Public Leadership

Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? This is only one of the counterintuitive arguments that Darrell Bricker, CEO of Ipsos Public Affairs, a world leader in opinion polling, tackles in his groundbreaking new book, Next. Not since Boom, Bust & Echo has a Canadian expert in what Canadians will want and need distilled the growing trends based on real and extensive demographic data and dared to forecast what will come next.

These days, leaders are likely to face adversity and career-testing situations. Crisis defines leaders and their organizations. But it does not have to take them down. Talk Is Chief provides sound advice, examples, and even a list of the 10 Commandments of Crisis Management so that leaders can either avoid crises or avert worst-case scenarios when confronted with an existential threat.

The work of academics can matter and be influential on a public level, but the path to becoming a public intellectual, influential policy advisor, valued community resource, or go-to person on an issue is not one that most scholars are trained for. The Public Professor offers scholars ways to use their ideas, research, and knowledge to change the world.

Managing and protecting a company’s brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers’ greatest challenge was convincing a consumer to try their product and encourage brand loyalty, but the challenges facing brands have gotten far more complex, and the stakes have grown higher when marketing in the current era of fake news. Leaders must now address a highly polarized marketplace.

It is human nature to move towards experiences that give us pleasure and move away from experiences that cause us pain, so listening to an audiobook on public speaking appears to be counter intuitive to say the least. However, the fact remains that public speaking is an important skill and it is fundamental in many careers, particularly in management and leadership roles, regardless of the industry or even the country you operate in.

Based on decades of expertise in envisioning and articulating policy options, Paul Laudicina lays out four vastly different visions for America's future. In Roadmap to a Brighter Future, he outlines why the best version of America will only come about if the correct actions are taken now - and outlines the 10 steps needed to decisively tackle our most pervasive problems and address critical priorities.

Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage. Drawing inspiration from his hundreds of campaigns over nearly 15 years, Bob takes the listener through a step-by-step process that helps direct an easy to implement PR campaign that gets results.

Energized Enterprise shows you how to put both the human element and the total enterprise at the forefront of your leadership strategy and daily actions, offering fundamental principles of effective leadership, seven key leadership rules, as well as research, stories, and practical examples. Utilizing Dr. Wilson’s expertise, you’ll implement the very best leadership practices to lift, nourish, and energize your workforce to advance your enterprise to the leading edge.

Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have audiobook every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat.

DESPRE AUDIOBOOK. În lumea contemporană, caracterizată de apariţia reţelelor de socializare, dominaţia e-mailului şi înlocuirea interacţiunilor directe de către cele virtuale, lecţiile lui Dale Carnegie nu sunt doar actuale, ci şi extrem de importante. Deşi nu ar fi putut niciodată prezice traiectoria pe care o va urma tehnologia, Carnegie se dovedeşte a fi un profesor înţelept, al cărui ajutor poate fi extrem de util în peisajul digital în care trăim.

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.

In today’s corporate world and in politics, people with the ability to captivate and persuade those audiences they speak to usually find themselves recognized at a high level and in great demand. While their audiences may range from just a single client in a sales presentation to a fully packed stadium at a political rally, the techniques used by all successful presenters have a common theme.

The gems in this piece are as relevant today as they were 200, 1000 or 2000 years ago. Sit back and absorb as award winning narrator Mike Vendetti shares Ben's wisdom.

Der zunehmende Fachkräftemangel bedroht die Zukunft vieler Unternehmen aller Größen und Branchenzugehörigkeiten. Klassische Ansätze der Personalgewinnung können...

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of public relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers.

In Health-Care and the Church: A Shared Focus, Phyllis C. Riles draws upon her extensive experience and specialized background in both arenas to reveal the complimentary parallels between the operation and goals of the Church and healthcare to promote health and wellness for spirit, soul, and body. God’s covenant promises of health to Abraham and his provision of healing through redemption by Jesus Christ are activated by a collaboration of belief and action. God and man working together has always been the divine intent.

Listen to this number one 45-minute-quick-book and supercharge your life today! Do you need a trusted agent? Are you ready to change? What's your response to temporary setbacks? Do you have a growth mindset? Who's the first person on your speed dial? Did you enjoy The Little Red Book of Selling? Extreme Ownership? Then you will love Off the Record. If you make time to take a nap, then you have time to listen to this book. You'll be introduced to a formula that reduces stress while strengthening your personal battle rhythm.

Learn the 25 keys to securing the funds to start a business and keep it growing, including planning how much capital you'll need and how you'll use it and achieving the appropriate mix between equity and debt in the capital structure of your firm. Business Financing is part of the New York Times Pocket MBA Series, a 12-volume reference tool for all businesspersons.

An inspirational and compassionate audiobook challenging you to confront your uncertainties about speaking in front of people. You'll learn how to stand, where to look, what to do with your hands, and how to acquire a beautifully, resonant voice. There is a speaker inside you...waiting to shine.