Product Business

In order to cash in on e-commerce as fast as possible you need to do what practically almost nobody is telling you to do. You need to offer your products in a funnel. In our busy crazy online world you only have a few minutes to get someone’s attention. If a person hits an amazon like storefront they are going to browse. This might seem like a good thing but before a purchase it’s bad. People look around get lost and confused and leave your site. The funnel eliminates this as a problem and gives the customer only one thing to focus on, do I buy the thing I clicked on and am interested ...

In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and revitalizing - and digitizing - the legacy business.

Do you feel confident that you have done the right analysis in evaluating your products and projects? Authors Frank A. Tillman and Deandra T. Cassone have developed a step-by-step guide to lead you through a process to ensure that you are confident that the products you are launching and projects that you are funding best support the goals and objectives of your organization. The approach described in the book has been used in numerous consulting engagements with Fortune 500 companies, the military and government agencies and has provided those organizations with a sound, decision-science ...

A Kid from Brooklyn: Lessons Learned is the humorous and touching life account of entertainment executive and entrepreneur, Larry Gershman. The autobiography follows Mr. Gershman from his youth in Brooklyn and Philadelphia, to his unanticipated start in television. Following his life's journey with unpredictable stops, including station manager of WNBC-TV, to the executive suite of Chock Full O'Nuts, to president, Don King Productions, and the bizarre world of championship prize fighting.

Leadership can be a rewarding but sometimes isolating experience. All leaders need input and wisdom. Whether you are a business owner, commercial leader, or aspire to be one, this audiobook is for you. The author of most of the Proverbs, King Solomon is considered the wisest man who ever lived; he certainly was one of the wealthiest. His name is synonymous with wisdom.

Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay.

The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.

In the fast-pace world of technologies in Silicon Valley, everyone wants to make it big without thinking about the odds. And yet, this can lead to a toxic rat race where no one really wins.

Indeed, this book contains everything you need to know to become an expert at Six Sigma, turn your entire business around, and increase profits in no time! Imagine how great it would feel to finally develop your business into a model that only provides quality products or services, has remarkable profits to show, low defects and perhaps the best part: It is less costly to run. This book will show you how to go about it using simple, straightforward language!

There are so many hidden factors that influence the decisions your customers make, and it has little to do with the facts of your brand or the products you sell. They know they like a product or brand. They know that one service feels like a better value than another. They know that what you sell isn't a good fit, and they should head over to your competitor. But they usually don't know why they feel that way. They feel it, and that's good enough. This is where most companies miss the mark, deciding to throw all of their time, energy, and focus into conversion rate optimization to boost ...

This document presents the results from market study conducted by the author, in the year 2018. The study focuses on the impact of Gen-Z Customers in ecommerce businesses and explains why this need to be factored in the business decisions. This document explains the approach, method of study, data collection format, scientific analysis of data (chi-square method) and represents the data via plotted, bar and pie graphs. The detailed analysis, observations, recommendations and conclusion are presented in a simple, yet comprehensive manner.

What's Your Plan? provides a step-by-step guide to proactively planning a successful business model, implementing practical tools to take your business to the next level, and avoiding pitfalls along the way. You will learn from real clients and receive no-nonsense, hands-on advice to help you develop a profitable, successful, and resilient business to support your life and your dreams.

Four questions drive innovation success. You'll find them in the Value Proposition Matrix. Like the corners of a foundation, starting with four fundamental questions will put your new venture on solid footing. The Value Proposition Matrix explains how to use these questions to sharpen any business idea - be it a new product, service, or model - and chart an efficient path forward. This simple innovation methodology has helped hundreds of entrepreneurs and students, and inspired some of the most respected organizations in the world, including Fortune 500 companies, major hospital systems, ...

Indie Film Hustle presents I Made a Short Film Now WTF Do I Do with It, written by award-winning filmmaker Clarissa Jacobson. This indie film gem is jam-packed with hard-earned knowledge, tips, and secrets on how to enter film festivals, promote your movie; and succeed! I Made a Short Film Now WTF Do I Do with It covers everything from what festivals to submit to, how to maximize your money, secure an international presence, deal with rejection, gain publicity, harness the power of social media, what a sales rep does, and much more.

Timeless, classic, and ancient wisdom by the Italian philosopher, political strategist, and intellectual Niccolò Machiavelli. We study about Machiavellinism, which is supposedly based on political essays written by Machiavelli in the 1500s during the Renaissance. However, many rulers and powerful people have been exploiting these principles to continue their dominance over their kingdoms.

Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Discover the Proven Strategies to Make Your First $1K in Sales Using Social Media! Are you tired of posting endlessly on social media without seeing real results? Do you want to turn your followers into paying customers but don’t know where to start? How to Use Social Media to Make Your First $1K in Sales is your step-by-step guide to transforming your social media presence into a powerful sales machine. In this book, you’ll learn: The best social media platforms to start selling on today How to build a brand that attracts buyers (not just likes!) Proven content strategies that drive ...

How Not to Practice Law is the the perfect book and should be required listening for any law student, or new lawyer going out on his or her own, or with a law firm or government agency, especially before making a first appearance in any court of law - whether civil or criminal.

This book combines the thoughts and teachings of the remodeling industry's production guru, Tim Faller, into one powerful book. Follow along as Tim shares practical solutions that can transform your production department into a powerhouse, delivering above-average profits as you delight every client.

This practical, easy-to-digest guide provides you with crucial tools to enable you to break into product management. Based on thousands of conversations with established product managers and aspiring product managers, this mythbusting resource arms you with valuable knowledge. We walk you through the lives of multiple kinds of product managers, set up your foundation for success, and break down the most popular questions that come up in the product management interview process.