Product Leadership

Ideas change the world. But what if you don’t have the expertise to turn your great idea into a reality? Find the answer in this game-changing guide for non-technical founders! Tired of going unrecognized in your 9-to-5 while helping big companies earn more money? Have a great app idea and want to know if it’s feasible for the real world? Worried that your idea might not see the light of day because you don’t know how to make it a reality? Agonizing over the possibility that your target users might not even like your product? If you answered YES to any of these questions, then ...

Hypnotic Writing Lab: Leveraging Psychological Triggers for Persuasive Writing What if your words didn’t just tell a story but transformed how people think, feel, and respond? Hypnotic Writing Lab takes you beyond traditional storytelling, diving deep into the psychological triggers that create lasting impact. Whether you’re crafting narratives for influence, entertainment, or persuasion, this book offers the tools to captivate your audience on both conscious and subconscious levels. In this immersive guide, you’ll learn how to: Leverage Subconscious Triggers: Tap into universal human...

If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.

In Turn Ideas Into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.

In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient - lessons directly applicable to your organization.

Are you a product leader looking for advice on how to be certain that every product manager on your team lives up to their full potential? Do you want to make sure your product people are competent, empowered, and inspired, and would you like to know how you can best help them on this journey? If you answered “yes” to any of these questions, then this book is for you!

If you are bringing in your first intern, or growing your program to 1,000 interns, Intern Management is required reading to maximize the experience for both you and your interns. —Gregory V. Jaros, Co-Founder of InternConnect, Co-Founder of Diamond Management & Technology Consultants Are you interested in taking your internship program to a new level? If so, this book is for you. Intern Management shares a set of guiding principles that ensure you host an exceptional internship - every time. Intern Management outlines nine principles for designing an exceptional internship with dignity. ...

The intention, desire, and hope in writing the Product Team Coach is to assist you in breaking down your barriers to understand what creating and running a product entails. What makes this audiobook unique is that it is purposefully crafted not to ascribe to any one style of Agile or iterative delivery of work, but instead focuses on the outcomes of team collaboration. Let this audiobook help you enter into a clearer understanding of how to turn ideas into living, breathing products.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.

Are you an aspiring product marketer or product marketing leader? This audiobook is dedicated to product marketers around the world.

Being successful in business and in life is rarely an accident. People who win tend to have similar qualities and mindsets. A winner’s mentality includes an affinity for the positive and a resilience against setbacks. Do you have these qualities yet? This program is designed to help ingrain a winner’s mentality into your thought process so that you can win in business and in life naturally.

Every dealer sells F&I products, and most dealers understand the importance of the F&I department in terms of its contribution to the bottom line. Unfortunately, F&I is not a regulated profession, meaning one doesn't need any type of state license to practice, and because of that there is very little formal education available. The actual management of the F&I department, product selection, and different types of participation programs are largely ignored, so most dealers, general managers, and finance managers must figure out these aspects in real time, on the job.

Lean healthcare is the practice of applying "lean" concepts to the healthcare industry in order to reduce waste, enhance patient outcomes, and lower costs. All employees of the firm, from clinicians to operations and administrative personnel, continuously work to identify areas of waste and eliminate anything that does not create value for patients using lean concepts in healthcare. If you visit Toyota assembly plants you can see how Toyota has put all the systems and supports staff in place to ensure that the production team members on the assembly line always have the parts and the ...

La diferencia entre los buenos líderes y los líderes legendarios radica en comprender y dominar estas 12 reglas. Este libro te brindará las estrategias exactas utilizadas por los más grandes líderes de la historia, desde Nelson Mandela hasta Winston Churchill, para ayudarte a convertirte en el líder que otros admiran y siguen.

The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don’t know how to influence people at all levels of the organization, how will you create the best possible product?

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

Unlock the transformative potential of nonviolent activism and become a catalyst for positive social change with this comprehensive training manual. Rooted in the principles and legacy of Dr. Martin Luther King Jr., this guide empowers individuals to embrace the powerful philosophy of Kingian Nonviolence and create a more just and compassionate world. Prepare for action by understanding the importance of education, research, and strategic planning in driving effective nonviolent campaigns. Gain insights into successful coalition building and advocacy efforts while embracing the values of ...

People often spend years on working on startup ideas that fail - and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months. Parker shares advice on: what makes a good idea that makes money; recruiting and working with cofounders; asking customers what product they want (customer development); how to build a tech product even as a non-tech founder; and more.

How did Ford Motors use Lean development to pull off one of the most impressive corporate turnarounds in history? Largely by avoiding the mistakes that so many companies make when in a death spiral. They looked beyond manufacturing efficiency to change the very fundamentals of how they developed vehicles. In Designing the Future, Lean product development expert James Morgan and world-renowned Lean guru Jeffrey K. Liker reveal why so many companies have achieved only moderate success with Lean in operations, with a limited impact on their overall business.