Public Communication

In this book, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more. Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln.

The bulk of this book consists of a rhetorical analysis of Pete Seeger’s public communications. The first chapter identifies some of his ideas about sounds and words, topics he reflected on throughout his life. Chapter two discusses principles undergirding Seeger’s worldview as expressed in his rhetoric. The third chapter concerns repeated themes and lessons, and chapter four discusses how Seeger’s stories planted sage for the soul. Chapter five examines Seeger’s imagery, and chapter six deals with how his humor was “no laughing matter.” Chapter seven deals with the most ...