Public Leadership

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.

This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.

Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.

Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.

Are you ready to step onto the stage and share your groundbreaking ideas with a global audience? "Talk Your Way To The Top" is the ultimate guide for action-takers ready to make their mark on the famous TEDx stage. This book is tailored for individuals who are driven, seeking immediate results, and willing to take decisive action to secure their place among the world's top thought leaders. What you will learn: How to land a TEDx Talk. How to write your talk. How to market your talk. The forword is written by John Tarantino who achieved 23M views for his TEDx talk, Redemption Stories in 2023...

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

Corporate finance is one of the most important parts of the finance domain as to whether the organization is big or small they raise and deploy capital in order to survive and grow...This practical glossary compiles a list of 150 most common terms you’re likely to encounter in alphabetical order. Every corporate finance term is explained in detail, with clear and concise article style description and practical examples.

Everyone, regardless of their background and training, can improve their storytelling abilities. But what is a story? How can you tell it in a way that delights and informs your listeners? Take a journey into the keys to great storytelling with two of the country’s top experts on story presentation and speech writing.

You would have to live under a rock not to know who Alan Greenspan is. But that's probably about as much as you know. Leave it to investigative reporter Bob Woodward to uncover the story of Greenspan and the power he wields as head of the Federal Reserve.

Can you DOUBLE your salary in your 9-5 job? Yes, you can! This eBook offers proven strategies to double your salary and revitalize your entire professional outlook. Discover what you are capable of with actionable advice that catapults your career to new heights. What This Career Development eBook Offers: Salary Increase Tactics: Learn how I significantly increased my income and how you can do the same. Essential Career Skills: Master leadership, time management, interviewing, and resume writing. Productivity Boosters: Find out how to accomplish more in less time and maximize your workday ...

Like all of us, though few so visibly, Alan Greenspan was forced by the financial crisis of 2008 to question some fundamental assumptions about risk management and economic forecasting. No one with any meaningful role in economic decision making in the world saw beforehand the storm for what it was. How had our models so utterly failed us? To answer this question, Alan Greenspan embarked on a rigorous and far-reaching multiyear examination of how Homo economicus predicts the economic future, and how it can predict it better.

Created for risk professionals and non-risk professionals alike, this easy-to-understand guide helps you meet the increasingly insistent demand to make sophisticated assessments of companies' risk exposure. It provides the latest methods for measuring and transferring credit risk, increasing risk-management transparency, and implementing an organization-wide Enterprise Risk Management (ERM) approach.

Unleash Your Public Speaking Confidence: Turn Fear Into Power, Influence, and Impact

Do your palms sweat at the thought of public speaking? Does fear of judgment hold you back from commanding the room with ease? You’re not alone. Many ambitious professionals face these challenges, but within you lies the potential to captivate any audience confidently. Public Speaking Mastery is your ultimate guide to transform nerves into presence, anxiety into authenticity, and storytelling into influence.

COVID. Climate change. Refugee resettlement. Global supply chains. We're facing a new generation of complex problems, stretching across the public and private sectors. Historically we've looked to government for big solutions, but the reality is, the government we have now is a poor match for the problems we face. We need a fresh new approach. As William D. Eggers and Donald F. Kettl show in this indispensable book, we need a government of bridgebuilders—public managers and leaders who collaborate with partners, both inside and outside government, to get the job done.

Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.

Veteran venture capitalist Randy Komisar and finance executive Jantoon Reigersman share no-nonsense, counterintuitive guidelines to help anyone build a successful startup. Over the course of their careers, Randy Komisar and Jantoon Reigersman continue to see startups crash and burn because they forget the timeless lessons of entrepreneurship. But, as Komisar and Reigersman show, you can beat the odds if you quickly learn what insiders know about what it takes to build a healthy foundation for a thriving venture.

Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger, a brilliant diplomat and political scientist whose unprecedented achievements as a negotiator have been universally acknowledged. Now, Kissinger the Negotiator provides a groundbreaking analysis of Kissinger’s overall approach to making deals and his skill in resolving conflicts - expertise that holds powerful and enduring lessons.

Storytelling is an essential business skill. We use stories in a variety of ways to attract customers, partners, investors, and build our team. Your audience needs to understand why you do what you do, and your powerful storytelling skills must emotionally hook them. A pie chart can’t communicate emotionally the way stories do. This book will teach you how to put your listeners in a “Mind Movie” so that they see it, taste it, smell it, touch it, and most of all, feel it—so that your leadership becomes magnetic, memorable, and impactful to drive the results you seek.

Born in the two decades prior to World War I, George Patton, Bernard Montgomery, and Erwin Rommel became among the most recognized and successful military leaders of the twentieth century. However, as acclaimed military historian Lloyd Clark reveals in his penetrating and insightful braided chronicle of their lives, they charted very different, often interrupted, paths to their ultimate leadership positions commanding hundreds of thousands of troops during World War II and celebrated as heroes in the United States, Britain, and Germany.

Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose.