Product Leadership

Born into the laps of luxury, as the son of kingpin parents, Mackintosh ‘Young Mack’ Miller was destined to be crowned the next king of Houston’s underworld . . . until the unexpected happens and Young Mack is forced to come into his own at a very young age. Is he ready for the smoke? Sworn to the streets, Young Mack has to do what he does to survive while murder, treachery, and betrayal lurks around every corner of the game. Trials and tribulations riddle his life, but will Young Mack and his brooding team of Products of the Streets prevail or will the street’s grimy code of ...

Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.

You’ve got an offer ready to roll, and now you’re excited to get some traffic and start making sales. But now comes the hard part, TRAFFIC. The key to a good traffic strategy is to create a plan and then take consistent steps to make that plan happen. And with that in mind...... Here's Here's what's covered Inside: The Traffic Checklist: 20 Things to Do To Promote Any Offer How To Get Traffic From Multiple Sources From One Piece Of Content The Traffic Campaign Worksheet: Getting The Right People To See The Right Offer Optimization Outlines: Using Strategic Content For Search Clicks ...

ATTENTION STUDENTS: If you need to write a paper on research and development, then this is the perfect reference. It's simple, easy to understand, and right to the point. This book focuses on product-based research and development in organizations…primarily manufacturers. It examines the responsibilities of R&D personnel, analyzes the advantages and disadvantages of R&D departments, suggests methods for improving R&D, and assesses the general future of the concept. The text is informational and educational, and it is written for easy reader understanding at all levels. If you are ...

By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that will help you make an impact and advance your career. You'll learn how to build trusting relationships with stakeholders, optimize your communication for different audiences, get buy-in for your ideas and roadmaps, and have stakeholders appreciate it when you say no.

In "Covert Hypnosis: A Training Manual for Delivering Multimodal Hypnotic Sessions," the realm of covert hypnosis is expanded and redefined. Breaking away from conventional boundaries, this book presents covert hypnosis as a subtle and integral part of everyday communication. The authors define Covert Hypnosis as the absence of a clearly demarcated announcement of hypnosis onset or conclusion, making this practice a seamless and natural component of interaction, which links a wide array of practitioners into this fascinating art form. Explore the Subtle Power of Influence Integrative ...

If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.

TURN STRATEGY INTO RESULTS WITH OKRs THAT ACTUALLY WORK—BECAUSE HIGH-PERFORMING TEAMS DON’T JUST PLAN; THEY DELIVER. In Team OKR in Action, internationally recognized facilitator and bestselling author of Lean Inception, Paulo Caroli reveals how real teams—from startups to enterprises—apply Objectives and Key Results (OKRs) to align, execute, and achieve what matters most. “The best OKR-writing guidance I’ve seen. This book turns OKRs into a focus tool that drives real outcomes.” —Thiago Ghisi, Director of Engineering at Nubank “Team OKRs provides a concrete mechanism to ...

“The CTO’s key tasks are not those of lab director writ large but, rather, of a technical businessperson deeply involved in shaping and implementing overall corporate strategy.” - MIT Sloan Management Review What does it take to be a great CTO? Leadership - Expertise - Innovation - Teamwork - Relationships - Passion In the 21st century, every company that is going to be a leader in its industry needs an executive who is focused on identifying, tracking, developing, and profiting from new and emerging technologies. General Electric, Motorola, Cisco, Intel, Microsoft and hundreds of ...

Around the world, product teams are waking up to the same uncomfortable truth: doing things “the right way” doesn’t matter if your team loses its funding or your company goes out of business. Simply put, product teams can no longer afford to be disconnected from the business impact of their work. And well-trodden “best practices” from Silicon Valley behemoths can only provide so much guidance for teams working across vastly different business and funding models.

This book has 500 questions with answers and explanations, that prepare you to answer questions in professional Scrum Product Owner certification assessments of leading organizations. This is newly built based on the recent changes and latest version of The Scrum Guide, November 2020 version.

Leadership is about more than giving orders or meeting quotas. It’s about creating vision, inspiring trust, and unlocking the potential in those you lead. Leader, Not a Manager dives deep into the 17 core traits of successful leaders, providing a clear roadmap for anyone ready to transition from simply managing tasks to truly leading people.

Kubernetes has become the dominant container orchestrator, but many organizations that have recently adopted this system are still struggling to run actual production workloads. In this practical book, four software engineers from VMware bring their shared experiences running Kubernetes in production and provide insight on key challenges and best practices.

As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams - product management, design, and software engineering - learn a different model.

Plant managers are often the most important employees in manufacturing facilities. They are in charge of all aspects of plant operations, and they interact with virtually everyone involved with the business. This book examines these unique individuals by analyzing what they do and how they function while describing the challenges they must overcome to perform at peak levels. It also highlights the many different skills that these leaders must possess to accomplish organizational goals and objectives.

Facing organizational silos or resistance to change? Stakeholders pulling in different directions? Can’t align, get real buy-in, or jumpstart implementation? The problem is traditional planning no longer guarantees success. Rapid change, uncertainty, new technologies, and a flatter world call for a new approach. The award-winning Strategy-In-Action tells how companies ended the long-standing divorce between planners and implementers.

In 2008, Steven Haines started a global shift toward the professionalization of product management with his groundbreaking books about product management. Starting with The Product Manager’s Desk Reference, The Product Manager’s Survival Guide, and Managing Product Management. Since then, more than 100,000 readers around the world have referred to Steven’s books to raise the bar on product management excellence. Leading Product Management is the 2nd edition (retitled) of Managing Product Management to encompass a broad array of practices needed to organize any company to focus on ...

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.