Public Relations Business

Sandra Stahl es una reconocida líder de pensamiento con una amplia experiencia, tanto en Relaciones Públicas como en campañas de estrategias en comunicación y conectividad entre los asistentes a seminarios y congresos. Escribe para varias revistas como AdAge, La semana en las Relaciones Públicas, Mujeres Emprendedoras, entre otras.

Experience the Green Rush through the eyes of Jackson D. Tilley - the sober 20-something who climbed the ladder at a small vape company while it grew into the nation’s leading cannabis distributor.

In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.

Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.

The War on Drugs doesn't work. This became obvious to El Paso City Representatives Susie Byrd and Beto O'Rourke when they started to ask questions about why El Paso's sister city, Ciudad Juarez, has become the deadliest city in the world - 8,000-plus deaths since January 1, 2008. Byrd and O'Rourke soon realized American drug use and United States' failed War on Drugs are at the core of problem.

What’s a dirty word in small business marketing? Procrastination. Finally, here is the first marketing book that confronts the reality that many of us find an excuse to do something, anything, other than marketing. You must become skilled in overcoming procrastination and then doing the effective things that market your business (or yourself if you’re a freelancer). What is effective marketing? First, it is marketing that you actually do. Second, it is efficient and targeted efforts. This book provides both. You’ll use vital 9-minute Methods to get started quickly. Learn and use ...

There is no doubt that public relations (PR) can move mountains for innovation-driven companies. Though the outputs of PR can confer significant advantages on companies seeking to change the status quo, build their brand equity, and drive sales, too often common mistakes result in wasted money, finger pointing, and tattered reputations.

This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom.

This book is a no-nonsense approach to launching your PR firm today. It’s a roadmap and a treasure trove of industry secrets–bound together for the bold spirit ready to carve out their niche in the dynamic world of public relations.

Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn cofounder Reid Hoffman to Bernie Madoff and Man Booker Prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.

Have you always wondered what makes one business more popular than another? Do you want to join the ranks of super-popular brands that increase their sales year after year? Find out how to make your brand futureproof and plan and execute marketing strategies designed to reach the upcoming wave of consumers.

Accessing the Media takes the listener behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Listeners will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.

Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience....

Heather Ripley is passionate about helping business owners in the skilled trades embrace the power of public relations to grow. Throughout her career, she’s advised hundreds of contractors in how to effectively boost their visibility and reputation. Now, Heather shares the insight that has made her public relations agency, Ripley PR, one of the most respected and successful firms in the country.

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence. The lessons are universal and cut across every industry, meaning all organizations can use Crisis Averted to safeguard their single most important asset: their reputation.

Does the thought of speaking before a crowd send chills down your spine? Do you find the thought of getting a standing ovation to be magical and wonder if it can ever happen to you? If these are your questions then this book has all the answers for you. Public speaking may seem complex, but it’s a skill that can be learned and mastered.

Relations punctures the human illusion of separation. New and established storytellers reshape the narratives that divide and subjugate, revealing the truth of our shared humanity despite differences in language, identity, class, gender, and beyond. This vital anthology is Nana Ekua Brew-Hammond’s striking vision of a meeting place of perspectives, centered in the African and diaspora experience.

How many times have you thought “I should write a book”? 80% of people say that they would like to write a book, but very few actually do. Writing a book is the ultimate way to establish your business expertise and get yourself recognized as the industry expert and thought leader. It can also lead to getting booked in the media, for speaking engagements and bring in a higher quality clientele. In this book Sandi shares easy steps to get past the overwhelm and make your book a reality, and she interviews other authors on how they wrote their first book and what impact that book had on ...

The negative effects of income inequality are a problem that can be solved. We don’t have to choose between effective government policy and the free market, between the working class and the job creators, or between socialism and capitalism, David Buckmaster, the director of global compensation for Nike, argues. We do not have to give up on fixing what people are paid. Ideas like Universal Basic Income will not be enough to avoid the severe cultural disruption coming our way.

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, by the time you are done listening you will come to understand the power your personal brand has and why you should be building it.