entries with debits and credits and ...

Planet Hurt, Volume One: The Idea & the Process is a revolutionary psychological eye opener and guidebook of sorts for those who wish to improve their relationships (be it personal or professional), face and conquer their deficiencies, and lead more fulfilled lives.