Psychology Social Science

Do you ever feel like you're too busy, too stressed, or just too distracted to concentrate and get work done? In Unlimited Memory you'll learn how the world's best memory masters get themselves to concentrate at will, anytime they want. When you can easily focus and concentrate on the task at hand and store and recall useful information, you can easily double your productivity and eliminate wasted time, stress, and mistakes at work. In this book you'll find all the tools, strategies, and techniques you need to improve your memory.

Think you can’t get conned? Think again. The New York Times best-selling author of Mastermind: How to Think Like Sherlock Holmes explains how to spot the con before they spot you. A compelling investigation into the minds, motives, and methods of con artists - and the people who fall for their cons over and over again. From multimillion-dollar Ponzi schemes to small-time frauds, Konnikova pulls together a selection of fascinating stories to demonstrate what all cons share in common, drawing on scientific, dramatic, and psychological perspectives.

Bill Adair knows a lie when he hears one. Since 2008, the site he founded, PolitiFact, has been the go-to spot for media members and political observers alike to seek the truth in an increasingly deceitful world. Since the site’s launching, politics’ tenuous relationship with the truth has only gotten weaker—and weirder. In this groundbreaking book, Adair reveals how politicians lie and why.

An urgent, accessible, and important history, Red Scare reveals an all-too-familiar pattern of illiberal conspiracy-mongering and political and cultural backlash that speaks directly to the antagonism and divisiveness of our contemporary moment. Drawing upon newly declassified documents, journalist Clay Risen recounts how politicians like Joseph McCarthy, with the help of an extended network of other government officials and organizations, systematically ruined thousands of lives in their deluded pursuit of alleged Communist conspiracies.

Virus of the Mind is the first popular work devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society. Here, the author carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives.

The dead talk - to the right listener. They can tell us all about themselves: where they came from, how they lived, how they died, and, of course, who killed them. Forensic scientists can unlock the mysteries of the past and help serve justice using the messages left by a corpse, a crime scene, or the faintest of human traces.

In the 21st century, humanity is reaching new heights of scientific understanding - and at the same time appears to be losing its mind. How can a species that developed vaccines for COVID-19 in less than a year produce so much fake news, medical quackery, and conspiracy theorizing? Pinker rejects the cynical cliché that humans are an irrational species - cavemen out of time saddled with biases, fallacies, and illusions.

The New York Times best-selling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and offer a blueprint for an entirely new way to solve problems. The topics range from business to philanthropy to sports to politics, all with the goal of retraining your brain.

Five volumes have been written under the overall title of A Treatise on the Seven Rays, based on the fact, the nature, the quality and the interrelationship of the seven streams of energy pervading our solar system, our planet and all that lives and moves within its orbit. The two volumes of Esoteric Psychology go extensively into the psychological make-up of a human being as the life, quality and appearance of an incarnating, evolving spiritual entity.

There has been much written about the impact of polarization on elections, political parties, and policy outcomes. But Keith Payne’s goal is more personal: to focus on what our divisions mean for us as individuals, as families, and as communities. This book is about how ordinary people think about politics, why talking about it is so hard, and how we can begin to mend the personal bonds that are fraying for so many of us.

This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control.

Why are certain people so incredibly great at what they do? Most of us think we know the answer - but we’re almost always wrong. That’s important, because if we’re wrong on this crucial question, then we have zero chance of getting significantly better at anything we care about. Happily, the real source of great performance is no longer a mystery. Bringing together extensive scientific research, best-selling author Geoff Colvin shows where we go wrong and what actually makes world-class performers so remarkable.

Between December 1968 and October 1969, a hooded serial killer called Zodiac terrorized San Francisco. Claiming responsibility for 37 murders, he manipulated the media with warnings, dares, and bizarre cryptograms that baffled FBI code-breakers. Then, as suddenly as the murders began, Zodiac disappeared into the Bay Area fog. After painstaking investigation and more than 30 years of research, Robert Graysmith finally exposes Zodiac's true identity.

We congratulate ourselves when we resist the donut in the office breakroom. We celebrate our restraint when we hold back from sending an email in anger. We feel virtuous when we wake up at dawn to get a jump on the day. We put others’ needs ahead of our own and believe this makes us exemplary. In On Our Best Behavior, journalist Elise Loehnen explains that these impulses—often lauded as unselfish, distinctly feminine instincts—are actually ingrained in us by a culture that reaps the benefits, via an extraordinarily effective collection of mores known as the Seven Deadly Sins.

A stevedore on the San Francisco docks in the 1940s, Eric Hoffer wrote philosophical treatises in his spare time while living in the railroad yards. The True Believer—the first and most famous of his books—was made into a bestseller when President Eisenhower cited it during one of the earliest television press conferences.

What are the differences between a winning and losing performance? Why are we able to rise to the challenge one day, but wilt from it the next? Can we in fact become better competitors? In Top Dog, Po Bronson and Ashley Merryman use cutting-edge science to tease out the hidden factors at the core of every great triumph - and every tragic failure. By enabling you to identify your own competitive style, Top Dog will help you tip the odds of success in your favor.

Faced with the ceaseless stream of news about war, crime, and terrorism, one could easily think we live in the most violent age ever seen. Yet as New York Times bestselling author Steven Pinker shows in this startling and engaging new work, just the opposite is true: violence has been diminishing for millennia and we may be living in the most peaceful time in our species's existence.

As women seek to cultivate an understanding of their lives, a mythological model can provide a tool for self-discovery and realizing individual potential. The Circle of Nine presents nine archetypes that represent different, but equally important, aspects of the feminine psyche. They portray both the life of the individual and the story of woman as a whole - a circle of ever-changing patterns that is a source of wisdom and inspiration.

Weaving together historical examples, scientific studies, and compelling court cases - from the border collie put on trial in Kentucky to the five teenagers who falsely confessed in the Central Park Jogger case - Benforado shows how our judicial processes fail to uphold our values and protect society's weakest members. With clarity and passion, he lays out the scope of the problem and proposes a wealth of reforms that could prevent injustice and help us achieve true fairness and equality before the law.

Understanding how brains produce consciousness is one of the great scientific challenges of our age. Some philosophers argue that consciousness is something "extra", beyond the physical workings of the brain. Others think that if we persist in our standard scientific methods, our questions about consciousness will eventually be answered. And some suggest that the mystery is so deep, it will never be solved.