Product Design

Amoral, cunning, ruthless, and instructive, this piercing work distills 3,000 years of the history of power into 48 well-explicated laws. This bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun Tzu, Carl von Clausewitz, and other infamous strategists. The 48 Laws of Power will fascinate any listener interested in gaining, observing, or defending against ultimate control.

Step into the fascinating world of hypnosis with "The World as a Stage," your essential guide to mastering the art of hypnotic influence in any environment. Whether you're a seasoned practitioner or a curious newcomer, this book unlocks the secrets to both covert and overt hypnosis, offering a wealth of techniques to maximize responsiveness and create transformative experiences. Discover how to harness the power of suggestion in diverse settings—from the bustling energy of nightclubs and bars to the serene tranquility of wellness centers. Each chapter provides in-depth strategies and real...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

The book is written for, and from, practitioners of design and development, and reveals a proven methodology for success. All of the case histories were recognized as both award-winning products, to include the prestigious Edison Awards, as well as successfully winning in the marketplace.

Book Description for Kindle Store: Cinematic A.I.: Harnessing Generative Artificial Intelligence Technology for Filmmaking, Video Production, Visual Effects, and Sound Design explores how cutting-edge AI tools are revolutionizing the entire filmmaking process. From pre-production to post-production, AI is empowering filmmakers to create professional-grade films, visual effects, and sound design, often rivaling Hollywood blockbusters—all at a fraction of the cost. This comprehensive guide focuses on the practical application of generative AI platforms like Runway, Kling AI, and Sora, ...

A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.

“Build, Measure and Learn” as Steve Blank says: is much more elaborate than putting software into production to see if it works. The Lean Startup movement is very promising, but for many teams it ends up translating into an important question: ”Yeah, but what to build ?” “In ThoughtWorks, our response has been a process called an inception. We gather together a good sample of the people who will be affected by the product and have an intensive session to set an initial direction, using a series of exercises focusing on collaboration and the capture of broad goals. We don't attempt...

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

Frances Hodgson Burnett introduces us to Mary Lennox, a spoiled and headstrong young girl sent to live with her uncle Archibald Craven at Misselthwaite Manor after her parents die from a cholera outbreak in India. At first, Mary is as sour and rude as ever. She dislikes her new home, the people living in it, and, most of all, the bleak moor on which it sits.

A groundbreaking book about personal growth that presents a uniquely effective set of five tools that bring about dynamic change. The Tools offers a solution to the biggest complaint patients have about therapy: the interminable wait for change to begin. The traditional therapeutic model sets its sights on the past, but Phil Stutz and Barry Michels employ an arsenal of techniques - "the tools" - that allow patients to use their problems as levers that access the power of the unconscious and propel them into action.

In The Anxious Generation, social psychologist Jonathan Haidt lays out the facts about the epidemic of teen mental illness that hit many countries at the same time. He then investigates the nature of childhood, including why children need play and independent exploration to mature into competent, thriving adults. Haidt shows how the “play-based childhood” began to decline in the 1980s, and how it was finally wiped out by the arrival of the “phone-based childhood” in the early 2010s.

Sara Hendren invites us to rethink the things and settings we live with. What might assistance based on the body’s stunning capacity for adaptation—rather than a rigid insistence on “normalcy”—look like? Can we foster interdependent, not just independent, living? How do we creatively engineer public spaces that allow us all to navigate our common terrain? By rendering familiar objects and environments newly strange and wondrous, What Can a Body Do? helps us imagine a future that will better meet the extraordinary range of our collective needs and desires.

In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.

Design is everywhere. Take a look around you right now, and consider the products and services we use every day. You'll notice that our computer and phone operating systems, our web browsers, and the apps we use to work, order food, socialize, and even date have been designed by UX specialists to offer you the best experiences when using their products and services. Of course, not all online experiences are designed with our best interests in mind. That's exactly why UX design is such an exciting and rewarding field.

Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.

Embark on a captivating culinary journey with "Hypnotic Gastronomy: Tailoring the Sensory Expression for Every Bite." This groundbreaking book explores the intersection of food, hypnotic suggestion, and sensory immersion, transforming the way you experience dining at every level. From street food vendors to Michelin-starred chefs, discover the power of evocative storytelling, multisensory experiences, and immersive ambiance to create unforgettable moments around the table. Hypnotic Gastronomy, a novel concept established by Joseph Crown, seamlessly blends the finesse of culinary art with ...

Projectors hold a unique role within human design. The Projector type plays a vital part in guiding the energy of the other types and ushering in a new consciousness for the evolution of humanity. Yet, life can be challenging for a Projector who has been living day-to-day in misalignment with their energetic blueprint. They often feel disempowered, invisible, unproductive, exhausted, and even broken. This audiobook guides Projectors through detailed information to understand who they are, why they are here, and what are the best ways to navigate their role in the world.

This guide will walk you step by step through all the essential phases of finding new products for your business. Sometimes the only way a company can expand sales is by introducing a new product. The current products have reached their sales peak. Moreover, they cannot be modified to generate additional sales. It becomes a question of where to look for a new product that can be made and sold at a profit. This guide speaks to that question. It discusses a practical approach to the selection of a suitable new product and suggests sources that can be helpful to finding such a product. My name...

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

RD Accelerated is a revolutionary methodology designed to optimize the design and development process, making it faster, more efficient, and cost-effective. By empowering designers to take full ownership of projects and leveraging AI for rapid content creation, RD Accelerated sets a new standard for delivering high-quality products. Gone are the days of designers being pigeonholed as “just the creative people” or developers being stuck fixing bugs in the back room. In RD Accelerated, designers and creative developers evolve into full-fledged product makers. They don’t just make the ...