Professional Culture

While an uninterrupted life, free of misfortune may sound wonderful, it is in the challenge, in the change, that we learn the greatest lessons. This book has been written with 51 years of personal life experiences, and an overlay of close to 30 years of professional subject matter expertise in managing the continuance of business operations across the globe, come rain...or shine. Both aspects have resulted in significant lessons learned...stories of continuity and resilience.

In this inspirational and informative book, Latham demonstrates how the power of sound entrepreneurial thinking can lead to positive results in the most daunting of circumstances. Latham’s company, Thermagon Inc., evolved as an offshoot of the explosive growth of silicon chips driving the computer industry and the information age. As a female, Latham defied all odds by successfully creating the products, the facilities, and the funding for a thriving and much sought-after company in a world of technology overwhelmingly dominated by men.

In January 2015 renowned neuroscientist Barbara Lipska's melanoma spread to her brain. It was, in effect, a death sentence. She had surgery, radiation treatments and entered an immunotherapy clinical trial. And then her brain started to play tricks on her. The expert on mental illness - who had spent a career trying to work out how the brain operates and what happens when it fails - experienced what it is like to go mad.

Mission, vision, values, and aspirational statements are meant to be more than decorations and slogans that make organizations look good in the eyes of employees, customers, investors, and stakeholders. When articulated properly, vision and mission statements can be powerful tools and can be positioned as strategic road maps to steer and unite organizations, employees, and stakeholders toward common objectives and goals. In addition, vision and mission statements can help corporations and organizations define their purpose and establish a unique corporate identity.

The millions of fans who watch World Wrestling Entertainment (WWE) programs each year are well aware of their role in building the narrative of the sport. #WWE: Professional Wrestling in the Digital Age explores the intersections between media, technology, and fandom in WWE's contemporary programming and business practices. In the Reality Era of WWE (2011 to the present), wrestling narratives have increasingly drawn on real-life personalities and events that stretch beyond the story-world created and maintained by WWE.

The shift to doing business online hasn’t been easy for any business, but if there’s one industry that’s well-suited for this transition, it’s the network marketing field. For decades, network marketing has helped many people achieve financial freedom and live their dream life, many of whom were working from home.

לפניכם הסיפור שמאחורי אחת מהצלחות העסקיות הגדולות של זמננו, אם לא הגדולה שבהן. מהדורה מעודכנת זו יוצאת לרגל עשרים שנה להקמתה של גוגל ומתבססת על מחקר קפדני וגישה ישירה למידע פנימי בחברה העוצמתית והגלובלית שידה בכול.

Sergey Brin e Larry Page sono i fondatori di Google, il motore di ricerca per Internet più famoso al mondo. I due cominciarono a lavorarci verso la metà degli anni Novanta. Al tempo i due studiavano presso la Stanford University, ed è proprio lì, a due passi dalla Silicon Valley, che hanno iniziato a cambiare la storia della tecnologia, della comunicazione e dell'uomo.

Noah Adams's adventure in search of Wilbur and Orville Wright is a journey that takes him across the country as he follows in the footsteps of the famous brothers in an attempt to know them more deeply, not just as inventors and pilots but as individuals as well.

Opened on February 17, 1929, the Mississippi State Preventorium operated continuously until 1976. The Mississippi Preventorium, like similar hospitals throughout the country, was an institution for sickly, anemic, and underweight children. It was established on the grounds of the Mississippi State Tuberculosis Sanitorium in the early years of the twentieth century when tuberculosis was a dreaded disease worldwide. The TB Sanitorium hospital housed those with tuberculosis, offering refuge for patients of all ages afflicted with the pernicious and contagious disease.

Richard Browning’s story is one of groundbreaking innovation. Building an aviation business from his garage, he has invented a whole new form of personal flight - a fantasy previously reserved for the pages of science fiction. His iconic jet suit has captured the imaginations of millions around the world, triggered ongoing developments in technology and engineering, and inspired a new generation of creative minds to pursue their dreams.

In 1998, the thought of launching a startup in San Antonio was ludicrous. Just over two decades later, the scrappy little underdog that no one believed in is a billion-dollar business with more than 6,000 employees worldwide. The rocket-ship growth was exhilarating, but exposed Rackspace’s early flaws. The Rack We Built is Lorenzo’s recollections from those days, told only as he can tell it. With the principles in the book, you can create the type of culture that makes people want to volunteer their best.

In Kidney to Share, Martha Gershun tells the story of her decision to donate a kidney to a stranger. She takes listeners through the complex process by which such donors are vetted to ensure that they are physically and psychologically fit to take the risk of a major operation. Gershun and Lantos analyze the differences that arise depending on whether the organ comes from a living donor or one who has died. They observe the expertise and the shortcomings of doctors, nurses, and other professionals and describe the burdens that we place on people who are willing to donate.

Get up close and personal with science as Andrew Kessler narrates his hilarious journey inside NASA’s Phoenix Mars mission - a historic enterprise manned by a motley crew of rocket scientists. The Phoenix Mars mission was the first man-made probe ever sent to the Martian arctic.

An exhilarating, elegant memoir and a significant polemic on how computers and algorithms shape our understanding of the world and of who we are. Bitwise is a wondrous ode to the computer languages and codes that captured technologist David Auerbach's imagination.

Explore the stories of more than 85 of the world's most inspirational and influential scientists with this innovative and bold book of biographies. From mathematicians to meteorologists, geologists to geneticists, each scientist is presented through a combination of stimulating words. Combining elements of biography, history, and analysis, Scientists Who Changed History explains the groundbreaking contributions made by these revolutionary men and women in a clear and informative way.

Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry. This book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers.

Silicon Valley technology is transforming the way we work, and Uber is leading the charge. Upending our understanding of work in the digital age, Uberland paints a future where any of us might be managed by a faceless boss. Based on award-winning technology ethnographer Alex Rosenblat's experience of riding over 5,000 miles with Uber drivers, daily visits to online forums, and face-to-face discussions with senior Uber employees, Uberland goes beyond the headlines to reveal the complicated politics of popular technologies that are manipulating both workers and consumers.

Pour la première fois, Reed Hastings le co-fondateur et président de Netflix nous révèle comment il a bâti la plateforme vidéo dont les films et les séries sont plébiscités dans le monde entier. Créé en 1997, Netflix a révolutionné l'industrie de la distribution et de la production audiovisuelle par sa créativité et sa technologie.

En Japón es conocido como "Ghosn Shock": el sorprendente arresto de Carlos Ghosn, el director ejecutivo de élite que salvó a Nissan y la convirtió en parte de un imperio automotriz global. Aún más impactante fue su audaz escape de Japón, empacado en una caja a bordo de un jet privado con destino al Líbano, después de pasar meses subsistiendo a base de engrudo de arroz en un centro de detención japonés. ¿Cómo se llegó a esto y por qué? Esta es la historia extendida de lo que llevó al Ghosn Shock y lo que este dejó a su paso.