Product Business

Small businesses often fail because owners are unaware of the many elements that can prevent the business from growing and being successful. Often, small businesses are organized around the manager's specific area of expertise, such as marketing, accounting or production. This specialized expertise often prevents the busi¬ness owner from recognizing problems that may arise in other parts of the business. This guide will provide you, the small busi¬ness entrepreneur, with the essentials for conducting a comprehensive search for existing or potential problems in your production system. This...

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

Written for the practitioner by a practitioner, it delivers a comprehensive insider's view of Lean management. The author helps listeners grasp the system as a whole, as well as the factors that animate it, by organizing the book around an image of a house of Lean production.

Requirements Engineering (RE) is a core discipline of Software Engineering, and the most overlooked. Requirements work is the basis for all other software development disciplines. A requirement failure has a cascading impact on the project. The PMI states that poor requirements management is the main cause of project failure. This book introduces Requirements Engineering from a practical perspective, with exercises and case studies. The content was prepared from the authors' practical experience and industry references such as the PMBOK, the BABOK, and all the content of the IREB CPRE-FL (...

In Crowdfunded, Mark Pecota breaks down the step-by-step system he and his team have used to launch thousands of products in dozens of categories. In the process, LaunchBoom has driven more than $100 million in revenue through Kickstarter, Indiegogo, and other e-commerce platforms.

Buy this bundle and save $2. This book Information Marketing Made Easy is a bundle deal that included my two top selling information product creation books The Lean Startup Guide and How To Write and Sell Articles on the Kindle, Nook, iPad, and Other E-Readers. In The Lean Startup Guide You Will Learn * How Come Up With Information Product Ideas * How To Create them * Where To Produce Them * How and Where To Sell Them In How To Write and Sell Articles on the Kindle, Nook, iPad, and Other E-Readers you will learn * How to choose new article ideas * How to write and format your articles * ...

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?

It’s undeniable that we’re entering a new era of remote work. While many leaders seek to run business as usual, why settle for the usual when remote teams allow us to work even better? The research shows that employees are more productive and engaged when they have the freedom to work from anywhere.

Around the world, product teams are waking up to the same uncomfortable truth: doing things “the right way” doesn’t matter if your team loses its funding or your company goes out of business. Simply put, product teams can no longer afford to be disconnected from the business impact of their work. And well-trodden “best practices” from Silicon Valley behemoths can only provide so much guidance for teams working across vastly different business and funding models.

What happens when three powerhouse women get together for a candid late-night conversation about the challenges of launching and scaling a business? Destiny unfolds, and a movement of female empowerment begins to take shape. Be…is our labor of love to you. It’s a collaborative synergy of wisdom from our individual journeys to success, paired with stories from women who courageously overcame personal and professional challenges in life and business. Change starts with a deliberate shedding of our self-limiting beliefs.

Would you have the patience and drive to change your mind state, music production techniques, and health habits to sustain this highly demanding way of life? This step-by-step guide to music composer lifestyle design teaches how J.T. went from a six-figure job in a Fortune 500 company to composing music full-time, almost doubling his revenues within the first two years; how to compose, sound, and live like the pros; how to monetize every second spent in front of your equipment, making sounds and songs; and more.

"Creating and Marketing Your Brand" is part of the publications from The Insight Job Executive Coaching. It aims to an essential guidebook for aspiring entrepreneurs and business owners looking to establish a powerful and memorable brand. Offering a step-by-step approach, this book unravels the secrets of crafting a unique brand identity, ensuring it resonates with target audiences. From defining brand values and developing a captivating visual identity to creating compelling marketing strategies, this comprehensive resource equips readers with the tools needed to stand out in a crowded ...

This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.

Are You Tired of Dreaming of Digital Products and Never Launching? You have brilliant ideas, unique skills, and a burning desire for online income. Yet, the vast world of digital products feels overwhelming. You're stuck in analysis paralysis, lost in endless "what ifs," or simply don't know where to start. Weeks turn into months, and your passive income dreams remain just that: dreams. Enough is Enough. Introducing The Digital Product Weekend Warrior's Handbook, your essential Entrepreneur's Handbook for cutting through the noise and launching your very first, profit-generating digital ...

Unlock your entrepreneurial potential and launch your business in record time without the overwhelm of information overload! Are you an aspiring entrepreneur overwhelmed by the sheer volume of information and unsure where to begin? Do you fear the financial risks and legal complexities of starting a business? Are you seeking a clear, actionable roadmap to guide you toward startup success and financial freedom? If you answered “yes” to any of these questions, you’re not alone. Many aspiring business owners face similar challenges, but this comprehensive guide is here to transform your ...

A Field Guide to Mastering OKRs in Your Organization Step into the World of OKRs Like Never Before Are you keen to deepen your grasp of Objectives and Key Results (OKRs) beyond just the basics? You're in the right place! This innovative book presents a hands-on approach, offering a down-to-earth field guide for embedding OKRs in your organization. This isn't just about theories; it's a practical manual for overcoming the real challenges and complexities that come with effectively employing OKRs. What Sets This Book Apart Sure, classic works like John Doerr's ‘Measure What Matters’ and ...

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

Facing organizational silos or resistance to change? Stakeholders pulling in different directions? Can’t align, get real buy-in, or jumpstart implementation? The problem is traditional planning no longer guarantees success. Rapid change, uncertainty, new technologies, and a flatter world call for a new approach. The award-winning Strategy-In-Action tells how companies ended the long-standing divorce between planners and implementers.

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.