Public Finance

TV host and PR know-it-all Richard Laermer literally wrote the book on public relations. In 2004, the PR vet and CEO of award-winning RLM PR created the ultimate guide for snaring publicity. Now Full Frontal PR is back in a big and exciting way, as audio book read by Laermer that includes new tips and a brand-new series of Web inclusions.

In 2008, the universe of Western finance outgrew planet Earth. When Wall Street imploded, a death embrace between insolvent banks and bankrupt states consumed Europe. Half a dozen national economies imploded, and several more came close. But the storm is far from over.... From the aftermath of the Second World War to the present, Varoufakis recounts how the eurozone emerged not as a route to shared prosperity but as a pyramid scheme of debt.

Economic growth is wrecking the planet. It's the engine driving climate change, pollution, and the shrinking of natural spaces. To save the environment, will we have to shrink the economy? Might this lead to a better society, helping us break free from an obsession with material wealth that only benefits the few? Alessio Terzi takes these questions as a starting point for a journey into the socioeconomic, evolutionary, and cultural origins of our need for growth.

We all know the bad news. The heady promise of the Arab Spring has given way to repression, civil war, and an epic refugee crisis. Economic growth is sputtering. Income inequality is rising around the world. And the threat of ISIS and other extremist groups keeps spreading. We are living in an age of unprecedented, irreversible decline - or so we're constantly being told. Jonathan Tepperman's The Fix presents a very different picture.

«Hay que recuperar el respeto por los contenidos en la acción política, por la sustancia, por el fondo.» «El desafío es inmenso porque los cimientos de nuestras sociedades se están tambaleando, mientras el orden internacional amenaza con fragmentarse.» «Un partido emergente como Ciudadanos tiene un recorrido grande. Y el Partido Popular, si evita el riesgo de centrifugación y recupera el dinamismo de su proyecto político con una imagen reconocible para el electorado, no es un partido desahuciado.»

A unique guide in the business-to-business space, The Revenue Acceleration Rules provides a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales.

From San Francisco to Shanghai, many of the world's most innovative places are highly unequal, with the benefits going to a small few. Rather than simply asking how we can create more high-tech cities and nations, Innovation for the Masses focuses on places that manage to foster innovation while also delivering the benefits more widely and equally. In this book, economist Neil Lee draws on case studies of Taiwan, Sweden, Austria, and Switzerland to set out how innovation can be successfully balanced toward equity.

Can one of the most divided nations on the planet become its next superpower? James Crabtree reveals the titans of politics and industry shaping India in a period of breakneck change from controversial prime minister Narendra Modi, victor in the largest election in history, to the leading lights of the country's burgeoning billionaire class. While King of the Good Times Vijay Mallya languishes in exile in Britain, other major Bollygarchs prosper at home despite a series of scandals.

México cambió en 1994. Las nuevas generacio­nes lo han escuchado como si se tratase de una leyenda urbana, pero para los millones de fami­lias que vivieron la devaluación del peso y la turbulencia económica de la década de los noventa, es una etapa que no se olvidará.

How do companies get ahead in the digital age? In this lively, accessible guide, Ram Charan - best-selling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to be competitive, you need to learn to play a new game. Drawing on behind-the-scenes stories from the likes of Netflix, Amazon and Alibaba, Charan sketches out a map of today's business landscape.

This book is about Corporate Finance: how companies make decisions about what projects to pursue, and how to value those projects. This book will provide a framework for how financial professionals make decisions about how, when, and where to invest money. Corporate Finance comprises a set of skills that interact with all the aspects of running a business. It is also extremely helpful in our personal lives when making decisions about buying or leasing, borrowing money, and making big purchases.

American politics has been hijacked. Not by "neocons" or "theocons", but by a fringe group of economic extremists obsessed with radical ideas that favor no one but themselves and their business interests. With dark and engaging wit, Jonathan Chait shows how over the past three decades these canny zealots have gamed the political system and the media.

Wall Street lawyer Norm Champ spent nearly 20 years dealing with the SEC on behalf of his clients and as an industry representative working to educate the agency about hedge funds. Believing he could help reform the deeply flawed agency, Champ left his career in the private sector and joined the SEC. In Going Public, Champ presents a rare insider's look at how the SEC operates and explains exactly how the agency impacts the overall economic health of the country.

In his first book, American Underdog, David Brat examines how we brought down the status quo by tapping in to moral and economic lessons as old as our civilization and discusses how Washington can learn from history instead of ignoring it. A fighter for children, he illuminates how our current fiscal policies are selling their future and outlines new ways to move forward with a conservative agenda that provides fairer treatment for all.

Our current democratic capitalist system is close to imploding. This book is the first to reveal the secret financial system dominating capitalism today and shows how we can create accountability to restore our democracy.

Personal Finance in a Public World: How Technology, Social Media, and Ads Affect Your Money Decisions by Bob DePasquale gives you the tools to improve your financial situation, use technology to your benefit, and better manage your financial planning.

Ron Dimon's thought-leading second edition of the book originally entitled Enterprise Performance Management Done Right, published in 2012, is a practical road map for using connected planning to develop an agile organization and to navigate the complex enterprise performance management landscape.

The Chinese government has more control over more wealth than any other government in world history. With the Communist Party controlling the "commanding heights" of the world's second-largest economy, China appears ideally structured to pursue economic statecraft, using economic resources to advance its foreign policy goals. Yet as this book shows, domestic complications frequently constrain Chinese leaders. They have responded with a distinctive approach to economic statecraft: orchestration.

We live in a world awash in manmade chemicals, from the pesticides on our front lawns to the diesel exhaust in the air we breathe. Although experts are beginning to understand the potential dangers of these substances, there are still more than 80,000 synthetic compounds that have not been sufficiently tested to interpret their effects on human health.

We hear it every day: government spending is out of control. Yet, despite all the rhetoric coming out of Washington about the need to cut spending, we continue to go deeper and deeper into debt. If we're serious about restoring America to fiscal health, we must do something about government spending, not just talk about it. So argues U.S. Senator Mike Lee in his new book, The Freedom Agenda.