Psychology Social Science

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

With Uncivil Agreement, Lilliana Mason looks at the growing social gulf across racial, religious, and cultural lines, which have recently come to divide neatly between the two major political parties. She argues that group identifications have changed the way we think and feel about ourselves and our opponents. Even when Democrats and Republicans can agree on policy outcomes, they tend to view one another with distrust and to work for party victory over all else.

The more scientists research life and the components that create life, the more information and theories exist; but no matter what the theories or modality are, somewhere in the midst of them is the reality that our thoughts and emotions are at the helm of our lives. As the saying goes, life is 10 percent about what happens to you and 90 percent about what you do with it. And the power in that 90 percent resides within our thoughts and perceptions. Learn the secrets of Quantum Psychology.

As a neuroscientist, Marjorie Woollacott had no doubts that the brain was a purely physical entity controlled by chemicals and electrical pulses. When she experimented with meditation for the first time, however, her entire world changed. Woollacott's journey through years of meditation has made her question the reality she built her career upon and has forced her to ask what human consciousness really is.

The Girl at the Baggage Claim is a provocative and important study of the different ideas easterners and westerners have about the self and society and what this means for current debates in art, education, geopolitics, and business. Never have East and West come as close as they are today, yet we are still baffled by one another. Is our mantra "To thine own self be true"? Or do we believe we belong to something larger than ourselves - a family, a religion, a troop - that claims our first allegiance?

Robert Prechter proposes a new science called socionomics. It's the study of how humans interact and how that interaction determines the course of the economy, culture, and history.

Most of what we know about how ideas spread comes from best-selling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral", and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is.

In today’s chaotic world, where the multiplication of information sources creates competing narratives, credibility is the key to winning the war of ideas. This is the reason why governments and corporations resort to astroturfing - creation of ostensibly grassroots movements set up to advance political agendas and commercial campaigns. The democratization of information and polarization of politics offer a perfect storm.

Wild Feminine offers a unique, holistic approach to reclaiming the power, spirit, and joy of the female body and to understanding its connection to creative energy flow. By restoring physical and energetic balance in the pelvic bowl, women can learn to care for themselves in a nourishing and respectful manner, heal spiritual fractures, and renew their relationship with the sacred feminine.

“There is no good reason why human societies should not be described and explained with the same precision and success as the rest of nature.” Thus argues evolutionary psychologist Pascal Boyer in this uniquely innovative book. Integrating recent insights from evolutionary biology, genetics, psychology, economics, and other fields, Boyer offers precise models of why humans engage in social behaviors such as forming families, tribes, and nations, or creating gender roles.

In The Crowd - A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change - often to a destructive end - when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.

The Four People Types reveals powerful insights into the four primary personality types based on the work of Dr. William Moulton Marston, John G. Geier, Gordon Allport, and Dr. Robert S. Hartman. This work will enable you to understand the differences between these four people types and give you the tools you need for maximizing your relationships, communication, and people effectiveness. From our essential need to be ourselves, simple DISC Theory and personal motivations, to living a life "without wax," this book will give you the necessary tools for better personality management and people productivity.

The Ideological Brain is essential in today’s polarized and polarizing world. To foster a more informed, resilient and freer society, we need to zoom into the processes happening inside each of us and learn to spot rigid thinking in ourselves and others. We need to learn to avoid black-and-white thinking and embrace ambiguity. We need to recognize our ability to resist irrational rules and authority. Regardless of your political stance, this book will challenge you to reassess your convictions – and what they are doing to your brain.

Are you overwhelmed with information and paralyzed by pressure? Constantly missing opportunities because your intuition is wrong? You can't just rely on your gut instinct or "hunch" when you make decisions. There's a science to improving your critical thinking, weighing pros and cons, and avoiding the traps that take you down the wrong path. We can systematically make decisions that will improve our lives if we just know what to focus on. Learn why most of our instincts about decisions are flat-out wrong.

Mindfulness is now all the rage. From celebrity endorsements to monks, neuroscientists, and meditation coaches rubbing shoulders with CEO's at the World Economic Forum in Davos, it is clear that mindfulness has gone mainstream. Some have even called it a revolution. In McMindfulness, Ronald Purser debunks the so-called "mindfulness revolution," exposing how corporations, schools, governments, and the military have co-opted it as technique for social control and self-pacification.

From an early age, it is drilled into our heads: Restlessness, distraction, and ignorance are the enemies of success. We’re told that learning is all self-discipline, that we must confine ourselves to designated study areas, turn off the music, and maintain a strict ritual if we want to ace that test, memorize that presentation, or nail that piano recital. But what if almost everything we were told about learning is wrong?

Over the last two decades, there has been an inescapable rise of anger and aggression across our planet. Hate speech has become increasingly prevalent online, Western governments are turning towards authoritarianism and populism, and extremist groups are rising across both the left and the right ends of the political spectrum. Every day, it seems, we're hearing more angry voices and fearful opinions, we're seeing more threats and frightening news, and we're reacting faster and less rationally.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

In Rule Makers, Rule Breakers celebrated cultural psychologist Michele Gelfand takes us on an epic journey through human cultures, offering a startling new view of the world and ourselves. With a mix of brilliantly conceived studies and surprising on-the-ground discoveries, she shows that much of the diversity in the way we think and act derives from a key difference - how tightly or loosely we adhere to social norms.