Product Business

The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and four guest columns spread through The New Technology Elite bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite - and soon will be competing against them.

In 1994, Joseph N. Gagliano calmly sat back, put his hands behind his head and smiled as the NCAA clocked ticked down the remaining last seconds of the game. It was the third game in a row Joe had bet on where the point spread had to land on a specific number. With millions at stake, was he nervous? Not at all. As the buzzer sounded on the 3rd game, his duffle bags were filled with millions in cash. How? Joe had fixed the outcome of the games. No Grey Areas tells the incredible, true story of the man who orchestrated the largest sports point shaving betting scam in sport's history.

What if the key to your freedom is hanging on the tip of your own nose? Would you grab it? Over the past decade, Daniel Eisenman has been hosting and facilitating epic retreats in some of the most beautiful places on Earth. He has picked at the golden threads and patterns of human interactions and noticed that so many people kept a lid on their genius, their joy, their growth.

In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and revitalizing - and digitizing - the legacy business.

Introducing "Firewood Entrepreneur," an all-encompassing guide to establish, grow, and sustain your very own firewood business! Savvy entrepreneurs, outdoor enthusiasts, and those looking to tap into a lucrative industry – this eBook is the answer you've been seeking. Embarking on this page-turning journey, you'll dive into the world of firewood, learning the ins and outs of the industry (Chapter 1) and identifying your target market (Chapter 2). Discover the secrets to choosing your niche and embracing sustainable firewood production (Chapter 3), while also exploring specialty wood types...

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.

This book combines the thoughts and teachings of the remodeling industry's production guru, Tim Faller, into one powerful book. Follow along as Tim shares practical solutions that can transform your production department into a powerhouse, delivering above-average profits as you delight every client.

Today's most acclaimed film directors reveal intimate behind-the-scenes details of their most influential work and their unique approaches to their art. In the companion to the Silver Plaque-winning Starz/Encore documentary series, this book offers interviews with 13 top filmmakers. Contains each director's filmography, complete listings of major awards, and cast credits for all films discussed.

Bills to pay, decisions to make, bosses to please, commitments to fulfill, relationships to mend, fears to suppress - all circumstances that seem to drive the ball down the field of life poised to score again. We try to fight back but our opponent is relentless, tough, and intimidating. Are you tired of living life day to day, letting your circumstances win, while you fight just to get by? Follow the journey of Mike Shelby as he hits rock bottom and then stumbles upon an old notebook from his past that holds a proven secret to success.

The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.

Embark on an expedition through the digital age with "The Silicon Commandments," an eBook that is set to redefine the entrepreneurial rulebook and guide you through the intricate world of tech start-ups and innovation. This comprehensive digital tome is your golden ticket to not just understanding but mastering the multifaceted tech industry. Chapter by chapter, "The Silicon Commandments" leads you through the foundational principles that every tech entrepreneur should command. From perceiving the subtle needs of the market and forging a product that fits like a glove within its niche, to ...

Trying to wrap your head around product management? You’re not alone. Product management is becoming an increasingly popular role across both startups and enterprise companies, but it’s still difficult to define. That’s because it doesn’t fit any of the traditional roles you may already be familiar with: engineering, business strategy, design, or marketing. Instead, product management draws on all these fields, forming a critical new discipline that has become increasingly important among startups and enterprise companies alike.

In the rapidly changing world order, there has never been a greater sense of urgency to reclaim sovereignty over our perceptions, decisions, and actions. As the masses inch ever closer to blind acceptance of governance from outside authorities, it will be the self-governed individuals who lead the way for humanity.

Whether it is a director insisting on a final cut, a star demanding a bigger motor home, a producer holding the line on a budget, or a grip with a gripe, it seems that the world of moviemaking is nothing but Sturm und Drang. Shoot Out presents a raucous look at how movies get made and the players involved, from writers, producers, directors, and stars to agents and marketers. For film buffs, aspiring filmmakers, students, and anyone else intrigued by the inner workings of Hollywood, this is the quintessential take on the how, who, what, and why of the film business.

What if I said that there is a way to acquire many more customers with low-cost, consistent, replicable, and data-driven marketing strategies? Now we’re talking! Hacking Product Sales Growth: A Guide to Expedite the Growth of Your Organization is full of tips and tools you can use to improve your business's growth. Whether you feel your business has plateaued or you want to capitalize on a recent uplift, this book has all the information you need to generate further success.

Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.

Leadership is about more than giving orders or meeting quotas. It’s about creating vision, inspiring trust, and unlocking the potential in those you lead. Leader, Not a Manager dives deep into the 17 core traits of successful leaders, providing a clear roadmap for anyone ready to transition from simply managing tasks to truly leading people.

Whether you are in marketing or internal communications, it's crucial to tell your company's story in a digital media world that can't get enough video content. But what video content actually creates a connection and an impact with your audience?

Discover the hidden goldmine in the unassuming corners of your city or town with "The Vending Machine Advantage." This engaging and comprehensive eBook provides a deep dive into the world of automated businesses, one of the fastest growing sectors of the modern economy. As you journey through each chapter, you'll discover just why vending machines offer more than just candy and soda. It explores our rapidly evolving consumer culture, acknowledging innovative products, cutting-edge design considerations, and the inevitable technological advancements that come along with it. "The Vending ...

Your value to your clients extends well beyond the diligent bookkeeping you bring into their business–it’s the intelligence you can provide. It’s the insights that emerge from your experience, your facilitation, and the powerful questions you ask.