Product Design

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.

Lean UX is synonymous with modern product design and development. In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you'll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change - for the better.

In today's dynamic business environment, the role of a product manager is more critical than ever. You are the driving force behind your product's journey from just a concept to market success, shaping strategic decisions and innovative solutions into significant business victories. "Design, Build & Scale: The Roadmap to Success for Product Managers" offers an in-depth exploration of the product management process, from the initial ideation to the impactful moment of market launch and beyond. Drawing on case studies from global brands and incorporating the challenges and successes of many ...

Machine learning systems are both complex and unique. Complex because they consist of many different components and involve many different stakeholders. Unique because they're data dependent, with data varying wildly from one use case to the next. In this book, you'll learn a holistic approach to designing ML systems that are reliable, scalable, maintainable, and adaptive to changing environments and business requirements. Author Chip Huyen, cofounder of Claypot AI, considers each design decision in the context of how it can help your system as a whole achieve its objectives.

Welcome to the 2024 edition! You have a wonderful idea and want to make it real. What are the first steps? Many forces act on you to slow you down, but your imagination, creativity, and passion need to overcome these constraints. INTENSE DESIGN presents a time in history when great ideas became great products such as the SR-71 Blackbird. How did an organization shrug off all the problems associated with Mach 3 travel? INTENSE DESIGN considers the historical moderation and guidance of a successful design operation as well as providing practical advice for making designs come to reality. This...

How did Ford Motors use Lean development to pull off one of the most impressive corporate turnarounds in history? Largely by avoiding the mistakes that so many companies make when in a death spiral. They looked beyond manufacturing efficiency to change the very fundamentals of how they developed vehicles. In Designing the Future, Lean product development expert James Morgan and world-renowned Lean guru Jeffrey K. Liker reveal why so many companies have achieved only moderate success with Lean in operations, with a limited impact on their overall business.

Publishing books isn’t your problem...selling them is. You’ve written your heart out, followed the steps, and hit publish. But instead of steady royalties, you’re stuck refreshing your KDP dashboard, hoping for a sale. If that sounds familiar, you’re not alone. Most self-publishers struggle because they focus only on the writing. The real success happens when you master the entire process of publishing books that actually sell. The $10,000 KDP Formula gives you the clear, actionable roadmap to grow your Amazon KDP business from uncertain launches to consistent royalties. Built on ...

Transform Your Stories. Transform Your Audience. What if your stories could do more than entertain? What if they could immerse, captivate, and inspire profound transformation? Transcending Narratives invites you to explore the powerful intersection of hypnotic techniques and storytelling, crafting performances that resonate across the senses and deeply engage the subconscious. Built on a year of dynamic exploration and insights from leading a hypnotic writers’ group, this guide provides step-by-step strategies to turn linear handwritten narratives into immersive multimodal performances. ...

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS Do you have a great app idea but no coding skills? ‘How to Make an App Business’ contains no get-rich-quick talk, but just exactly what you need to go from idea to app business. ‘How to Make an App Business’ guides you all the way from idea to launching your app and making a business out of it. The book covers proven and essential steps to build a killer app, get your app off the ramp with solid marketing, and make a viable business. From this book you will learn how to: Build and test early prototypes before starting programming ...

Book Description for Kindle Store: Cinematic A.I.: Harnessing Generative Artificial Intelligence Technology for Filmmaking, Video Production, Visual Effects, and Sound Design explores how cutting-edge AI tools are revolutionizing the entire filmmaking process. From pre-production to post-production, AI is empowering filmmakers to create professional-grade films, visual effects, and sound design, often rivaling Hollywood blockbusters—all at a fraction of the cost. This comprehensive guide focuses on the practical application of generative AI platforms like Runway, Kling AI, and Sora, ...

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.

Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.

In The Anxious Generation, social psychologist Jonathan Haidt lays out the facts about the epidemic of teen mental illness that hit many countries at the same time. He then investigates the nature of childhood, including why children need play and independent exploration to mature into competent, thriving adults. Haidt shows how the “play-based childhood” began to decline in the 1980s, and how it was finally wiped out by the arrival of the “phone-based childhood” in the early 2010s.

In an age where the familiar structures of identity, community, and certainty crumble into chaos, The Avatar Within: Designing Your Mythic Self in an Age of Chaos is an empowering guide for those ready to reclaim their power, authenticity, and purpose. Drawing from timeless myths, archetypal psychology, and transformational storytelling, Joseph Crown invites you on a profound journey inward to rediscover your mythic self—your Avatar. Far from a mere persona, this Avatar serves as your inner compass, guiding you toward wholeness and resilience amidst uncertainty and upheaval. Through ...

In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient - lessons directly applicable to your organization.

Amoral, cunning, ruthless, and instructive, this piercing work distills 3,000 years of the history of power into 48 well-explicated laws. This bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun Tzu, Carl von Clausewitz, and other infamous strategists. The 48 Laws of Power will fascinate any listener interested in gaining, observing, or defending against ultimate control.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.

If you are bringing in your first intern, or growing your program to 1,000 interns, Intern Management is required reading to maximize the experience for both you and your interns. —Gregory V. Jaros, Co-Founder of InternConnect, Co-Founder of Diamond Management & Technology Consultants Are you interested in taking your internship program to a new level? If so, this book is for you. Intern Management shares a set of guiding principles that ensure you host an exceptional internship - every time. Intern Management outlines nine principles for designing an exceptional internship with dignity. ...