Product Marketing

Updated for 2025 Launching a book, podcast, or product?This brief guide lays out the strategy and tactics I've used on 3 NYT bestsellers, and an Amazon #1 on every launch. There’s nothing secret or mysterious about a successful book launch (or a podcast or product launch). It’s simply calendar-focused attention to your goals. "Launching your book, podcast or product doesn’t have to be confusing or overwhelming. Mike breaks down the process and makes it easy to succeed." - Jared Easley, Author and Founder of PodcastMovement I developed this strategy with books, but have also had ...

Clickbank Profitable Keyword Formula: Unlock the Secret to Maximizing Affiliate Earnings Are you struggling to make consistent income with Clickbank affiliate marketing? Look no further! "Clickbank Profitable Keyword Formula" reveals the exact strategies you need to skyrocket your earnings by mastering the art of keyword selection. In this book, you'll discover how to identify high-converting buyer keywords that drive traffic and sales, all while leveraging the power of SEO to dominate search rankings. Whether you're a seasoned marketer or just starting out, this guide provides actionable ...

¿Te gustaría vender más? ¿Quieres aprender, desde cero y paso a paso, un método probado para montar un Sistema Automatizado de Ventas (Funnel de Ventas) para tu negocio, basado en Marketing Digital? Hola! Mi nombre es Agustín Casorzo, autor de este libro, que es el resultado de mi experiencia ayudando a empresas a vender más utilizando Marketing Digital. Durante mis 9 años como empresario he vendido más de USD$10,000,000 en productos digitales y servicios de Marketing Digital a través de mi Agencia, utilizando Funnels de Ventas.

Are you interested in starting your own ecommerce business but don't want to deal with the hassle of managing an inventory or the upfront cost of buying products in bulk? Look no further than AliExpress dropshipping! With The Ultimate Guide to AliExpress Dropshipping, you'll gain access to all the insider knowledge you need to start a successful online store and become your own boss. In this comprehensive guide, we cover everything from the basics of AliExpress dropshipping to advanced marketing strategies and legal considerations. Chapter 1 introduces you to the world of AliExpress ...

Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.

Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.

"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

Introducing "Growing Green", the ultimate guide to starting and thriving in your very own greenhouse business! This comprehensive eBook is your one-stop-shop for turning your passion for fresh, organic produce into a lucrative and sustainable venture. Are you ready to capitalize on the skyrocketing demand for locally-sourced, natural foods? Dive into this treasure trove of expert advice and practical strategies that spans everything from niche selection to optimizing your greenhouse business with technology. Begin by exploring various greenhouse niches and learning the ins and outs of ...

The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap.

You’ve got an offer ready to roll, and now you’re excited to get some traffic and start making sales. But now comes the hard part, TRAFFIC. The key to a good traffic strategy is to create a plan and then take consistent steps to make that plan happen. And with that in mind...... Here's Here's what's covered Inside: The Traffic Checklist: 20 Things to Do To Promote Any Offer How To Get Traffic From Multiple Sources From One Piece Of Content The Traffic Campaign Worksheet: Getting The Right People To See The Right Offer Optimization Outlines: Using Strategic Content For Search Clicks ...

Introducing Sweet Nectar - Your Complete Guide to Making Delicious Maple Syrup! Are you someone who loves the taste of maple syrup and wants to learn how to make it yourself? Look no further! Sweet Nectar is the ultimate guide for anyone who wants to tap into the world of maple syrup production. In this comprehensive eBook, you'll learn everything from the science behind maple syrup to the equipment needed for tapping maple trees. You'll discover how to identify different species of maple trees and how to understand the sap flow during the right time and season. You'll also learn the best ...

This expertly crafted study guide is designed to provide you with the knowledge and confidence needed to excel in the Securities Industry Essentials (SIE) Exam, a crucial first step in your financial career. Our comprehensive guide covers all critical aspects of the SIE Exam, meticulously breaking down complex topics into easily digestible sections. From understanding the fundamentals of the securities markets to mastering the intricacies of investment products, you will gain a thorough grounding in the essential concepts. Each chapter is filled with detailed explanations, real-world ...

Every product maker dreams of hearing customers say, “I need that!” But how do you create something so compelling that owning it becomes non-negotiable? “I Need That” reveals the psychological triggers and brain science behind products people crave.

Get new customers quickly, easily, and cheaply. Learn how to generate leads and acquire customers and users with the most cost-effective and modern techniques. Learn from a former college marketing instructor with over 10 years' experience working for companies large, medium, and small, who holds an MBA in marketing from Northwestern University.

In Go-to-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise.

Are you looking to get fresh eggs every day, and an easy source of meat right in your own backyard? Then you need Chickens in Your Backyard, the comprehensive guide to all things urban and suburban chicken farming. This informative eBook covers everything you need to know about raising chickens in your backyard. From the benefits of backyard chicken farming, to choosing the right breeds for meat and eggs, to designing and maintaining a chicken coop, we've got you covered. In Chapter 1, we explore the many benefits of raising chickens in your backyard. Did you know that chickens are natural ...

You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else - a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors.

Explode Your Sales In No Time With These Top Secret Pricing Strategies! Learn How To Instantly Increase Your Product or Service Sales BY Mastering These Easy To Learn Techniques. Download Our Report Now And Discover: Find out why even a small difference in pricing can mean a massive increase in profits! Learn the difference between price point and pricing model, and what each one really means to your business! Uncover the shocking truth about why so many companies fail because of one tiny little mistake in the way they charge for their products! Learn how to test different price points and ...

Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.