Product Strategy

This audiobook starts where other books about innovation end. Martin has witnessed more than 100 bankruptcies from the inside and more than 600 failed product ideas over 27 years. As such it's Martin’s calling to produce materials that guide support professionals through the minefields that come with innovation and hopefully avoid those pitfalls with his guidance.

Virtual Country examines the current nexus of technology and western democracy, pointing to a historical opportunity for We the People to evolve our democracy to include a new public institution that enables a coherent, collective voice on the issues that affect us all. The book's centerpiece is a proposal for a new online institution for citizen reengagement - the National Town Square. The Square would be a transparent, citizen-led, noncorporate, nongovernmental, nonpartisan online venue for individual advisory voting, moderated discussion, and more.