Public Relations Business

In the era of constant online visibility, one misstep can tarnish a reputation built over years. Reputation Repair on Social Media is a crucial guide for individuals, businesses, and brands navigating the aftermath of a social media crisis. This book provides practical, actionable strategies for repairing your image, regaining trust, and transforming online misfortunes into opportunities for growth.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

Need a crisis? Pick one. If you’re a PR professional working in a corporation, startup, small business, or nonprofit, you’ll have to deal with a crisis. When. Not if. Are you prepared to deal with the media? Hold a press conference? Prepare speaking points for the CEO? Give media training? Get a handle on your brand and keep the facts front and center?

Heather Ripley is passionate about helping business owners in the skilled trades embrace the power of public relations to grow. Throughout her career, she’s advised hundreds of contractors in how to effectively boost their visibility and reputation. Now, Heather shares the insight that has made her public relations agency, Ripley PR, one of the most respected and successful firms in the country.

Looking for strategies to learn public speaking and overcoming public fear? Public speaking is one of the important skills now a days to flourish in a society. It is not only necessary for the salesmen who are dealing all the time with public or for a lawyer, but its role is very crucial in every individual’s life.

Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble.

Con una década de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de negocio distintas. En Brand Identity Breakthrough, tú y tu pequeña empresa aprenderéis cómo desarrollar una fuerte identidad de marca combinando tu personalidad y tus valores con la funcionalidad de tus productos, convirtiéndote en una marca y en una empresa irremplazable.

This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. With over 1.5 million new apps launched every year – over 4,000 a day – it's never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. It's a case study of how one small app won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing that helped it grow big.

La oratoria política y diplomática siempre ha sido un pilar fundamental de la gobernanza, la persuasión y la manipulación de masas. Desde Pericles y Cicerón hasta Churchill, Kennedy y Putin, la palabra ha moldeado imperios, justificado guerras y consolidado liderazgos. Esta obra explora cómo los discursos han construido la historia y siguen definiendo el rumbo de las naciones.

In Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses, Rubel draws upon her deep experience in all aspects of PR to help business owners, corporate executives, marketing professionals, and communications students of all types identify and capitalize on opportunities to grow their businesses.

What’s a dirty word in small business marketing? Procrastination. Finally, here is the first marketing book that confronts the reality that many of us find an excuse to do something, anything, other than marketing. You must become skilled in overcoming procrastination and then doing the effective things that market your business (or yourself if you’re a freelancer). What is effective marketing? First, it is marketing that you actually do. Second, it is efficient and targeted efforts. This book provides both. You’ll use vital 9-minute Methods to get started quickly. Learn and use ...

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.

We all know the importance of having a good reputation. We all know just how critical it is for people to look at us in a favorable light. But, the unfortunate truth about today's world and its hyper-fast communications across mobile and Web platforms, is that word spreads fast. And, when mistakes are made, people certainly know how to call others out on it. Whether or not you've had issues with your reputation in the past, this audiobook will open your eyes to just how to build, protect, and repair a reputation.

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.

Experience the Green Rush through the eyes of Jackson D. Tilley - the sober 20-something who climbed the ladder at a small vape company while it grew into the nation’s leading cannabis distributor.

It’s no secret that hundreds of companies have been slashing pensions and health coverage earned by millions of retirees. Employers blame an aging workforce, stock market losses, and spiraling costs - a perfect storm of external forces that has forced them to take drastic measures. But this so-called retirement crisis is no accident. Award-winning investigative reporter Ellen E. Schultz reveals how large companies and the retirement industry - benefits consultants, insurance companies, and banks - have all played a huge, hidden role in the death spiral of American pensions and benefits.

In an age when scandal can destroy a company's brand or anyone's reputation in an instant - Glass Jaw is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw", and so it is these days with targets of controversy. Glass Jaw is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and...handled with discretion.

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven®, there will be no guesswork!

Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. A practical, digestible, principle-based guide for developing strong brand partnerships has never existed... until now. Brand Together presents a principle-based approach for developing successful brand partnerships.