Practical Marketing

Hundreds of books are there about ""How to make money from stocks?"" Still 80% small investors suffer loss in the stock market. Why? Plenty of free trading tips are available across Television and Internet; still maximum small investors are unable to earn significant return consistently from trading. Why? Why maximum individuals still consider the stock market as a place for gambling? Investing in high-quality business (stock) at the right price and holding them for a reasonable period is the only way for wealth creation.Written in an easy-to-understand and simple language, this book will ...

Practical sales and marketing ideas, actions, and tips that you can use to increase spend per head, occupancy, and profit for your small hotel, B&B, or guest accommodation. Attract the guests you want using traditional and online marketing and sales actions to make you stand out from your competition.

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

If you have ever gotten lost in the jargon of Wall Street, you aren’t alone. Professional money managers and traders often sound like they're speaking a foreign language, which can leave small investors at a disadvantage. Understanding what they're actually saying will help you make smarter investing decisions. With that in mind, here's a primer on the A to Z of the Wall Street universe. This practical glossary of Wall Street terms covers everything from investment fundamentals to the sophisticated terminology of contemporary finance.

The Advisor’s Blueprint is written for new and growing agents in the insurance, financial services, and advisory industries who are ready to build not just a business, but a reputation that lasts. Through eight structured chapters and a powerful conclusion, this book walks you through every stage of sustainable growth — from mindset and planning to trust-building consultations, client retention, referrals, and long-term consistency. With real-life examples, repeatable systems, and honest reflections, it helps you shift from chasing clients to becoming someone clients chase.

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey.

This book will focus on different forms of marketing and advertising that is suitable for your business, to boost your growth and sales volume. We therefore encourage every business owner to purchase this book, because it contains all the vital information and secrets for your business success.

How to Earn Extra Money Blogging: A Beginner’s Guide to Making Real Income from Your Blog is your step-by-step roadmap to turning your blog into a profitable online business—even if you're starting from scratch. Whether you’re looking for a flexible side hustle or dreaming of full-time income, this guide shows you how to choose a money-making blog niche, create SEO-friendly content, grow your audience, and monetize with confidence. Inside, you'll learn how to: Start a blog that earns income from day one Pick a profitable niche and build your brand Master SEO strategies to drive ...

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.

Most project managers don't have a formal education. Unfortunately, they need to collect bits and pieces of knowledge all over the internet. Sometimes, it feels like you need to fly an airplane while still building it. Moreover, there's a huge gap between the theory and practice of project management! You can spend hundreds of hours and thousands of dollars on certifications, but still, you won't know what to do with all this knowledge. You won't feel confident about running a project in a real company with a real team. That's why reading Project Management Institute's PMBOK® Guide is not ...

This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.

Endless regulations. Unrelenting scrutiny. In the high-stakes world of Anti-Money Laundering, success demands more than compliance - it requires strategy. BSA Officers and AML professionals face an ever-changing landscape of regulations, audits, and enforcement actions. With the weight of compliance resting on their shoulders, they must navigate complex laws, satisfy leadership demands, and protect their institutions from financial crimes - all while staying ahead of ever-evolving threats. Without a structured approach, the pressure can be overwhelming, leaving many compliance teams ...

Mind Over Money is a beginner-friendly investing guide designed to help you take control of your financial future with confidence and clarity. Through five practical, easy-to-follow chapters, this book covers essential investing concepts like compound growth, risk management, asset allocation, and portfolio building. Whether you're just starting out or looking to strengthen your financial foundation, this guide will help you build a long-term strategy that aligns with your goals, values, and lifestyle. With real-world examples, actionable steps, and a focus on mindset, Mind Over Money ...

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

Discover the exciting world of home staging and learn how to turn your passion for interior design into a thriving business with "The Beginner's Guide to Starting Your Own Home Staging Business"! This comprehensive guide will be your invaluable resource as you embark on your journey in the realm of home staging, offering a perfect blend of skill development, business tricks, and industry knowledge to help you become the go-to home stager in your area. Dive into the fundamental concepts of home staging in Chapter 1, where you'll learn how to better understand the art itself. As you progress,...

Sales That Stick: A Practical Blueprint for Winning Clients Fast is not just another sales book. It is a guide built for real-world sellers in a modern marketplace — one where trust, connection, and simplicity matter more than pressure, persuasion, or empty promises. Whether you are just starting out or looking to reinvent your approach, this book gives you a step-by-step blueprint to master the sales mindset, connect deeply with clients, present with confidence, close without being pushy, and grow a business that lasts.

In 1975, legendary value investor Benjamin Graham wrote that his net-net stock strategy worked so well that he had renounced all other value investing strategies. In his 2014 shareholder letter, Warren Buffett wrote that he earned the highest returns of his career employing this "cigar butt" approach to investing. Net-net investing remains the most powerful value investing approach a small investor can adopt. This audiobook is your ultimate practical guide to implementing it - and reaping the rewards - in today’s markets.

Are you looking for a way to become your own boss and start a successful business? Look no further than The Sweaty Startup Guide, the ultimate step-by-step guide to launching and growing a commercial cleaning business. With 20 comprehensive chapters, this eBook will guide you through everything you need to know about starting and running a commercial cleaning business. From defining your target market and creating a business plan, to building your team and managing your finances, this guide has it all. But this isn't just another dry business book. The Sweaty Startup Guide is filled with ...

No matter the size of your firm or the practice area, this system works to build up your five-star reviews, get your law firm recommended by search engines, and bring in more cases and revenue for your firm. Get started growing your firm with five-star reviews today!

Introducing "The Yoga Studio Startup Guide" – an all-inclusive, step-by-step guide designed to help you turn your passion for yoga into a thriving business! Have you ever dreamed of opening your own boutique yoga studio, but felt hesitant or overwhelmed by the numerous aspects to consider? Look no further! This comprehensive eBook contains everything you need to embark on your journey towards realizing your entrepreneurial vision within the yoga industry. Begin by discovering your niche and identifying your target audience. Learn how to craft a unique vision and mission statement, delve ...