Product Business

Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.

Training to be a sought after hairstylist? There are many secrets to making it to the top, that they don't teach you in the classroom. Graduating from school was the easy part. In order to build a thriving business, you have to do more than just cut hair; you have to market yourself and your services to get the job you want and become a successful entrepreneur.

Are you curious about the financial independence retire early (FIRE) movement? Do you like the idea of having way more time to spend with friends, family and loved ones? When you picture yourself in five years, 10 years, 20 years, where do you want to be financially? Deep down, do you sense that financial abundance and freedom is in you to achieve? If the answer to those questions are words like “yes” and “financially free” and “totally”, then you have found your book! This intro to the FIRE movement is your ultimate guide to making the dream a reality....

Any of us may be called to lead, for a short time or a longer one, in a large or small group, and almost all of us are capable. I wrote this book with leaders of all kinds of organizations in mind, not just CEOs of corporations, but rather anyone who finds themselves in a position of leadership. This includes department heads, scout leaders, heads of not-for-profits, work group leaders, church leaders, school principals - literally anyone who finds themselves in a position of leadership, for whatever timeframe, at whatever stage of an organization’s development.

Epic Business is the first book written by BrEpic Founder/CEO Justin Breen. The book details how Breen founded BrEpic and turned it into a public relations powerhouse working with amazing, visionary clients around the world. It reveals 30 secrets Breen learned from some of the world's top entrepreneurs and how he applied them to building his company.

If you want to finally unlock growth and live with a possibility mind-set, listen to Live Your Gift! Dana V. Adams will show you how she conquered her hidden fears to start living the life she desired.... Live Your Gift combines life mapping with new science-backed techniques to help you break through self-doubt and limiting beliefs. Creating your life map is a proven method for gaining insight into yourself, your gifts, and your purposeful path.

How Not to Practice Law is the the perfect book and should be required listening for any law student, or new lawyer going out on his or her own, or with a law firm or government agency, especially before making a first appearance in any court of law - whether civil or criminal.

The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and four guest columns spread through The New Technology Elite bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite - and soon will be competing against them.

In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and revitalizing - and digitizing - the legacy business.

Wouldn’t you love to use all your skills, including leadership, communication, prioritization, organization, and teamwork? Your vision and the ability to execute on it are key to managing winning projects, not the degrees and certifications you have. You’re the one who would take all the resources and leverage them to fit all the pieces of the project puzzle together.

Discover the four most popular online business models with proven strategies to gain financial independence. Start and grow your own business and begin building your Internet empire. If you're like most of us, you dream of a day where you won't have to keep dragging yourself in to your day job plugging away to earn a living. Life passes us by so quickly, and most of us would prefer not to spend all of our good years in the office. With the explosion of Internet businesses, it is now more possible and easier than ever for you to start your own online business.

What if the key to your freedom is hanging on the tip of your own nose? Would you grab it? Over the past decade, Daniel Eisenman has been hosting and facilitating epic retreats in some of the most beautiful places on Earth. He has picked at the golden threads and patterns of human interactions and noticed that so many people kept a lid on their genius, their joy, their growth.

Women have been instrumental in the success of American cinema since its very beginning. One of the first people to ever pick up a motion picture camera was a woman, as was the first screenwriter to win two Academy Awards, the inventor of the boom microphone, and the first person to be credited with the title film editor. Throughout the entire history of Hollywood women have been revolutionizing, innovating, and shaping how we make movies. Yet their stories are rarely shared. This is what film reporter Alicia Malone wants to change. Backwards and in Heels tells the history of women in film in a different way.

Your value to your clients extends well beyond the diligent bookkeeping you bring into their business–it’s the intelligence you can provide. It’s the insights that emerge from your experience, your facilitation, and the powerful questions you ask.

Today's most acclaimed film directors reveal intimate behind-the-scenes details of their most influential work and their unique approaches to their art. In the companion to the Silver Plaque-winning Starz/Encore documentary series, this book offers interviews with 13 top filmmakers. Contains each director's filmography, complete listings of major awards, and cast credits for all films discussed.

Embark on an expedition through the digital age with "The Silicon Commandments," an eBook that is set to redefine the entrepreneurial rulebook and guide you through the intricate world of tech start-ups and innovation. This comprehensive digital tome is your golden ticket to not just understanding but mastering the multifaceted tech industry. Chapter by chapter, "The Silicon Commandments" leads you through the foundational principles that every tech entrepreneur should command. From perceiving the subtle needs of the market and forging a product that fits like a glove within its niche, to ...

To the disbelief of his medical colleagues, anesthesiologist Dr. Steve Hryszczuk walked away from a career in medicine to build a business in an industry known as network marketing. Why would this doctor venture into an industry that even high school dropouts can pursue? "It's not that I needed more money," he said. "I needed a different kind of money." The money he is referring to is commonly known as royalty or residual income.

Whether you want to improve your personal success, increase your bottom-line profits, or improve performance and productivity in the workplace, best-selling author and acclaimed speaker Willie Jolley can help you make it happen. Willie Jolley discovered that the leading-edge organizations understand that all success is rooted in development of ourselves and of others in our organizations. The secrets of successful organizations are leadership development, change management skills, team building, world-class customer service, and attitude enhancement.

In the rapidly changing world order, there has never been a greater sense of urgency to reclaim sovereignty over our perceptions, decisions, and actions. As the masses inch ever closer to blind acceptance of governance from outside authorities, it will be the self-governed individuals who lead the way for humanity.

Whether it is a director insisting on a final cut, a star demanding a bigger motor home, a producer holding the line on a budget, or a grip with a gripe, it seems that the world of moviemaking is nothing but Sturm und Drang. Shoot Out presents a raucous look at how movies get made and the players involved, from writers, producers, directors, and stars to agents and marketers. For film buffs, aspiring filmmakers, students, and anyone else intrigued by the inner workings of Hollywood, this is the quintessential take on the how, who, what, and why of the film business.