Publishing Business

The perfect prospect. The perfect presentation. And our prospect says, "No". What happened? Our prospect did not connect with or understand our presentation. Our presentation is clear to us, but our prospect understands the world differently. Yes, our prospect understands a different language. There are four different color personalities, and each of those personalities interprets our world differently. They have their own viewpoint and their own language. They make their decisions based upon their viewpoint, and the language we use to present to them has to match their personality.

Many dream of owning a business, but the reality of actually doing so can leave entrepreneurs burnt out or trading too much time for too little reward. But commercial success, personal fulfillment, and quality time spent with loved ones aren’t mutually exclusive. Business owners just need a competitive advantage to learn how to make their companies work for them, and to discover their own path to success. Corporate coach and serial entrepreneur Nick Leighton has helped countless business owners reset their goals and rediscover their passion. In Exactly Where You Want to Be, he presents a ...

The Simple Side of Human Resource Management Managing People Should Not Be Difficult, Boring or Scary Learn how to understand some of the more complex aspects of human resource management in a simpler context. If you are interested in understanding human resource management in greater detail, but you are just not in the mood for those stale academic written, hard to understand, boring textbooks, then this book is just for you. If you are simply looking for additional information and wish to supplement your existing knowledge on human resource management, well then this book is for you. For ...

Ari Gold, after years of dominating the Hollywood agency scene, finally offers invaluable tips and advice on how to be as successful in work and in life as Gold himself. In his new book The Golden Standard, Gold will illuminate, for the first time, his unique, effective and, some would say, outrageous philosophies on running a successful business, client management, employee motivation, keeping a happy home life, and other keys to his many successes. Brash, emphatic, instructive and always wise, Gold's book will rival business and leadership best sellers the world over.

The Business of Live Streaming serves as a valuable resource for budget conscious, small organizations that are seeking solutions for lowering marketing costs, promoting their services, and growing their organization through video. With the integration of the internet, websites, and social media, small businesses have a tremendous opportunity to expand their reach, experience real time audience engagement, and generate qualified leads. The Business of Live Streaming is a great guide for all small businesses, houses of worship, communicators, consultants, and other professionals to get started.

Jenny Blake, author of the award-winning book Pivot and co-creator of Google’s acclaimed Career Guru coaching program, is back with her signature blend of heart-based operating principles and practical tools. This book will teach you how to move from friction to flow through smarter systems and the three-stage Free Time Framework.™ Free Time is a playbook to free your mind, time, and team for your best work. This book will teach you and your team to operate efficiently and intuitively.

In network marketing, the easiest and most comfortable way to prospect, sell, and sponsor, is with... a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see. And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video.

High-tech innovations are created at a dazzling speed, and it all points to a world that is getting faster at a dizzying pace. Azeem Azhar knows this better than most. Over the last three decades, he has founded companies bought by Amazon and Microsoft, served as the Economist’s first ever internet correspondent, and created a leading international tech newsletter and podcast, the Exponential View. Now, Azhar offers a revelatory new model for understanding how technology is changing the world.

In How to be a Great Real Estate Agent, Joe Rand shows you how to take a client-oriented approach to every aspect of your business: How to generate leads by providing creative services to people, rather than trying to manipulate them, How to turn your boring presentations relying on an outdated value proposition into engaging client consultations explaining the core services you actually provide. How to Be a Great Real Estate Agent will change the way you think about the industry, making you a better real estate agent - and a better person.

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.

If you want to start a recession-proof business and looking for more than just a career, this is your time to get into your own truck business. There has never been a better time in the history of the nation to launch an over-the-road trucking company. The need has never been greater, and the future has never been brighter. And, I should know. I’ve owned my trucking company for over a decade, and I’ve seen economic slumps as well as booms. One thing has been consistent through all of it: Truckers are always in demand.

Salon Business: How to Manage a Salon in Good Times and Bad is the only book in the beauty industry today that guides you through highs and lows with one goal in mind: making money and lots of it! Cut costs, improve marketing and social media, control inventory, hire and fire the right employees and move your salon into the perfect location. No matter what your challenge is—a leaky roof, a lousy landlord, credit cards piling up, salon walk-outs—this book covers it all. • Managing staff and salon more effectively • Maximizing profits • Knowing when it’s time to make operational ...

After 30+ years in the Network Marketing industry and having achieved the highest rank as well as being among the top 25 highest income earners in her Network Marketing Company, Donna Weiser's biggest joy is to support others in creating their own success. She says it's her honor and privilege to share her thoughts, wisdom, tips and suggestions in her first book, So You Said Yes: The Weiser Way to Network Marketing

It is not hard to become a used car dealer even if you are on a tight budget. As far as the income potential is concern, it is higher than most other side gigs you will find. Just imagine this, you buy a 6 years old Toyota Camry with 87K miles for $4,500, you bring it home, clean it up, fix few minor scratches, wash it wax it, then put it up for sale on Craigslist for $7100. In the first three days you get a few calls, and after 4 test drives, you sell it for $6,600.

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

Fulfillment by Amazon (FBA) has been on the rise since its introduction in 2006 and is projected to grow even more over the next few years. Amazon FBA allows business owners to run their shop on the largest online shopping platform worldwide, without needing to store or deal with orders themselves. All you need to do is select the right products, create compelling listings, and guide traffic to your shop.

This book will walk you step by step through the development of a profit plan for your business. This will help you increase your profits by up to 64%. It is a simple, practical, common sense strategy, but amazingly enough, only a small group of smart business owners uses it. In addition the book features the following: ~ Checklist for watching your profit - a penny saved is a penny earned - simple ways to keep profit up and costs down. ~ Planning and goal setting for business profitability - a wise man once said: "If you're not sure where you are going, you're liable to end up someplace ...

What if strategy could instead be clear, simple, bold, and even actually useful? That’s what No Bullsh*t Strategy is all about. It sweeps away all the garbled corporate nonsense and dry academic theorising to leave you with pure strategic sauce, which can be actioned right away. It’ll make you see your business in a totally new light, and effortlessly unlock insights you didn’t know you had in you. Even better, it makes strategy fun.

The PMA Effect teaches the methods for achieving your goals. No matter how high you set the bar, it comes down to one vital principle: developing a positive mindset. Change your mindset. Change your life. A positive mental attitude can sustain you through any difficult circumstance. You'll learn to deal with stress more efficiently; develop the skill set and determination to never quit tasks; and push through fear and manifest your thoughts, hopes, and dreams into reality. The PMA Effect is the blueprint to becoming that badass, super-human that lives inside each of us.

An accessible, light-hearted exploration into game theory. Haim Shapira describes what it is, why it is important, and how it can help us in our daily lives. This audiobook provides many humorous anecdotes and insightful examples of how our daily lives are affected by game theory. Game theory is the mathematical formalization of interactive decision-making - it assumes that each player's goal is to maximize his/her benefit, whatever it may be. Players may be friends, foes, political parties, states, or any entity that behaves interactively, whether collectively or individually.