Public Leadership

Rajiv J. Shah is no stranger to pulling off the impossible, from helping vaccinate 900 million children at the Bill & Melinda Gates Foundation to a high-pressure race against the clock to stop the spread of Ebola. His secret? A big bets philosophy—the idea that seeking to solve problems rather than make incremental improvements can attract the unlikely partners with the power and know-how to achieve transformational change. Part career sweeping memoir, part inspirational playbook, Big Bets offers a master class in decision-making, leadership, and changing the world one bet at a time.

The classic guide to business communications...updated for a new generation of media-savvy leaders.

#1 AMAZON BEST SELLER IN PUBLIC RELATIONS Brand to Lead is the ultimate blueprint for entrepreneurs, experts, and thought leaders who want to break through the noise, build undeniable authority, and turn their personal brand into a powerful business asset. In this bold and actionable guide, Alfredo Barulli—a globally recognized PR and branding expert—reveals the real reason some people seem to effortlessly dominate their industries while others remain overlooked, no matter how talented they are. Spoiler: it’s not luck, and it’s not just hard work. It’s visibility. Drawing on his ...

Milo Frank shows you how easy it is to get your point across in 30 seconds and get what you want. Whether you are writing a letter or memo, making a speech, asking for a raise or promotion, making a point, or closing a sale, How To Get Your Point Across In 30 Seconds Or Less is an invaluable training tool for both business people and professionals. You will be amazed at your enhanced effectiveness when you discover how to use the 30 second message to get exactly what you want.

If you want to become the most influential person in the room that people agree with and follow, then this will be the most important book you’ll ever hear.

Corporate finance is one of the most important parts of the finance domain as to whether the organization is big or small they raise and deploy capital in order to survive and grow...This practical glossary compiles a list of 150 most common terms you’re likely to encounter in alphabetical order. Every corporate finance term is explained in detail, with clear and concise article style description and practical examples.

The light, humorous tone in Streetsmart Financial Basics for Nonprofit Managers makes it an accessible resource for nonprofit executives, board members, students, and those new to the field. This book forgoes useless, pretentious verbiage in order to outline real-world strategies that work. This edition includes: new insights, updates, vignettes, case studies, and examples to deal with the implications of nonprofit financial management; an examination of nonprofit business models in relation to growing demands from the government and other funders; and more.

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.

Born in the two decades prior to World War I, George Patton, Bernard Montgomery, and Erwin Rommel became among the most recognized and successful military leaders of the twentieth century. However, as acclaimed military historian Lloyd Clark reveals in his penetrating and insightful braided chronicle of their lives, they charted very different, often interrupted, paths to their ultimate leadership positions commanding hundreds of thousands of troops during World War II and celebrated as heroes in the United States, Britain, and Germany.

Created for risk professionals and non-risk professionals alike, this easy-to-understand guide helps you meet the increasingly insistent demand to make sophisticated assessments of companies' risk exposure. It provides the latest methods for measuring and transferring credit risk, increasing risk-management transparency, and implementing an organization-wide Enterprise Risk Management (ERM) approach.

In 1954, the Supreme Court's Brown decision ended segregated schooling in the United States, but regrettably, as documented in congressional testimony and transcripts, it also ended the careers of a generation of highly qualified and credentialed Black teachers and principals. In the Deep South and northern border states over the decades following Brown, Black schools were illegally closed and Black educators were displaced en masse. By engaging with the complicated legacy of the Brown decision, Leslie T. Fenwick illuminates a crucial chapter in education history.

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.

Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field career, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable - earning you that perfect rating, that fifth star.

Everyone, regardless of their background and training, can improve their storytelling abilities. But what is a story? How can you tell it in a way that delights and informs your listeners? Take a journey into the keys to great storytelling with two of the country’s top experts on story presentation and speech writing.

In an era of pandemics, cyber threats, and rising patient demands, the stability of our healthcare infrastructure is more critical than ever. In this bold, forward-looking book, Dr. Harvey Castro and Hon. Thomas A. Cellucci outline a practical framework for building resilient health systems powered by AI, smart governance, and public-private partnerships. This guide provides real-world case studies, proven strategies, and actionable roadmaps for transforming hospitals, governments, and global health institutions into high-performing, future-ready ecosystems. Whether you’re a policymaker, ...

The world is changing fast. Political risk - the probability that a political action could significantly impact a company's business - is affecting more businesses in more ways than ever before. A generation ago, political risk mostly involved a handful of industries dealing with governments in a few frontier markets. Today, political risk stems from a widening array of actors, including Twitter users, local officials, activists, terrorists, hackers, and more. In today's globalized world, there are no "safe" bets.

When COVID-19 besieged the United States, New York State emerged as the global "ground zero" for a deadly contagion that threatened the lives and livelihoods of millions. Governor Andrew Cuomo tells the riveting story of how he took charge in the fight against COVID-19 as New York became the epicenter of the pandemic, offering hard-won lessons in leadership and his vision for the path forward.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

If you want to sound like a leader, stop speaking like a team player. Speak Like a CEO is the definitive guide to mastering executive-level communication without the fluff, filler, or fragile qualifiers that sabotage authority. Whether you're climbing into leadership or already sitting at the table, your words are your strategy—and weak language kills strong ideas. This isn’t another book about being confident or networking better. It’s a tactical playbook for professionals ready to shed people-pleasing speech patterns and start commanding rooms with clarity, control, and calculated ...