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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

With a play opening on Broadway, and every reason to smile, Sarah Ruhl has just survived a high-risk pregnancy when she discovers the left side of her face is completely paralyzed. She is assured that 90 percent of Bell’s palsy patients experience a full recovery—like Ruhl’s own mother. But Sarah is in the unlucky ten percent. And for a woman, wife, mother, and artist working in theater, the paralysis and the disconnect between the interior and exterior brings significant and specific challenges.

A semi-biographical collection of stories told from my point of view. These are funny, exciting, and sometimes horrifying true tales of my experiences working above and below the surface of the water. The jobs were on dams, bridges, and oilrigs in rivers, lakes and the oceans.

The medical language can seem a bit overwhelming at first, but it doesn't have to be scary. Although the risk of miscommunication between medical coders and doctors is present, this risk can be minimized when proper training is utilized. Part of the training process includes an ability to understand and memorize medical terminology. Whether you plan to work in the medical field or are simply interested in learning medical terminology, this book can help. It will include an alphabetized list of medical terms, as well as information on how to effectively memorize as many of them as you can.

Volcanoes have fascinated - and terrified - people for ages. They have destroyed cities and ended civilizations. In this book, John Dvorak, the acclaimed author of Earthquake Storms, looks into the early years of volcanology and its "father", Thomas Jaggar. Jaggar was the youngest of five scientists to investigate the explosion of Mount Pelee in Martinique, which leveled the entire city of St. Pierre and killed its entire population in two minutes.

As a park ranger with the National Park Service's law enforcement team, Andrea Lankford led search and rescue missions in some of the most beautiful (and dangerous) landscapes across America, from Yosemite to the Grand Canyon. But though she had the support of the agency, Andrea grew frustrated with the service's bureaucratic idiosyncrasies, and left the force after twelve years. Two decades later, however, she stumbles across a mystery that pulls her right back where she left off: three young men have vanished from the Pacific Crest Trail.

Long before The Lost Kitchen became a world dining destination with every seating filled the day the reservation book opens each spring, Erin French was a girl roaming barefoot on a 25-acre farm, a teenager falling in love with food while working the line at her dad’s diner and a young woman finding her calling as a professional chef at her tiny restaurant tucked into a 19th century mill.

Leonardo da Vinci created the two most famous paintings in history, The Last Supper and the Mona Lisa. But in his own mind, he was just as much a man of science and engineering. With a passion that sometimes became obsessive, he pursued innovative studies of anatomy, fossils, birds, the heart, flying machines, botany, geology, and weaponry.

The first Chief Justice of the United States, John Jay faced many unique challenges. When the stability and success of the new nation were far from certain, a body of federalized American law had to be created from scratch.

The Psychopath Test is a fascinating journey through the minds of madness. Jon Ronson's exploration of a potential hoax being played on the world's top neurologists takes him, unexpectedly, into the heart of the madness industry. An influential psychologist who is convinced that many important CEOs and politicians are, in fact, psychopaths teaches Ronson how to spot these high-flying individuals by looking out for little telltale verbal and nonverbal clues. And so Ronson, armed with his new psychopath-spotting abilities, enters the corridors of power.

These are the extraordinary realities of the NHS frontline. From the historic junior doctor strikes to the 'humanitarian crisis' declared by the Red Cross, the overstretched health service is on the precipice. This is a powerful polemic on its systematic degradation, and a letter of optimism to that same health service and those who support it. It captures with tenderness, a new doctor's experiences of an NHS at breaking point.

Indira Nooyi's meteoric rise and success has been charted by every newspaper and business journal in the world, but how many of us know the person behind the image? The Secret of Success: The Story of Indira Nooyi gives us a rare insight into Nooyi's life, her childhood, the choices she made, the struggles she faced and the lessons she learnt on her way to the top.

Are you ready to dive deep into the world of Geographic Information Systems (GIS)? Then "Mastering GIS" should be your go-to guide! This comprehensive eBook unravels the complexity of GIS, making it easy for beginners to understand while offering a solid refresher for those who are already knowledgeable about the subject. Spanning across a multitude of chapters, this book provides a wide exploration of GIS. The early chapters gently introduce you to GIS as a concept, its evolution, and its importance in today's world. It further identifies the distinction between GIS and related fields such...

Kevin Mitnick was the most elusive computer break-in artist in history. He accessed computers and networks at the world’s biggest companies—and however fast the authorities were, Mitnick was faster, sprinting through phone switches, computer systems, and cellular networks. He spent years skipping through cyberspace, always three steps ahead and labeled unstoppable.

A gripping, groundbreaking biography of the combative man whose genius and force of will created modern capitalism. Founder of a dynasty, builder of the original Grand Central, creator of an impossibly vast fortune, Cornelius “Commodore” Vanderbilt is an American icon. Humbly born on Staten Island during George Washington’s presidency, he rose from boatman to builder of the nation’s largest fleet of steamships to lord of a railroad empire.

The riveting third edition of this New York Times bestseller blows the whistle on China’s economic hit man (EHM) strategy, exposes corruption on an international scale, and offers much-needed solutions for curing the degenerative Death Economy. In this shocking exposé, former EHM John Perkins gives an insider view into the corrupt system that cheats and strong-arms countries around the globe out of trillions of dollars and ultimately causes staggering income inequality and ecological devastation.

Kenan Thompson is Saturday Night Live’s longest-ever-serving cast member and a star of such pioneering sketches as “Black Jeopardy” and is hugely beloved thanks to a tidal wave of nostalgic fans who grew up on early 2000s classics All That, Good Burger, and Kenan & Kel on Nickelodeon. He’s also a dad (to two girls) in his mid-40s living in suburbia, and whose universal, relatable, family-friendly humor has created unbelievable appeal and engagement from fans from middle America to coastal elites. Becoming a dad sucked the cool right out of him—and he's OK with that!

When Abraham Verghese, a physician whose marriage is unraveling, relocates to El Paso, Texas, he hopes to make a fresh start as a staff member at the county hospital. There he meets David Smith, a medical student recovering from drug addiction, and the two men begin a tennis ritual that allows them to shed their inhibitions and find security in the sport they love and with each other. This friendship between doctor and intern grows increasingly rich and complex, more intimate than two men usually allow.

Filled with sharply drawn, emotionally powerful senses, Walk Through Fire traces the hardships Sheila faced in her marriage and her professional life. Despite her skills as a violinist and music teacher, as well as her obvious entrepreneurial talent, she had to fight to overcome self-doubt and fears of failure. Sheila vividly details her struggles, including battling institutional racism, losing a child, suffering emotional abuse in her thirty-three-year marriage, and plunging into a deep depression with her divorce. And yet, out of that pain came renewed purpose and meaning.

Noted editor Emberlyn Shaw delivers a masterfully abridged edition of How to Win Friends & Influence People , Dale Carnegie’s transformative guide on building meaningful connections and achieving success. Shaw’s adaptation preserves the core principles of effective communication, empathy, and leadership, creating an accessible version of this enduring self-help classic. About the Author: Dale Carnegie (1888–1955) was an American writer and lecturer known for his expertise in self-improvement, interpersonal skills, and public speaking.