Psychology Social Science

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Alexandra Horowitz’s brilliant On Looking: Eleven Walks with Expert Eyes shows us how to see the spectacle of the ordinary - to practice, as Sir Arthur Conan Doyle put it, "the observation of trifles". On Looking is structured around a series of eleven walks the author takes, mostly in her Manhattan neighborhood, with experts on a diverse range of subjects, including an urban sociologist, the well-known artist Maira Kalman, a geologist, a physician, and a sound designer. She also walks with a child and a dog to see the world as they perceive it.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Introvert Survival Tactics is going to shed light on exactly how you function and how to use your tendencies to your advantage - social survival tactics for your most demanding social obligations. Introvert Survival Tactics takes you on a tour of self-discovery and allows you to understand your exact wiring. You’ll be armed with specific and actionable survival and party tactics to get the most out of your social energy and make an impact every time.

Jen Lancaster is here to take a hard look at our elevating anxieties, and with self-deprecating wit and levelheaded wisdom, she charts a path out of the quagmire that keeps us frightened of the future and ashamed of our imperfectly perfect human lives. Take a deep breath, and her advice, and you just might get through a holiday dinner without wanting to disown your uncle.

There is a war on for your mind. We are endlessly confronted by those who would manipulate us – advertisers, pick-up artists, politicians, big tech, cult leaders and many more – even the humble waiter who asks, ‘Still or sparkling?’ All forms of communication are designed to persuade you in some way. Politicians and nudge units manipulate us into agreeing with controversial policies. Adverts tell us to buy lots of this, but none of that. The news tells us what to care about. Charities compete for our support. Social media buffets us with algorithms.

This cultural analysis of visual and narrative elements within Batman comics provides an important exploration of the ways readers and creators negotiate gender, identity, and sexuality in popular culture.

At a time when we are all confronted by not one, but many crossroads in our modern lives - identity, technology, trust, politics, and a global pandemic - celebrated mythologist and wilderness guide Martin Shaw delivers Smoke Hole: three metaphors to help us understand our world, one that is assailed by the seductive promises of social media and shadowed by a health crisis that has brought loneliness and isolation to an all-time high.

In INTJ: Understanding & Relating with the Mastermind, you'll learn about the INTJ Myers Brigg Personality Type. This audiobook covers a variety of topics regarding INTJs (Introverted Intuitive Thinking Judging) and why they are among the most strategically talented individuals in society. INTJs are one of the most rare personality types found among the general population. They have a high intellect and are driven by their ambition.

Master the Positive Art of Seduction and Get What You Want Without Manipulation, Deception, or Games Have you ever felt like you struggle to influence others in a way that feels natural and ethical? Do you wish you had the confidence, presence, and charm to captivate people effortlessly? What if you could build genuine attraction and deep connections without resorting to manipulation? For years, seduction has been veiled in dark psychology, deceit, and unethical influence.

Americans are a "positive" people—cheerful, optimistic, and upbeat: this is our reputation as well as our self-image. But more than a temperament, being positive, we are told, is the key to success and prosperity. In this utterly original take on the American frame of mind, Barbara Ehrenreich traces the strange career of our sunny outlook from its origins as a marginal nineteenth-century healing technique to its enshrinement as a dominant, almost mandatory, cultural attitude.

"The Social Mind" is a comprehensive exploration of the intersection of psychology and social sciences. The book examines the ways in which human behavior and social phenomena are intertwined and how our understanding of psychology can be applied to solve social issues. The book is divided into three parts. Part One explores the basics of psychology and social sciences, providing readers with a foundational understanding of the two fields. Part Two delves deeper into the connection between psychology and social sciences, examining topics such as group behavior, conformity, social influence,...

The existence of free will - our ability to choose between one course of action and another, to determine our own destiny - is a foundation stone of Western society, dictating our notions of fairness and justice, punishment and reward, our very identity as individuals and humans. But as world-renowned scientist Robert Sapolsky shows, there is not a shred of evidence to suggest that free will exists, even while everything in our biology leads us to believe that it does.

How does the brain—a three-pound wrinkly mass—give rise to intelligence and conscious experience? Was Freud right that we are all plagued by forbidden sexual desires? What is the function of emotions such as disgust, gratitude, and shame? Renowned psychologist Paul Bloom answers these questions and many more in Psych, his riveting new book about the science of the mind.

En El poder de los hábitos, el premiado periodista Charles Duhigg nos lleva al límite de los descubrimientos científicos que explican por qué existen los hábitos, cómo nos condicionan y cómo cambiarlos. Combinando información exhaustiva con descripciones fascinantes, Duhigg presenta una manera completamente nueva de entender la naturaleza humana y su potencial. En esencia, El poder de los hábitos contiene un mensaje estimulante.

There is no one better qualified than Jared Diamond - renowned expert in the fields of physiology and evolutionary biology and award-winning author - to explain the evolutionary forces that operated on our ancestors to make us sexually different. With wit and a wealth of fascinating examples, he explains how our sexuality has been as crucial as our large brains and upright posture in our rise to human status.

Stress is our internal response to an experience that our brain perceives as threatening or challenging. Trauma is our response to an experience in which we feel powerless or lacking agency. Until now, researchers have treated these conditions as different, but they actually lie along a continuum. Dr. Elizabeth Stanley explains the significance of this continuum, how it affects our resilience in the face of challenge, and why an event that's stressful for one person can be traumatizing for another.

E. Fuller Torrey's audiobook provides an inside perspective on the birth of the federal mental health program. On staff at the National Institute of Mental Health when the program was being developed and implemented, Torrey draws on his own first-hand account of the creation and launch of the program, extensive research, one-on-one interviews with people involved, and recently unearthed audiotapes of interviews with major figures involved in the legislation. As such, this book provides historical material previously unavailable to the public.

Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how close we come to it or how far we deviate from it. The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don't even question it. That assumption, says Harvard's Todd Rose, is spectacularly—and scientifically—wrong.

A powerful and inspiring examination of the connection between the potential for great talent and conditions commonly thought to be "disabilities", revealing how the source of our struggles can be the origin of our greatest strengths. In The Power of Different, psychiatrist and best-selling author Gail Saltz examines the latest scientific discoveries and profiles famous geniuses who have been diagnosed with all manner of brain "problems".