Product Marketing

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.

Unlock the Secrets to Wealth in the Metaverse! Have you ever wondered how to transform digital assets into real-world wealth within the metaverse? "Wealth in the Metaverse: Creating and Monetizing Digital Assets" is your ultimate guide to navigating the digital economy and capitalizing on the explosive growth of virtual wealth. This comprehensive guide covers everything from the basics of digital assets to sophisticated investment strategies, providing you with practical tools and insights to thrive in the metaverse economy. Whether you're a seasoned investor or a curious beginner, this ...

Do you want to know exactly what buying and selling silver bullion entails? This definitive eBook on silver bullion investing written by Doug West is for investors who want to enter the world of silver investing armed with all the information they need in order to succeed. The book discusses the buying power of silver. It is written in a way that easily convinces anyone who is still on the fence with regard to investing in silver bullion to make the decision by presenting facts and figures.

The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.

Tech billionaire Finley Joseph sets off to a remote island for a conference with some of the greatest tech minds in the world. But what he doesn’t expect is that the gorgeous assistant he’s assigned for the week will turn out to have a dark secret. Can he ignore the betrayal in the name of love?

Discover the Proven Strategies to Make Your First $1K in Sales Using Social Media! Are you tired of posting endlessly on social media without seeing real results? Do you want to turn your followers into paying customers but don’t know where to start? How to Use Social Media to Make Your First $1K in Sales is your step-by-step guide to transforming your social media presence into a powerful sales machine. In this book, you’ll learn: The best social media platforms to start selling on today How to build a brand that attracts buyers (not just likes!) Proven content strategies that drive ...

To the disbelief of his medical colleagues, anesthesiologist Dr. Steve Hryszczuk walked away from a career in medicine to build a business in an industry known as network marketing. Why would this doctor venture into an industry that even high school dropouts can pursue? "It's not that I needed more money," he said. "I needed a different kind of money." The money he is referring to is commonly known as royalty or residual income.

Clickbank has over 100,000 active affiliates who congregate there to find products to promote. Think of Clickbank as a market place filled with lots of digital products. There are one time offered products, one time downloads, as well as recurring products. Clickbank is a market where people or affiliates go, to find products to promote and receive a commission when a sale is made. Many Internet marketers use Clickbank to drive traffic to their websites and reap the benefit of lots of sales from this traffic. You can automate your entire product sales by using clickbank.com. This book is on...

TECHNOLOGY STRATEGY ESSENTIALS: A CONCISE GUIDE AND PRIMER An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of technology strategy. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, and managers. Written in a crisp and easy-to-read format, the book covers a wide range of topics including the technology life cycle, innovation diffusion, disruptive innovation, open ...

If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT.

Your Guide From the Chaos of Traditional Business Practices to the Clarity of Revenue Science In SmartRev, you’ll discover a transformative approach to business that has redefined success for Fortune 500 companies, midsize businesses, and start-ups alike. This isn’t about cutting costs or poaching talent; it’s about aligning your company’s purpose with the needs of your Ideal Buyer and the well-being of your team. “SmartRev is a game changer as it integrates a ‘culture of customer’ with business development activities, which is at the front end of thinking and exactly where ...

Become a thought leader in your postgraduate field—and make money while doing so, with this step-by-step guide from an academic who has been there. Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact—without the expense of a publicist. With the practices in this book, listeners will build a powerful brand, become a public intellectual, and grow their audience with guidance from Sheena C. Howard, PhD.

Single dad billionaire Jack McAllen needs a favor from his beautiful and curvy nanny Tessa. Jack’s business is hinging on closing a deal with a client at a retreat, and he needs Tessa to play the part of his wife to keep up appearances. But will they be able to pull it off without their secret being exposed by Jack’s nemesis who tags along for the weekend?

Discover the four most popular online business models with proven strategies to gain financial independence. Start and grow your own business and begin building your Internet empire. If you're like most of us, you dream of a day where you won't have to keep dragging yourself in to your day job plugging away to earn a living. Life passes us by so quickly, and most of us would prefer not to spend all of our good years in the office. With the explosion of Internet businesses, it is now more possible and easier than ever for you to start your own online business.

Get new customers quickly, easily, and cheaply. Learn how to generate leads and acquire customers and users with the most cost-effective and modern techniques. Learn from a former college marketing instructor with over 10 years' experience working for companies large, medium, and small, who holds an MBA in marketing from Northwestern University.

Are you interested in starting your own ecommerce business but don't want to deal with the hassle of managing an inventory or the upfront cost of buying products in bulk? Look no further than AliExpress dropshipping! With The Ultimate Guide to AliExpress Dropshipping, you'll gain access to all the insider knowledge you need to start a successful online store and become your own boss. In this comprehensive guide, we cover everything from the basics of AliExpress dropshipping to advanced marketing strategies and legal considerations. Chapter 1 introduces you to the world of AliExpress ...

El Internet está evolucionando a un ritmo notable y hoy día es mucho más diferente a lo que alguna vez fue, todo gracias a una empresa: Google. Google le ha dado forma a la Web y cómo buscamos y encontramos respuestas a todas nuestras preguntas a través de su búsqueda en línea natural; una búsqueda en línea que ha cambiado enormemente en los últimos años.

If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.

This eBook is also a section found in the more extensive paperback title: "Preparing Inventions for Marketing Success" and is being made available for those who are interested in these chapters specifically (listed below). In this e-book, I - Jim Lowrance relate my personal experience as a successful inventor. In the 1990s, I marketed my own invention, a fishing tackle accessory called The "Rod Floater", after obtaining a patent-pending for it. Sales became very large which required us (myself and my corporate partners) to license the invention to a major fishing tackle manufacturer in 1996...

Whether you are in marketing or internal communications, it's crucial to tell your company's story in a digital media world that can't get enough video content. But what video content actually creates a connection and an impact with your audience?